67 Tools For Online Reputation Management

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List of 67 tools for online reputation management.

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67 Tools For Online Reputation Management

  1. 1. 67 Tools For OnlineReputation Management
  2. 2. Being mentioned in social media can be athreat if there is criticism, but can also generatebenefits if such criticisms are reversed.“”www.fpov.com
  3. 3. For the first time in the history of communications, 1.7 billion people have the ability toaccess information and communicate with each other for free; that access equalspower.www.fpov.com
  4. 4. From simply expanding the reach of your organization to promoting your personalexpertise in a field, Social Technology is a vital tool, which if managed properly, canenhance your personal and your organization’s online reputation and latent potentiallike never before- literally with the push of a few buttons!Will soon dictate/impact(a) How much you can sell(b) Level of employees you can recruit(c) Ability to attract investors.Importance of online reputation for organizationshttp://www.reputationmanagementfirm.com/iStock_000005808627Small.jpgwww.fpov.com
  5. 5. Reputation Management Processwww.fpov.com
  6. 6. • Develop a Listening Process. This must include multiple methods for listening to whatpeople might be saying about you online.• For a person promoting his or her reputation or brand, listening programs shouldinclude the use of multiple tools and alerts such as alerts.com, socialmention.comalerts, Google alerts, and Yotify (promoted as Google alerts on “steroids”).www.fpov.com
  7. 7. Daily or real-time alerts emailed to you whenever a specifickeyword (chosen by you) is mentioned.Search engine and monitoring tool for user-generated mediaand blogs.Twitter’s very own search tool is a great resource. Can besubscribed to as an RSS ffed.A Social news website allows people to vote stories up ordown called digging and burying.Free social media monitoring toolswww.fpov.com
  8. 8. Allows you to create a custom-made page to display searchresults.A web-based personal news aggregator that can be used inplace of a desktop client.The world’s leading social bookmarking service to keep,share and discover the best of the web.A social media search engine that searches user generatedcontent such as blogs, comments, bookmarks, events etc.Free social media monitoring toolswww.fpov.com
  9. 9. FriendFeed Search - Scans all FriendFeed activity.Alerts you to when a Wikipedia entry has been changed.A simple way for you to begin measuring your brand’svisibility on the social web.This service watches comments/follow-ups on Blog posts andsimilar content such as Flickr or Digg.Free social media monitoring toolswww.fpov.com
  10. 10. • You must establish an Engagement Policy, which defines how you will respond to thepositive and negative things said about you and your brand.• You must determine who will respond, when they will respond, and how they willrespond. This is critical because you want to minimize negative mentions or getpeople to retract them because you reached out. And, you want to see positivementions as possible connections and sales opportunities.• The most profound tool for establishing an engagement policy is to actually engage!• This type of community building will do a lot towards keeping a positive onlinereputation.• Be present within the community of your fans and consumers by posting on theirsites, interacting on microblogs and your website, and by developing anopen-dialogue.www.fpov.com
  11. 11. Free online reputation management tools.Twitter is a social networking and microblogging service.Facebook is a social networking site which helps you toconnect and share with the people in your life.YouTube is a video-sharing website on which users canupload, share, and view videos.LinkedIn is a professional business-oriented social networkingsite to strengthen and extend your existing network oftrusted contacts.Squidoo is the popular publishing platform and communitythat allows users to create pages (called lenses) for subjectsof interest.www.fpov.com
  12. 12. Wikipedia is a free, web-based, collaborative, multilingualencyclopedia.SlideShare is the worlds largest community for sharingpresentations.Scribd is a social publishing site, which allows people to shareoriginal writings and documents.Hubpages is a publishing platform to publish, discover andinteract with people who share their interests.Posterous is a blogging platform that lets you post thingsonline using email at post@posterous.comFree online reputation management tools.www.fpov.com
  13. 13. Knol is a Google project to create, collaborate on, and publishcredible web content.Google Profile is a Google service allowing users to collect anddisplay information about themselves.Tumblr is a blogging platform that allows users to post text,images, video, links, quotes, and audio to their tumblelog, ashort-form blog.Technorati is an Internet search engine for searching blogs.Identi.ca is a micro-blogging service based on the FreeSoftware Laconica tool.Free online reputation management tools.www.fpov.com
  14. 14. Blogger is a blog storage service that allows private or multi-user blogs with time-stamped entries.Flickr is an image and video hosting website, web servicessuite, and online community.Delicious is a social bookmarking web service for storing,sharing, and discovering web bookmarks.Google Sites is a structured wiki offered by Google as part ofGoogle Apps to create and share webpages.CrunchBase is the free database of technology companies,people, and investors that anyone can edit.Free online reputation management tools.www.fpov.com
  15. 15. Ning is an online platform for people to create theirown social networks.TypePad is a blogging service that allows to create a blog inminutes.Wikio is an European search engine for news and blogs.FriendFeed is a real-time feed aggregator that consolidatesthe updates from social media and social networkingwebsites, social bookmarking websites, blogs and micro-blogging updates.StumbleUpon is an Internet community that allows its usersto discover and rate Web pages, photos, and videos.Free online reputation management tools.www.fpov.com
