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Microfunding for Tourism: Inspirational story!
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Microfunding for Tourism: Inspirational story!

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Selected for the presentation of inspirational stories from destinations, the story of the Kailali Chamber of Commerce and Industry in Far West Nepal, making microfunding the means to start ...

Selected for the presentation of inspirational stories from destinations, the story of the Kailali Chamber of Commerce and Industry in Far West Nepal, making microfunding the means to start destination marketing.

the story can also be found at http://socialtours.blogspot.com

Link to the Destination Far West Nepal facebook page @ http://www.facebook.com/farwestnepal

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Microfunding for Tourism: Inspirational story! Microfunding for Tourism: Inspirational story! Presentation Transcript

  • Microfunding for Tourism Destination Development
    Inspiration fromKailali Chamber ofCommerce and Industry
    Nepal
  • FAR WEST NEPAL
    Ravaged by the Maoist Movement
    Remote
    Deprived of Attention
    Unexplored!
  • 2008
    Started a microfunding program, raising funds from all its members
  • The Scheme
    MISSION ONE PAISA
    Start – 25p from the sale of one notebook
    In few months gave 10,000 Rs.
  • Viral Effect
    MISSION ONE PAISA
    Hotels – 50 Rs. / Booking
    Doctors – 50p / prescription
    Hospital Workers – Rs. 10 / month
    Transport companies
    Rice Mills
    Flour Mills
    Public private donations
  • Tourism Fund
    MISSION ONE PAISA
    1,000,000 Rs.
    +
    Corporate tax
    +
    Consumer Fairs
    =
    4,000,000 Rs
  • Destination Marketing
    MISSION ONE PAISA
    Posters – 26
    Different Post cards
    Coffee table books – 3
    Exhibitions in Kathmandu
    Rallying NRNs abroad
    Students using Regional Post cards to make the districts known
    Posters on outbound busses
  • MISSION ONE PAISA
  • Another Campaign
    AIRPORT
    IMPROVEMENT
    Rickshaw Pullers
    Individual donors
    Public
    Small shop owners
    From Rs. 5 to Rs. 55,000
    =
    6,100,000 Rs.
  • AIRPORT
    IMPROVEMENT
    Second longest runaway in Nepal
    Applying for International status
  • AWARDED
    Best Chamber
    In
    Nepal!
  • What Next?
    Developing Tour Operators
    Developing Tourism Products
    Working on Marketing & Branding
    Creating a Destination Management System
    Bringing all Chambers together into a Tourism Task Force
  • What can you do?
    Applaud this effort by the people of Kailali
    Spread the news – blogs, tweets, facebook, articles
    If possible, visit Far West Nepal!
  • www.facebook.com/farwestnepal