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Enterprise Social Technology (Book) + Follow Processing...

BP Social Media Response to Spill

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BP now has a substantial social media strategy in place –allowing the company to present a more human face. Messages on these channels convey regret, commitment to cleanup , claims, etc. Is the ...

BP now has a substantial social media strategy in place –allowing the company to present a more human face. Messages on these channels convey regret, commitment to cleanup , claims, etc. Is the strategy working ?

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20 Embeds 249

http://www.enterprisesocialtechnology.com 82
http://repsolcomunicacioncrisis.wordpress.com 38
http://frog.ksn.org.uk 25
http://www.olafmolenaar.com 23
http://frog 18
http://www.marketinginnovatie.org 16
http://10.241.12.122 8
http://igccomcorp.wordpress.com 5
http://www.slideshare.net 5
http://igcsm.wordpress.com 5
http://nycofaure.com 4
http://www.proefcollege.com 4
http://www.marcosebastio.it 4
http://www.anteprima.it 4
http://ilm.local 2
http://castrolfreestyle.blogspot.com 2
http://daluat001.corp.telligent.com 1
http://localhost 1
http://www.e-way24.com 1
https://compass2g.illinois.edu 1

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  • sharonweshler Sharon Weshler, Social Media Business tools expert שימושים עסקיים במדיה חברתית at http://about.me/sharonweshler http://www.slideshare.net/sharonweshler/gulf-of-mexico-oil-spill-solution 2 years ago
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  • dcaron Denise Caron, CTO at Next IT It's not working, they can put as much propaganda as they want on social media, it doesn't change the fact that this is day 66 and the results are unacceptable. BP should spend it's money and time on managing the crisis in the ocean, that will solve the public crisis. 2 years ago
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  • dkfinancial dkfinancial It doesn't get much worse than BP's use of old PR tactics. From executives talking about 'wanting to get [their] life back' or referring to Louisiana residents as 'little people' to lame keyword buys and irrelevant BP site content, BP has become 'how NOT to use digital platforms to manage a crisis'. The most insightful analysis that's been written, to date - http://www.whatsnextblog.com/archives/2010/06/spin_this_bp_this_is_your_image_-_forever.asp 2 years ago
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BP Social Media Response to Spill BP Social Media Response to Spill Presentation Transcript