  16. 16. Mixx is a user-driven social media web site that serves to helpusers submit or find content by peers based on interest andlocation.Vox is a free personal blogging service where people sharethoughts, photos, videos & more with friends & family.Plaxo is an online address book and social networking servicethat helps people to stay in touch with their valuable workand personal contacts.Multiply is a social networking site to create, share anddiscuss blogs, photos, videos and music with others.Free online reputation management tools.www.fpov.com
  17. 17. BoardTracker is the leading search engine for message boardsand forums and provides innovative search, analysis andsocial networking technology.Vimeo is a respectful community of creative people who arepassionate about sharing the videos they make.Viddler is an interactive online video platform for uploading,sharing, enhancing, tagging, commenting on, and forminggroups around videos.Friendster is a leading global social networking websitefocussing on genuine friendships and discovering new peoplethrough friends.Free online reputation management tools.www.fpov.com
  18. 18. Google Books is a service from Google to search and previewmillions of books from libraries and publishers worldwide.SlideBoom is an online service for PowerPoint presentationssharing.Brightkite is a location-based social networking website that isavailable on any mobile device.Jaiku is a social networking, micro-blogging service toconnect with friends by sharing short messages.Plurk is a free social networking and micro-blogging service tosend updates through short messages.Free online reputation management tools.www.fpov.com
  19. 19. Ecademy is an social networking site for business peopleworldwide.Ziggs is a social networking site for business professionals forcreating and managing your online brand.Netvibes is the first personalized dashboard publishingplatform for the Web.YouAre is a free service to share everything you dothroughout the day while connecting with others quickly andeasily.Ustream is the leading interactive broadcast platform for livevideo streaming.Free online reputation management tools.www.fpov.com
  20. 20. • The Internet has become the single place where we credential everything, fromdoctors to grocery stores, to up-and-coming hotshots.• Very soon, this form of rating will not only be pigeonholed to organizations; soon wewill have the power to rate people and impact their online reputations.• You must implement a Measurement System that gauges how much people aretalking about you and whether the sentiment is positive or negative.• Your Measurement System Strategy needs to tell you how many times you werementioned a month, what the sentiment ratio was positive to negative, and youreffectiveness in customer service (getting people to delete negative mentions orratings).www.fpov.com
  21. 21. • for corporations, tools like Klout.com and Addictomatic.com, can be utilized to createa sort of standardized scoring system- much like a credit score- and can denote theonline relevancy of an organization.These scoring systems will be used as another way to measure a person’s or anorganization’s value to the business world.www.fpov.com
  22. 22. 1) The amount of content produced online.These measurements will be viewed as way to see how well thought of a brand is, andhow much value they bring to the collective.The formula will be built around the following variables:4) The ratio of positive to negative mentions that are posted about you or yourcompany online.2) The quality of that content (judged by how many people rate it or share it withfriends)3) The amount of trans-media connections a person has.www.fpov.com
  23. 23. For big corporations paid tools offer some distinct advantages.• Aggregating multiple social streams.• Deriving intelligence out of noise.• User friendly dashboards.• Allow user to organize and view multiple sources.• Predictive analysis.• Patterns.• Metrics.• Realtime Alerts.www.fpov.com
  24. 24. Radian6 gives you a complete platform to listen, measure andengage with your customers across the entire social web.Scout Labs is how teams tune in to social media. It is thesimplest, most intuitive way to measure and manage socialmedia.BuzzLogic is a digital media company with a data-driven adplatform built from the ground up to optimize advertisingacross.Provides industry standard measurements for internet videocampaigns. It gives data for complete end-to-end view ofvideo campaign performance.www.fpov.com
  25. 25. Buzzgain reveals influential voices and correspondingconversations so that companies can listen, learn, and engagein the connection of mutually beneficial relationships.Visible Technologies helps companies listen and learn whatconsumers are saying about them online, and it enablesbrands to participate.Jives collaboration software connects employees, partners,and customers to change the way work gets done in theglobal enterprise.Statsit Monitor is the only media tracking tool for monitoringbrands and topics, that connects social media activities withfinancial metrics.www.fpov.com
  26. 26. Provides Market Intelligence Solutions through real timemonitor and analysis of the opinions that people post inBlogs, Forums, Review Sites and Social Networks.Trackur is a social media monitoring tool designed to assistcompanies and PR professionals in tracking what is said aboutbrands on the internet.Delivers worldwide business news and information andpowerful searching to provide customers with relevantinformation to inspire their business decisions.Buzz Numbers is an online conversation analysis companythat enables its corporate clients to track, monitor and learnfrom online conversations.www.fpov.com
  27. 27. Listening, Engaging, and Measuring will benefit yourpersonal and business success tremendously.www.fpov.com
  28. 28. Teaching Technologyto the Non-Technology Leader.Technology never stops evolving and we never stop following it. Led byinternational technology speaker Scott Klososky, we’re a teamrelentlessly focused on capturing and translating ways organizations canuse technology to win markets, adapt cultures, and remain ahead of thecurve for years to come. From public and private workshop tracks to full-scale organizational technology assessments and digital outreachblueprint strategies, we’ve got enterprise technology growth covered.Take a closer look at:www.fpov.com(405) 359-3910info@fpov.comvision you can use

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