Whole Foods Social Media Case Study
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Whole Foods Social Media Case Study

Whole Foods Social Media Case Study

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Whole Foods Social Media Case Study Presentation Transcript

  • 1. Whole FoodsSocial Media Case Study
  • 2. Whole Foods executes abrilliant Social Media Strategy.
  • 3. BLOG: to interact with users &share inside stories.
  • 4. EngageInformParticipateListenBehind the scene storiesSocial Tech Strategy – ROI
  • 5. Shares fresh organic tweets - news, updates, special events, sales,customer feedback and more.Social Tech Strategy –
  • 6. Shares natural and organic foods news, recipes, photos, videos, fun information,business happenings.• Special recipes• Tips on healthy food choices• Events & promotions• Career opportunities• Customer feedbackSocial Tech Strategy –
  • 7. Social Tech Strategy –
  • 8. Real employees on YouTube.Supplier stories.Recipes.Social Tech Strategy –
  • 9. MobileStrategy- Recipe in your pocket- Store locator near you- Nutrition info in your pocket- Special diets
  • 10. Twitter accounts for individualstores. Over 250 Twitteraccounts
  • 11. FB fanpages for individual stores.Over 250 FB pages
  • 12. Social Tech Strategy – ROIBrand awarenessIncreased traffic/salesRepeat customersInnovation via customer feedback
  • 13. Teaching Technologyto the Non-Technology Leader.Technology never stops evolving and we never stop following it. Led byinternational technology speaker Scott Klososky, we’re a teamrelentlessly focused on capturing and translating ways organizations canuse technology to win markets, adapt cultures, and remain ahead of thecurve for years to come. From public and private workshop tracks to full-scale organizational technology assessments and digital outreachblueprint strategies, we’ve got enterprise technology growth covered.Take a closer look at:www.fpov.com(405) 359-3910info@fpov.comvision you can use