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Kash bhattacharya luxury hostels stm2012
 

Kash bhattacharya luxury hostels stm2012

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See Kash bhattacharya's presentation from WTM Social Travel Market 2012

See Kash bhattacharya's presentation from WTM Social Travel Market 2012

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    Kash bhattacharya luxury hostels stm2012 Kash bhattacharya luxury hostels stm2012 Presentation Transcript

    • "Luxury Hostels of Europe-Rebranding the image of hostels" Kash Bhattacharya
    • VideoMy interview about Luxury Hostels for GermanTV station RTL2http://www.youtube.com/watch?v=lLeKEUqokuQ
    • Why?1) 29th April, 2011.2) I suffer from Parcopresis3) Last date: ‘I am a hotel kind of girl.When I was 20 and had no money, I used to go to hostels4) Need to rebrand the image of hostelling within the industry.5) My readership is not in this room
    • To move away from the stereotypical boring image of hostels
    • To something more cool & stylish  POETS HOSTEL Lisbon
    • GALLERY HOSTEL Porto
    • MY BIG IDEA Create a guide to Luxury Hostels of EuropeInitial definitionA hostel that combines the luxury of a privateroom in a hotel with the friendly, social vibe of ahostel.‘Not just a bed, an experience’
    • MY BIG IDEAVisit 50 Hostels, 43 cities in 6months.5 key sponsors-easyJet, TravelzooUK, Busabout, TravellersPoint &InterrailHostels pay a fee to be involved.3 key elements1. Real-time blogging2. Blog posts3. Wrapping up blog posts into afree e-book: No guidebook on themarket or blog.
    • Coverage in Glamour , Cosmopolitan & Conde NastTravellerQue! Spain biggest free newspaper & interviewedon German National TV.
    • ImpactVisited 31 hostels, 27 cities and handed out10000 postcards#Luxuryhostels has received 12 millionimpressions so far.In April 2013, Travelzoo UK will send a copy ofthe e-book to their 2.2 million subscribers
    • Thank you for listening!Say hello!Facebook Facebook.com/BudgetTravellerTwitter Twitter.com/BudgetTravellerEmail europebudgetguide@gmail.comwww.budgettraveller.org