“
Social Media & Your Career
A Guide to Strengthening Your
Digital Footprint in the Marketing
& Media Sector
Introductions

Holly Fawcett
Digital Marketing Manager
Social Talent
@HollyFawcett

linkedin.com/in/hollyfawcett
What are
recruiters looking
for?
• The Basics
• The Nice-to-haves
• The Extra-Specials
How do you
use your digital
footprint?
• The Digital CV
• Selling yourself
• Target Audience
• LinkedIn profile
• Twitter account
Your LinkedIn
profile needs
to be 100%
complete
A Complete LinkedIn Profile
A professional photo
A Complete LinkedIn Profile
A professional photo (where you look professional,
not taken by a professional)
A Complete LinkedIn Profile
A professional photo (where you look professional,
not taken by a professional)
A Complete LinkedIn Profile
A professional photo (where you look professional,
not taken by a professional)

(NOT your
wed...
Headline

This is the piece of
text that
accompanies
your name
everywhere you
post comments
on LinkedIn
Headline

Make it call out to
potential employers,
clients and customers

This is the piece of
text that
accompanies
your ...
Summary
An introduction
to your profile,
demonstrating
your skills and
experience
Summary
An introduction
to your profile,
demonstrating
your skills and
experience

DID YOU KNOW?
You can add images and li...
Professional experience


Where you have little professional experience, include
what you can – voluntary work or unpaid ...
Professional experience


Where you have little professional experience, include
what you can – voluntary work or unpaid ...
Professional experience


Where you have little professional experience, include
what you can – voluntary work or unpaid ...
Professional experience


Where you have little professional experience, include
what you can – voluntary work or unpaid ...
Education

Make your
educational
background count –
include grades
(where appropriate),
use course modules
for keywords
Skills & Expertise

Tell LinkedIn what
your skills and
areas of expertise
are, and it will ask
your connections
to endorse...
Minimum of 50 connections
Minimum of 50 connections

It’s not what
you know,
it’s who you
know
Minimum of 50 connections

It’s not what
you know,
it’s who you
know

Connect to EVERYONE you know
College friends, lectur...
available from inmaps.linkedinlabs.com

Visualise your
LinkedIn
Network –
where are your
network’s
strengths and
weaknesse...
Not on
Twitter?

#failwhale
Be real on Twitter

Is this
you?
Have
an
avatar
Have
an
avatar

Have a
Bio
Have
an
avatar

Have a
Bio
Location
& link
Have
an
avatar

Have a
Bio
Location
& link

Follow
people
you like
Have
an
avatar

Have a
Bio
Location
& link

Tweet
good
stuff

Follow
people
you like
Have
an
avatar

Have a
Bio
Location
& link

Tweet
good
stuff

Follow
people
you like

People
will
naturally
follow
you
The
Nice-toHave’s
When the race is
neck and neck:
Go another step
further on LinkedIn
Going further on LinkedIn
 Actively

participate in LinkedIn Groups
Going further on LinkedIn
 Actively
 Start

participate in LinkedIn Groups

discussions, and comment on
discussions star...
Going further on LinkedIn
 Actively

participate in LinkedIn Groups

 Start

discussions, and comment on
discussions sta...
Always be Networking
 Make

sure your efforts are paying off - measure
how many people are viewing your profile and
your ...
Always be Networking
Customise your LinkedIn URL so it's easy for others to
find you

linkedin.com/in/hollyfawcett

-vslin...
Turn up at
networking and
industry events – it’s
the best way to
really network in this
business
The
“Something
Specials”
Having a real digital presence


These guys are not just *on* these networks (LinkedIn,
Twitter, Facebook - in public - a...
When I’m looking for
a content marketer,
a Google+ profile is
a must. It tells me
they know what
they’re doing.
When I’m looking for
a content marketer,
a Google+ profile is
a must. It tells me
they know what
they’re doing.

