Your SlideShare is downloading. ×
Best Western Mobile Strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Best Western Mobile Strategy

2,072

Published on

Best Western is trying to engage and connect with customers via a wide range of Social, Local and Mobile techniques.

Best Western is trying to engage and connect with customers via a wide range of Social, Local and Mobile techniques.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,072
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
19
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Best Western Mobile Strategy
  • 2. Best Western International has highlighted that booking windowscontinue to shrink, as more windshield warriors manage their travelplans through their smartphones.“”Reference-http://www.eyefortravel.com/news/europe/best-western-unveils-mobile-site-rewards-memberswww.fpov.com
  • 3. • Best Western is trying to engage and connect with customers via a wide range ofSocial, Local and Mobile techniques.• Best Western tied up with Topguest to reward its loyal guests, by letting them earnBest Westerns Rewards points for “checking-in” via location based social mediaservices such as Facebook Places, Gowalla and Foursquare.www.fpov.com
  • 4. No matter what web enabled mobile device you are using, you can always access BestWestern hotels on the Best Western mobile website.Mobile Websitewww.fpov.com
  • 5. With ‘Best Western to Go’ you can find locations and make reservations for any BestWestern hotel worldwide, track details of your trip and share your trip details withfriends and family.Custom Mobile Appswww.fpov.com
  • 6. The UK’s most popular mobile voucher app delivers exclusive savings via mobile onrestaurants, hotels, bars, leisure venues and shops. Best Western offers savings tocustomers via mobile coupons delivered via this third party app.Coupon Based Mobile Appswww.fpov.com
  • 7. With Foursquare members can “check-in” into their locations with a mobile phone andearn points & unlock badges. Best Western has a presence on Foursquare.Location Based Mobile Appswww.fpov.com
  • 8. See what your friends say about Best Western. Gowalla makes it easy to shareand discover places with your friends. Get 50 Best Western Rewards® points each timeyou check-in or take a photo at any Best Western hotel.Location Based Mobile Appswww.fpov.com
  • 9. Best Western worked with NAVTEQ Media Solutions to target U.S. consumers whotraveled by car and were looking for a mid- tier hotel when they were on the go andmaking last minute travel decisions.Location Based MarketingUsing NAVTEQ’s LocationPointAdvertising Network, the goal of thecampaign was to increase awareness ofthe Best Western brand and increasereservation bookings at their hotellocations.Using NAVTEQ’s LocationPointAdvertising Network, the goal of thecampaign was to increase awareness ofthe Best Western brand and increasereservation bookings at their hotellocations.www.fpov.com
  • 10. Top guest offers program loyalty points and travel rewards for check-ins at hotels, airports and other travel or hospitality-related venues, functions as sort of a middle-man between travel rewards programs and users of location-based and social networking services including Foursquare,Gowalla, Brightkite, Twitter and Facebook.  www.fpov.com
  • 11. Companies need to execute a seamless and integrated mobile strategy to connect with and engage with their customers today. “”www.fpov.com
  • 12. Teaching Technologyto the Non-Technology Leader.Technology never stops evolving and we never stop following it. Led by international  technology  speaker  Scott  Klososky,  we’re  a  team relentlessly focused on capturing and translating ways organizations can use technology to win markets, adapt cultures, and remain ahead of the curve for years to come. From public and private workshop tracks to full-scale  organizational  technology  assessments  and  digital  outreach blueprint strategies, we’ve got enterprise technology growth covered.Take a closer look at:www.fpov.com(405) 359-3910info@fpov.comvision you can use

×