BP Social Media Response to Spill
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BP Social Media Response to Spill

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BP now has a substantial social media strategy in place –allowing the company to present a more human face. Messages on these channels convey regret, commitment to cleanup , claims, etc. Is the ...

BP now has a substantial social media strategy in place –allowing the company to present a more human face. Messages on these channels convey regret, commitment to cleanup , claims, etc. Is the strategy working ?

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  • Full Name Full Name Comment goes here.
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  • http://www.slideshare.net/sharonweshler/gulf-of-mexico-oil-spill-solution
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  • It's not working, they can put as much propaganda as they want on social media, it doesn't change the fact that this is day 66 and the results are unacceptable. BP should spend it's money and time on managing the crisis in the ocean, that will solve the public crisis.
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  • It doesn't get much worse than BP's use of old PR tactics. From executives talking about 'wanting to get [their] life back' or referring to Louisiana residents as 'little people' to lame keyword buys and irrelevant BP site content, BP has become 'how NOT to use digital platforms to manage a crisis'. The most insightful analysis that's been written, to date - http://www.whatsnextblog.com/archives/2010/06/spin_this_bp_this_is_your_image_-_forever.asp
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BP Social Media Response to Spill Presentation Transcript

  • 1. BP Social MediaResponse to Spill
  • 2. It doesnt get much worse than BPs continuing disaster in the Gulf of Mexico.BP is using Social Media to manage its PR
  • 3. BP has set up @BPAmerica and @Oil_Spill_2010 Twitter accounts to provideinformation. These accounts have about 15,695 and 7,844 followers, respectively.
  • 4. BP Tweets on Twitter
  • 5. BP America is using Flickr channel to show pictures of the Gulf of Mexico incident,focusing on the clean-up efforts, community engagement and claims reimbursements.
  • 6. BPs pictures on FlickR
  • 7. BPs pictures on FlickR
  • 8. Official YouTube channel of BP America – using Social Media to directly communicatewith the public.
  • 9. Facebook page to engage the public in an informative manner about their effortsassociated with the oil spill in the Gulf of Mexico.
  • 10. Another Facebook page from the Unified Command providing information regarding theGulf Coast Deepwater Horizon Oil Spill.
  • 11. BP now has a substantial social media strategy in place – allowing the company topresent a more human face. Messages on these channels convey regret, commitmentto cleanup , claims, etc.Is the strategy working?We would like to hear your thoughts?Please leave a comment here on Slideshare
  • 12. Teaching Technologyto the Non-Technology Leader.Technology never stops evolving and we never stop following it. Led byinternational technology speaker Scott Klososky, we’re a teamrelentlessly focused on capturing and translating ways organizations canuse technology to win markets, adapt cultures, and remain ahead of thecurve for years to come. From public and private workshop tracks to full-scale organizational technology assessments and digital outreachblueprint strategies, we’ve got enterprise technology growth covered.Take a closer look at:www.fpov.com(405) 359-3910info@fpov.comvision you can use