Learning
to
Listen
to
Social
Media


for
Consumer
and
Industry
Insights

TOOLS

October
21,
2009

“The
founda;on
of
success
in
innova;on
is

thoroughly
understanding
customers'
needs.”




              ‐‐Graham
Hill
of
...
Who’s
talking?


Where
are
they
talking?

What
are
they
saying?

Give
it
to
me
straight.

 What
tools
should
I
use?

Variables
to
consider.


•    Search
mul6ple
mediums
(enough?)

•    Boolean
operators
available
(excludes?)

•    Repor6n...
Free
Tools
You
Can
Use


•    Addictoma6c

•    SamePoint

•    Trendrr


•    Filtrbox

Select platform


           Get the
           feed
Results online, via email and easily charted.
I
need
something
more

  serious!

If
I
need
to
dig
deeper?



•  Get
more
powerful
tools.
($)

•  Hire
brilliant
social
media
researchers


   and
analysts
...
Paid
Tools
You
Can
Use


•    Scout
Labs


•    Paid
version
of
Filtrbox

•    BuzzDing

•    Radian6

•    SM2

•    Know...
Radian
6

Social
Media
Weigh;ngs





  Control
and
flexibility

Visual
Repor;ng





   • Sen6ment

   • #
and
%
men6ons
by
keyword
or
topic

   • Tagging

   • Sta6s6cal
detail

   • Fu...
Techrigy
SM2
Knowledge
Dashboard
• Product
Reviews

• Facebook

• Tradi6onal
News

• Comments

• Any
perpetual
search

• Check‐off
capability

Knowledge

Dashboard
–

combined

keywords

The
Elephants
in
the
Room


•    Set
up
is
key

•    Time
commitment

•    Sen6ment
s6nks

•    No
system
covers
all
pla`o...
Contact
us,
please.

Seriously,
we
get
lonely.


Web:
www.socialstudiesgroup.com

Email:
wscherer@socialstudiesgroup.com

...
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Social Media Monitoring Tools
Upcoming SlideShare
Loading in …5
×

Social Media Monitoring Tools

983 views

Published on

Tools for Listening to Social Media for Consumer and Industry Insights

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
983
On SlideShare
0
From Embeds
0
Number of Embeds
93
Actions
Shares
0
Downloads
31
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Media Monitoring Tools

  1. 1. Learning
to
Listen
to
Social
Media

 for
Consumer
and
Industry
Insights
 TOOLS
 October
21,
2009

  2. 2. “The
founda;on
of
success
in
innova;on
is
 thoroughly
understanding
customers'
needs.”



 ‐‐Graham
Hill
of
“Customer
Driven
Innova6on”

  3. 3. Who’s
talking?


  4. 4. Where
are
they
talking?

  5. 5. What
are
they
saying?

  6. 6. Give
it
to
me
straight.
 What
tools
should
I
use?

  7. 7. Variables
to
consider.
 •  Search
mul6ple
mediums
(enough?)
 •  Boolean
operators
available
(excludes?)
 •  Repor6ng
op6ons
 •  Subscrip6on‐based

 •  Limited
free
service/trials
available

 •  Time‐consuming
to
manage

  8. 8. Free
Tools
You
Can
Use
 •  Addictoma6c
 •  SamePoint
 •  Trendrr

 •  Filtrbox

  9. 9. Select platform Get the feed
  10. 10. Results online, via email and easily charted.
  11. 11. I
need
something
more
 serious!

  12. 12. If
I
need
to
dig
deeper?
 •  Get
more
powerful
tools.
($)
 •  Hire
brilliant
social
media
researchers

 and
analysts
(hint,
hint)

  13. 13. Paid
Tools
You
Can
Use
 •  Scout
Labs

 •  Paid
version
of
Filtrbox
 •  BuzzDing
 •  Radian6
 •  SM2
 •  Knowledge
Dashboard

 •  Tons
of
others:
Spiral
16,
Linkfluence,
 Sen6ment
Metrics,
Sysomos,
Buzz
 Monitor….

  14. 14. Radian
6

  15. 15. Social
Media
Weigh;ngs
 Control
and
flexibility

  16. 16. Visual
Repor;ng
 • Sen6ment
 • #
and
%
men6ons
by
keyword
or
topic
 • Tagging
 • Sta6s6cal
detail
 • Full
content
&
more

  17. 17. Techrigy
SM2
  18. 18. Knowledge
Dashboard
  19. 19. • Product
Reviews
 • Facebook
 • Tradi6onal
News
 • Comments
 • Any
perpetual
search
 • Check‐off
capability

  20. 20. Knowledge
 Dashboard
–
 combined
 keywords

  21. 21. The
Elephants
in
the
Room
 •  Set
up
is
key
 •  Time
commitment
 •  Sen6ment
s6nks
 •  No
system
covers
all
pla`orms/ venues
well

  22. 22. Contact
us,
please.
 Seriously,
we
get
lonely. Web:
www.socialstudiesgroup.com
 Email:
wscherer@socialstudiesgroup.com
 phone:
443.535.0642
 Sign
up
for
our
bi‐weekly
newsleger
produced
by
our
sister
company,
 Scherer
Cybrarian
Services,
at
www.scherercybrarian.com


×