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Enterprise Social Technology Book

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Enterprise Social Technology book helps organizations harness the power of social media, social networking and social relevancy.

Enterprise Social Technology book helps organizations harness the power of social media, social networking and social relevancy.

Published in: Technology, Business

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  • 1. Helping Organizations Harness ThePower Of< Social Media >< Social Networking >< Social Relevancy >Enterprise Social Technology 
  • 2. Social tech is changing the way wedo business - is your organizationready?“”www.fpov.com
  • 3. 3 Categories of Social TechSocial RelevanceEncompasses the online reputation of an individual or organization. Socialrelevance is already starting to make a difference in the world and will soon havea dramatic impact on a company’s ability to sell products and services.Social MediaEncompasses the online reputation of an individual or organization. Socialrelevance is already starting to make a difference in the world and will soon have adramatic impact on a company’s ability to sell products and services.Social networkingWhich is all about connecting with people through a variety of communicationmethods and online communities. Since business is all about connections, socialnetworking is going to change how we sell, how we serve customers, how weresolve issues, and how we build relationships with the general public.112233www.fpov.com
  • 4. • Brand awareness• Increased traffic/sales• Repeat customers• Innovation viacustomers feedbackHow to use social techSetting Social Tech Goals1Internal Governance Policies3Building a River of InformationOnline Reputation Management57The ROI Measurement Process9Develop Pilot Projects11Assembling The Social Tech Team2Integrating Social Technology withWeb Properties46Implementing Crowdsourcing810Security and Regulations12Integrating Social Tech Tools into theSales ProcessAssembling the Organization’s SocialTechnology toolswww.fpov.com
  • 5. ROI for Organization• Create more prospects and customer leads.• Increase sales and peer-to-peer sales reviews.• Improve internal communications and morale (especially if you have offices invarious parts of the world).• Build brand awareness and track the effectiveness of the current brand.• Improve customer service and product support.• Improve your ability to recruit top-notch talent to your team.• Increase market intelligence by collecting customer feedback, encouraging customercommunity and identity, and collecting information about competitors.• Lower operating costs by using crowdsourcing as a means for completing tasksfaster and less expensively than at present.www.fpov.com
  • 6. Teaching Technologyto the Non-Technology Leader.Technology never stops evolving and we never stop following it. Led byinternational technology speaker Scott Klososky, we’re a teamrelentlessly focused on capturing and translating ways organizations canuse technology to win markets, adapt cultures, and remain ahead of thecurve for years to come. From public and private workshop tracks to full-scale organizational technology assessments and digital outreachblueprint strategies, we’ve got enterprise technology growth covered.Take a closer look at:www.fpov.com(405) 359-3910info@fpov.comvision you can use
  • 7. Teaching Technologyto the Non-Technology Leader.Technology never stops evolving and we never stop following it. Led byinternational technology speaker Scott Klososky, we’re a teamrelentlessly focused on capturing and translating ways organizations canuse technology to win markets, adapt cultures, and remain ahead of thecurve for years to come. From public and private workshop tracks to full-scale organizational technology assessments and digital outreachblueprint strategies, we’ve got enterprise technology growth covered.Take a closer look at:www.fpov.com(405) 359-3910info@fpov.comvision you can use