Being on ...
Produce your own great content
Produce your own great content
Produce your own great content
Produce your own great content
The Digital CV


Realise that whatever you put online is there forever:


Don't be an idiot online,



Don't lie online...
The Digital CV


Realise that whatever you put online is there forever:


Don't be an idiot online,



Don't lie online...
Sell yourself like you'd sell a brand
Sell yourself like you'd sell a brand


When marketers are looking for other great marketers,
they are looking to be sold...
Sell yourself like you'd sell a brand


When marketers are looking for other great marketers,
they are looking to be sold...
Sell yourself like you'd sell a brand


When marketers are looking for other great marketers,
they are looking to be sold...
Targeting your Audience
Targeting your Audience


Don't go for everyone, because one size fits none.
Targeting your Audience


Don't go for everyone, because one size fits none.



Refine your target market, and aim to se...
Don’t forget to
connect on
LinkedIn – if I can
help introduce you
to recruiters in my
network, ask me!
bit.ly/inviteholly
Questions?

Don’t forget to
connect on
LinkedIn – if I can
help introduce you
to recruiters in my
network, ask me!
bit.ly/...
Social Media & Your Career: A Guide to Strengthening Your Digital Footprint in the Marketing & Media Sector
Social Media & Your Career: A Guide to Strengthening Your Digital Footprint in the Marketing & Media Sector
Social Media & Your Career: A Guide to Strengthening Your Digital Footprint in the Marketing & Media Sector
Social Media & Your Career: A Guide to Strengthening Your Digital Footprint in the Marketing & Media Sector
Social Media & Your Career: A Guide to Strengthening Your Digital Footprint in the Marketing & Media Sector
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Slides from the Dublin Business School career talk, Thursday October 17th 2013

Social Media & Your Career: A Guide to Strengthening Your Digital Footprint in the Marketing & Media Sector

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Social Media & Your Career: A Guide to Strengthening Your Digital Footprint in the Marketing & Media Sector

