Benefits Of Social Media Listening

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Benefits Of Social Media Listening

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Benefits Of Social Media Listening

  1. 1. Benefits of Social Media Listening
  2. 2. The Social Web has become a single, giant, realtime communication &collaboration platform.People are expressing themselves using blogs, videos, pictures, comments, reviews,votes, etc.www.fpov.com
  3. 3. Conversations are happening about YOU• Your product• Your company• Your service• Your clients• Your industry• Your competition• People are sharing experiences about products/services online.• They are rating and recommending services.• They are helping one another.www.fpov.com
  4. 4. Listening to these conversations across social media platforms issomething organizations cannot ignore today.www.fpov.com
  5. 5. Benefits of Social Media Listening1. Customer Feedback2. Market Research3. Insight into Competition Strategy4. Integration with saleswww.fpov.com
  6. 6. 1. Customer FeedbackListen to what people are saying about your product/service. These conversations offergreat insight into what your customer’s need.Product feedbackNew vendor is betterService suckswww.fpov.com
  7. 7. 2. Market ResearchSocial media offers infinite market research opportunities.• Find out what topics and trends are gaining traction.• Gauge early opinions on moves made by competition or clients.• Get a handle on ever changing consumer trends.www.fpov.com
  8. 8. 3. Insight into Competition StrategyListening isn’t just for understanding who’s talking about you.Listening is also forunderstanding what’s happening around your business – and that means keepingtrack of what your competition is up to.www.fpov.com• You might find opportunities to fill customers’ unmet needs by listening tocompetitive discussions.• Maybe you’ll hear that they’re rolling out a new product offering.--
  9. 9. 4. Integration with sales• Traditional methods of sales will now have to be augmented with social to beeffective - this is mandatory.• By listening to what customers are saying and engaging the customer – companieswill have to migrate resources from traditional advertising and marketing to sociallydirected buying.www.fpov.com
  10. 10. 12 Free Social Media Monitoring Toolswww.fpov.com
  11. 11. Teaching Technologyto the Non-Technology Leader.Technology never stops evolving and we never stop following it. Led byinternational technology speaker Scott Klososky, we’re a teamrelentlessly focused on capturing and translating ways organizations canuse technology to win markets, adapt cultures, and remain ahead of thecurve for years to come. From public and private workshop tracks to full-scale organizational technology assessments and digital outreachblueprint strategies, we’ve got enterprise technology growth covered.Take a closer look at:www.fpov.com(405) 359-3910info@fpov.comvision you can use

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