Learning to Listen to Social Media
for Consumer and Industry Insights
TOOLS
October 21, 2009

“The founda;on of success in innova;on is
thoroughly understanding customers' needs.”
‐‐Graham Hill of “Customer Driven Innova6on”

Who’s talking?

Where are they talking?

What are they saying?

Give it to me straight.
What tools should I use?

Variables to consider.
• Search mul6ple mediums (enough?)
• Boolean operators available (excludes?)
• Repor6ng op6ons
• Subscrip6on‐based
• Limited free service/trials available
• Time‐consuming to manage

Free Tools You Can Use
• Addictoma6c
• SamePoint
• Trendrr
• Filtrbox

Select platform
Get the
feed

Results online, via email and easily charted.

I need something more
serious!

If I need to dig deeper?
• Get more powerful tools. ($)
• Hire brilliant social media researchers
and analysts (hint, hint)

Paid Tools You Can Use
• Scout Labs
• Paid version of Filtrbox
• BuzzDing
• Radian6
• SM2
• Knowledge Dashboard
• Tons of others: Spiral 16, Linkfluence,
Sen6ment Metrics, Sysomos, Buzz
Monitor….

Radian 6

Social Media Weigh;ngs
Control and flexibility

Visual Repor;ng
• Sen6ment
• # and % men6ons by keyword or topic
• Tagging
• Sta6s6cal detail
• Full content & more

Techrigy SM2

Knowledge Dashboard

• Product Reviews
• Facebook
• Tradi6onal News
• Comments
• Any perpetual search
• Check‐off capability

Knowledge
Dashboard –
combined
keywords

The Elephants in the Room
• Set up is key
• Time commitment
• Sen6ment s6nks
• No system covers all pla`orms/
venues well

Contact us, please.
Seriously, we get lonely.
Web: www.socialstudiesgroup.com
Email: wscherer@socialstudiesgroup.com
phone: 443.535.0642
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