  1. 1. “ Social Media & Your Career A Guide to Strengthening Your Digital Footprint in the Marketing & Media Sector
  2. 2. Introductions Holly Fawcett Digital Marketing Manager Social Talent @HollyFawcett linkedin.com/in/hollyfawcett
  3. 3. What are recruiters looking for? • The Basics • The Nice-to-haves • The Extra-Specials
  4. 4. How do you use your digital footprint? • The Digital CV • Selling yourself • Target Audience
  5. 5. • LinkedIn profile • Twitter account
  6. 6. Your LinkedIn profile needs to be 100% complete
  7. 7. A Complete LinkedIn Profile A professional photo
  8. 8. A Complete LinkedIn Profile A professional photo (where you look professional, not taken by a professional)
  9. 9. A Complete LinkedIn Profile A professional photo (where you look professional, not taken by a professional)
  10. 10. A Complete LinkedIn Profile A professional photo (where you look professional, not taken by a professional) (NOT your wedding day minus bride’s face)
  11. 11. Headline This is the piece of text that accompanies your name everywhere you post comments on LinkedIn
  12. 12. Headline Make it call out to potential employers, clients and customers This is the piece of text that accompanies your name everywhere you post comments on LinkedIn
  13. 13. Summary An introduction to your profile, demonstrating your skills and experience
  14. 14. Summary An introduction to your profile, demonstrating your skills and experience DID YOU KNOW? You can add images and links to videos to your LinkedIn Profile
  15. 15. Professional experience  Where you have little professional experience, include what you can – voluntary work or unpaid work experience
  16. 16. Professional experience  Where you have little professional experience, include what you can – voluntary work or unpaid work experience  Where you have a lot of work experience, don’t leave it out.
  17. 17. Professional experience  Where you have little professional experience, include what you can – voluntary work or unpaid work experience  Where you have a lot of work experience, don’t leave it out.  Expand on your relevant work experience in an area you want to progress in.
  18. 18. Professional experience  Where you have little professional experience, include what you can – voluntary work or unpaid work experience  Where you have a lot of work experience, don’t leave it out.  Expand on your relevant work experience in an area you want to progress in.  State clearly in your summary that you want to be in this area
  19. 19. Education Make your educational background count – include grades (where appropriate), use course modules for keywords
  20. 20. Skills & Expertise Tell LinkedIn what your skills and areas of expertise are, and it will ask your connections to endorse you for those skills.
  21. 21. Minimum of 50 connections
  22. 22. Minimum of 50 connections It’s not what you know, it’s who you know
  23. 23. Minimum of 50 connections It’s not what you know, it’s who you know Connect to EVERYONE you know College friends, lecturers, colleagues, friends, neighbours, past colleagues, industry leaders, potential colleagues…
  24. 24. available from inmaps.linkedinlabs.com Visualise your LinkedIn Network – where are your network’s strengths and weaknesses?
  25. 25. Not on Twitter? #failwhale
  26. 26. Be real on Twitter Is this you?
  27. 27. Have an avatar
  28. 28. Have an avatar Have a Bio
  29. 29. Have an avatar Have a Bio Location & link
  30. 30. Have an avatar Have a Bio Location & link Follow people you like
  31. 31. Have an avatar Have a Bio Location & link Tweet good stuff Follow people you like
  32. 32. Have an avatar Have a Bio Location & link Tweet good stuff Follow people you like People will naturally follow you
  33. 33. The Nice-toHave’s
  34. 34. When the race is neck and neck: Go another step further on LinkedIn
  35. 35. Going further on LinkedIn  Actively participate in LinkedIn Groups
  36. 36. Going further on LinkedIn  Actively  Start participate in LinkedIn Groups discussions, and comment on discussions started by others
  37. 37. Going further on LinkedIn  Actively participate in LinkedIn Groups  Start discussions, and comment on discussions started by others  Share content that's worth sharing become a valuable resource for your network
  38. 38. Always be Networking  Make sure your efforts are paying off - measure how many people are viewing your profile and your updates
  39. 39. Always be Networking Customise your LinkedIn URL so it's easy for others to find you linkedin.com/in/hollyfawcett -vslinkedin.com/pub/holly-fawcett-728ba
  40. 40. Turn up at networking and industry events – it’s the best way to really network in this business
  41. 41. The “Something Specials”
  42. 42. Having a real digital presence  These guys are not just *on* these networks (LinkedIn, Twitter, Facebook - in public - and Google+), but are ACTIVE on these.
  43. 43. When I’m looking for a content marketer, a Google+ profile is a must. It tells me they know what they’re doing.
  44. 44. When I’m looking for a content marketer, a Google+ profile is a must. It tells me they know what they’re doing. Being on Google+ and a registered author does wonders for your SEO when you are writing content
  45. 45. Produce your own great content
  46. 46. Produce your own great content
  47. 47. Produce your own great content
  48. 48. Produce your own great content
  49. 49. The Digital CV  Realise that whatever you put online is there forever:  Don't be an idiot online,  Don't lie online,  Refrain from using your Twitter or Facebook to login and comment on controversial topics on online newspapers etc.
  50. 50. The Digital CV  Realise that whatever you put online is there forever:  Don't be an idiot online,  Don't lie online,  Refrain from using your Twitter or Facebook to login and comment on controversial topics on online newspapers etc.
  51. 51. Sell yourself like you'd sell a brand
  52. 52. Sell yourself like you'd sell a brand  When marketers are looking for other great marketers, they are looking to be sold hook line and sinker with your pitch - because if you can sell yourself that well, you can sell a brand to a target audience.
  53. 53. Sell yourself like you'd sell a brand  When marketers are looking for other great marketers, they are looking to be sold hook line and sinker with your pitch - because if you can sell yourself that well, you can sell a brand to a target audience.
  54. 54. Sell yourself like you'd sell a brand  When marketers are looking for other great marketers, they are looking to be sold hook line and sinker with your pitch - because if you can sell yourself that well, you can sell a brand to a target audience. Remember the FAB's - relate each of the FEATURES of your education and professional experience and expertise, phrase them as BENEFITS
  55. 55. Targeting your Audience
  56. 56. Targeting your Audience  Don't go for everyone, because one size fits none.
  57. 57. Targeting your Audience  Don't go for everyone, because one size fits none.  Refine your target market, and aim to sell your skills, expertise and potential
  58. 58. Don’t forget to connect on LinkedIn – if I can help introduce you to recruiters in my network, ask me! bit.ly/inviteholly
  59. 59. Questions? Don’t forget to connect on LinkedIn – if I can help introduce you to recruiters in my network, ask me! bit.ly/inviteholly

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