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Social media for events & conferences


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Social Media is critical in determining the success of any event. Event organizers must use social media effectively to generate awareness, drive footfalls, engage the audience & proliferate …

Social Media is critical in determining the success of any event. Event organizers must use social media effectively to generate awareness, drive footfalls, engage the audience & proliferate content.
Social Squared is a digital media agency helps organizations tap into the power of social media & create awareness about the events, workshops, conferences, etc.

Social Squared works closely with event organizers to make their events a success.

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  • 2. Social Squared Social squared is a digital marketing agency in mumbai. founded by IIM alumni passionate about new media, It now helps brands in India and around the world manage their owned, paid & earned media.This presentation is intended for Social Squared provides SEO, SEM, Email marketing, social media &event organizers. other inbound marketing services.the presentation involves steps touse social media for various events, Live & breatheexhibitions & conferences organizedby event organizers in india. digital!
  • 3. GOAL? Fill up the seats! ( DELEGATE REGISTRATIONS )
  • 4. • EMAIL invitesHOW? Tend to get ignored • DIRECT INVITATIONS Are very expensive • Phone Calls High involvement • Paper invites Really?
  • 5. NEED. Provide anchor points ( SOCIAL MEDIA to bridge the gap )
  • 6. MAKE IT EASY Social Media gets you in front of people ( awareness ) & adds your event to their calendar • Easy to share • Easy to RSVP • Easy to promote It’s free ( or cheap )
  • 7. 3 STAGES SOCIAL MEDIA usage:1.Pre event 2.During event event
  • 8. PRE EVENT Its all about Registration buzz
  • 9. PRE EVENT1. Registration buzz2. Share & win - increases virality for the events3. Promote speaker profiles with Twitter handles included4. Allow attendees to ask questions to speakers via Twitter5. Keep some event ideas for voting6. Decide & promote #hashtags beforehandPre-event activity starts at least 6 months prior to the event. Dedicated resource to liaison with you To build thought leadership To build awareness about the event To warm up the social presence To get paid registrations
  • 11. DURING EVENT1. Twitter screen with continuous updates in common areas2. Sharing images in real time3. Location sharing on Foursquare/Facebook4. Allow virtual attendance through live Twitter updates, sharing presentations & videos live5. Video streamingA team of social media managers present at the venue. Nothing is lost in translation Curate content as-it-happens Provide opportunities to converse Reach out beyond the immediate attendees
  • 12. POST EVENT Its all about Thank you, stay in touch
  • 13. POST EVENT1. Publish Twitter wall & the wittiest tweets2. Share presentations on Slideshare & videos on YouTube3. Thank you message to all participantsAfter the event, the team curates the highlights. Attendees can connect to the organizers & to each other Valuable property is created online Social media presence acts as a meeting point Attendees’ feedback is collected & analyzed Based on their interests, other events are pitched to them
  • 14. how will we do it? 3 steps for Making your event social
  • 15. 1. 360⁰ approach
  • 16. 2. Content centricCONTENT GENERATION:Social Squared will provide relevant content based on target group. This content will begenerated by collating articles from industry sources, research reports & news articles. Thespecific tasks will be:1. Create copy to inform readers about: Company Events2. Produce engaging content (text, slides, infographics, etc.) to encourage browsing on the website & other platforms. This operates on the premise that longer a visitor stays on a particular site, the greater the likelihood he will eventually become a customer.3. Produce content that is smart in its use of keywords, or is focused on search engine optimization (SEO).4. Create content that allows visitors to access the information they seek quickly & in a form that makes it appealing.Content generation will aim for relevance and searchability.CONTENT TYPES:Blog posts | Articles | Slides | E-books | Infographics
  • 17. 3. Proliferation plan Decide on a topic Research Online resources Offline resources Source 1 Source 2 Source A Source B Writing Draft content Final content Adaption Blog post E-book Presentation Infographics Final contentProliferation Website Blog Facebook Twitter LinkedIn Slideshare Downloads / Shares Tracking Awareness + Lead Generation
  • 18. 3 steps to ensure success
  • 19. Social SquaredFutuready services pvt. Ltd.( an IIM alumni company )274, V mallNext to saidhamOff weh, Kandivali ( e )Mumbai 400101.+91-22-4264
  • 20. Thank you cans.jpg Images courtesy: