Video & blogging: More than one wayJames Mundy – InsideJapan Tours
@socialtrav ,#STM2012
@socialtrav ,#STM2012
@socialtrav ,#STM2012
@socialtrav ,#STM2012
@socialtrav ,#STM2012
@socialtrav ,#STM2012
The aim  – Get video & images for the IJT website  – Build up an interest for Japan  – Not spend too much!@socialtrav ,#ST...
The idea  – Run a competition to tap blogging talent  – Create an online buzz  – Social media engagement  – Get lots of im...
@socialtrav ,#STM2012
@socialtrav ,#STM2012
@socialtrav ,#STM2012
@socialtrav ,#STM2012
The result  – Over 100 entries  – 900 votes & a reach of 24k FB users  – Coverage in consumer & trade press  – Very keen b...
@socialtrav ,#STM2012
@socialtrav ,#STM2012
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James mundy inside japan

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James mundy inside japan

  1. 1. Video & blogging: More than one wayJames Mundy – InsideJapan Tours
  2. 2. @socialtrav ,#STM2012
  3. 3. @socialtrav ,#STM2012
  4. 4. @socialtrav ,#STM2012
  5. 5. @socialtrav ,#STM2012
  6. 6. @socialtrav ,#STM2012
  7. 7. @socialtrav ,#STM2012
  8. 8. The aim – Get video & images for the IJT website – Build up an interest for Japan – Not spend too much!@socialtrav ,#STM2012
  9. 9. The idea – Run a competition to tap blogging talent – Create an online buzz – Social media engagement – Get lots of images, video and a decent blog@socialtrav ,#STM2012
  10. 10. @socialtrav ,#STM2012
  11. 11. @socialtrav ,#STM2012
  12. 12. @socialtrav ,#STM2012
  13. 13. @socialtrav ,#STM2012
  14. 14. The result – Over 100 entries – 900 votes & a reach of 24k FB users – Coverage in consumer & trade press – Very keen bloggers in Japan – Not much money spent@socialtrav ,#STM2012
  15. 15. @socialtrav ,#STM2012
  16. 16. @socialtrav ,#STM2012
  17. 17. With thanks to our partners
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