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Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
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Social Media Monitoring Tools

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Tools for Listening to Social Media for Consumer and Industry Insights

Tools for Listening to Social Media for Consumer and Industry Insights

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Transcript

  • 1. Learning
to
Listen
to
Social
Media

 for
Consumer
and
Industry
Insights
 TOOLS
 October
21,
2009

  • 2. “The
founda;on
of
success
in
innova;on
is
 thoroughly
understanding
customers'
needs.”



 ‐‐Graham
Hill
of
“Customer
Driven
Innova6on”

  • 3. Who’s
talking?


  • 4. Where
are
they
talking?

  • 5. What
are
they
saying?

  • 6. Give
it
to
me
straight.
 What
tools
should
I
use?

  • 7. Variables
to
consider.
 •  Search
mul6ple
mediums
(enough?)
 •  Boolean
operators
available
(excludes?)
 •  Repor6ng
op6ons
 •  Subscrip6on‐based

 •  Limited
free
service/trials
available

 •  Time‐consuming
to
manage

  • 8. Free
Tools
You
Can
Use
 •  Addictoma6c
 •  SamePoint
 •  Trendrr

 •  Filtrbox

  • 9. Select platform Get the feed
  • 10. Results online, via email and easily charted.
  • 11. I
need
something
more
 serious!

  • 12. If
I
need
to
dig
deeper?
 •  Get
more
powerful
tools.
($)
 •  Hire
brilliant
social
media
researchers

 and
analysts
(hint,
hint)

  • 13. Paid
Tools
You
Can
Use
 •  Scout
Labs

 •  Paid
version
of
Filtrbox
 •  BuzzDing
 •  Radian6
 •  SM2
 •  Knowledge
Dashboard

 •  Tons
of
others:
Spiral
16,
Linkfluence,
 Sen6ment
Metrics,
Sysomos,
Buzz
 Monitor….

  • 14. Radian
6

  • 15. Social
Media
Weigh;ngs
 Control
and
flexibility

  • 16. Visual
Repor;ng
 • Sen6ment
 • #
and
%
men6ons
by
keyword
or
topic
 • Tagging
 • Sta6s6cal
detail
 • Full
content
&
more

  • 17. Techrigy
SM2
  • 18. Knowledge
Dashboard
  • 19. • Product
Reviews
 • Facebook
 • Tradi6onal
News
 • Comments
 • Any
perpetual
search
 • Check‐off
capability

  • 20. Knowledge
 Dashboard
–
 combined
 keywords

  • 21. The
Elephants
in
the
Room
 •  Set
up
is
key
 •  Time
commitment
 •  Sen6ment
s6nks
 •  No
system
covers
all
pla`orms/ venues
well

  • 22. Contact
us,
please.
 Seriously,
we
get
lonely. Web:
www.socialstudiesgroup.com
 Email:
wscherer@socialstudiesgroup.com
 phone:
443.535.0642
 Sign
up
for
our
bi‐weekly
newsleger
produced
by
our
sister
company,
 Scherer
Cybrarian
Services,
at
www.scherercybrarian.com


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