Blogville stm-2012

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Blogville stm-2012

  1. 1. BLOGVILLE EMILIA ROMAGNANICHOLAS MONTEMAGGIDIGITAL PRESS OFFICER EMILIA ROMAGNA TOURIST BOARDPROJECT MANAGER BLOGVILLE EMILIA ROMAGNA
  2. 2. @socialtrav ,#STM2012
  3. 3. Where does the idea come from? Blogtrip = Presstrip Covered themes may be not ofFixed and intense interest for the schedule No time to enjoy blogger and the “real his/her audience essence” of the destination@socialtrav ,#STM2012
  4. 4. To get the most out of the destination why don’t we… base time no limits@socialtrav ,#STM2012
  5. 5. Partnership with bloggers@socialtrav ,#STM2012
  6. 6. #blogville Emilia Romagna 50 bloggers 2 apartments (Bologna – Rimini) 83 days of Live Blogging 20 organized trips@socialtrav ,#STM2012
  7. 7. #blogville tools Blogville Card Mobile Wi-Fi Survival Pack Tailored list of suggestions/itineraries@socialtrav ,#STM2012
  8. 8. Results +250 blog posts +3.000 shared photos/videos Reached 8M people 75M tweet impressions@socialtrav ,#STM2012
  9. 9. Covered themes Art Cities, Culture,Wine & Food Motors & Motorvalley Fashion & Shopping UNESCO@socialtrav ,#STM2012
  10. 10. Press/Media coverage Newspapers Radio Foreign TV Magazines press@socialtrav ,#STM2012
  11. 11. Long tail effect Blog posts, tweets, photos Brand ambassadors@socialtrav ,#STM2012
  12. 12. the #blogville eBook@socialtrav ,#STM2012
  13. 13. What next?@socialtrav ,#STM2012
  14. 14. Nicholas Montemaggi Digital Press Officer APT Servizi Emilia-Romagna Project Manager BlogVille Emilia-RomagnaContacts Web n.montemaggi@aptservizi.com www.blogville-emiliaromagna.com www.facebook.com/BlogVilleEmiliaRomagna www.emiliaromagnaturismo.com www.twitter.com/BlogVilleEmRom www.aptservizi.com @socialtrav ,#STM2012
  15. 15. With thanks to our partners

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