The power of customer reviews in influencing holiday shoppers and travel decisions
•Download as PPTX, PDF•
1 like•913 views
Matt Eames of review site Feefo, talking about the benefit reviews on your travel website
Recommended
More Related Content
What's hot
What's hot (18)
Viewers also liked
Viewers also liked (20)
Similar to The power of customer reviews in influencing holiday shoppers and travel decisions
Similar to The power of customer reviews in influencing holiday shoppers and travel decisions (20)
More from Mark Frary
More from Mark Frary (20)
Recently uploaded
Recently uploaded (11)
The power of customer reviews in influencing holiday shoppers and travel decisions
- 1. The power of customer reviews Matt Eames, Sales & Marketing Director
- 2. 83% of all holiday shoppers are influenced by customer reviews
- 3. 75% of consumers now expect to be able to feedback on their experiences
- 4. 49% won’t book a hotel without reviews.
- 5. 31% of diners avoid eating at restaurants that do not have any reviews
- 6. When deciding between 2 places, 65% of people will book with a responding establishment
- 7. 40% of personal travellers and 46% of business travellers use social networking to share their travel experiences Source: Google, Think Insights
- 8. 68% per cent of consumers trust reviews more when they see both good and bad scores
- 9. 95% of unhappy customers would return if an v issue is dealt with quickly and efficiently
- 11. 54% of business travellers have made travel plans based on reviews and experience of others
- 12. 73% of consumers say positive customer reviews make them trust a local business more.
- 13. 85% of consumers investigate your business online before they visit.
- 14. 57% of consumers read about you whilst they’re in your place.
- 16. But, what is most important about a travel review? ?
- 18. It’s simple to get trust 1. Guarantee reviews are from genuine customers 2. Do not moderate!
- 19. Consumers spend four times as long on site when they interact with bad reviews.
- 20. They convert 67% more highly than the average consumer.
- 21. 30% suspect censorship or faked reviews when they don’t see bad scores.
- 22. Only 5% say they won’t buy a product with bad reviews
- 23. • Companies spend billions on reputation management and growing a brand • When they could be using their customers to do their work for them!
- 24. Customer Reviews improve your search rankings
- 25. Customer Reviews increase your site traffic
- 26. Feefo integrates into existing social campaigns Customer Reviews drive social traffic
- 27. And, Customer Reviews grow your sales!
- 28. So if you’re not using Customer Reviews properly… …your competitors will