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Social Media Monitoring Tools

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Tools for Listening to Social Media for Consumer and Industry Insights

Tools for Listening to Social Media for Consumer and Industry Insights

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Transcript

  • 1. Learning
to
Listen
to
Social
Media

 for
Consumer
and
Industry
Insights
 TOOLS
 October
21,
2009

  • 2. “The
founda;on
of
success
in
innova;on
is
 thoroughly
understanding
customers'
needs.”



 ‐‐Graham
Hill
of
“Customer
Driven
Innova6on”

  • 3. Who’s
talking?


  • 4. Where
are
they
talking?

  • 5. What
are
they
saying?

  • 6. Give
it
to
me
straight.
 What
tools
should
I
use?

  • 7. Variables
to
consider.
 •  Search
mul6ple
mediums
(enough?)
 •  Boolean
operators
available
(excludes?)
 •  Repor6ng
op6ons
 •  Subscrip6on‐based

 •  Limited
free
service/trials
available

 •  Time‐consuming
to
manage

  • 8. Free
Tools
You
Can
Use
 •  Addictoma6c
 •  SamePoint
 •  Trendrr

 •  Filtrbox

  • 9. Select platform Get the feed
  • 10. Results online, via email and easily charted.
  • 11. I
need
something
more
 serious!

  • 12. If
I
need
to
dig
deeper?
 •  Get
more
powerful
tools.
($)
 •  Hire
brilliant
social
media
researchers

 and
analysts
(hint,
hint)

  • 13. Paid
Tools
You
Can
Use
 •  Scout
Labs

 •  Paid
version
of
Filtrbox
 •  BuzzDing
 •  Radian6
 •  SM2
 •  Knowledge
Dashboard

 •  Tons
of
others:
Spiral
16,
Linkfluence,
 Sen6ment
Metrics,
Sysomos,
Buzz
 Monitor….

  • 14. Radian
6

  • 15. Social
Media
Weigh;ngs
 Control
and
flexibility

  • 16. Visual
Repor;ng
 • Sen6ment
 • #
and
%
men6ons
by
keyword
or
topic
 • Tagging
 • Sta6s6cal
detail
 • Full
content
&
more

  • 17. Techrigy
SM2
  • 18. Knowledge
Dashboard
  • 19. • Product
Reviews
 • Facebook
 • Tradi6onal
News
 • Comments
 • Any
perpetual
search
 • Check‐off
capability

  • 20. Knowledge
 Dashboard
–
 combined
 keywords

  • 21. The
Elephants
in
the
Room
 •  Set
up
is
key
 •  Time
commitment
 •  Sen6ment
s6nks
 •  No
system
covers
all
pla`orms/ venues
well

  • 22. Contact
us,
please.
 Seriously,
we
get
lonely. Web:
www.socialstudiesgroup.com
 Email:
wscherer@socialstudiesgroup.com
 phone:
443.535.0642
 Sign
up
for
our
bi‐weekly
newsleger
produced
by
our
sister
company,
 Scherer
Cybrarian
Services,
at
www.scherercybrarian.com