Politics & Social Media
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Politics & Social Media

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'Politics & Social Media' is an effort by Social Squared - a full service digital media agency that works across owned, bought and earned media.

'Politics & Social Media' is an effort by Social Squared - a full service digital media agency that works across owned, bought and earned media.

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Politics & Social Media Presentation Transcript

  • 1. Politics&socialmedia
  • 2. USAelections2012
  • 3. Not a political but a digital war!!
  • 4. And we allAnd we all know who WON!know who WON!
  • 5. Obama and Romney collectively spent $54.5 Million on digital advertising…
  • 6. Obama alone raised $690 million online
  • 7. Egyptianrevolution or a twitterrevolution??
  • 8. “Tweetingplayeda role in the emergence& articulationofthe politicalidentities.” -Booktweetsfrom tahrir
  • 9. Howtrue is it for India?
  • 10. ”Internet is the new ‘nukkad’ where ideas are shared & opinions formed & spread.” 1,975,300+FOLLOWERS 2,237,300+likes -Narendra Modi
  • 11. “Nobody can now ignore social media given the influence it exerts in politics, business and society.” 1,847,570+FOLLOWERS 42,130+ likes -Shashi Tharoor
  • 12. Most mentioned indian political leaders on twitter 10,49,063 3,41,937 1,56,970 1,41,451 1,10,940 Jan2013to Apr2013
  • 13. “Facebookuserscouldswingthe resultin 160 Lok Sabhaconstituencies” -The Hindu
  • 14. India – a digital overview
  • 15. 150 million internet users in india
  • 16. 65 million Indians are on Facebook
  • 17. 16 million Indians use Twitter
  • 18. 70% of the Indian YouTube users are below the age of 35 years!
  • 19. Around 38 millionfirst time voters on Facebook
  • 20. vs BJP Congress
  • 21. More than 1 Million fans on the official Facebook page!
  • 22. 88,200+ Followers
  • 23. Active BJP leaders on Twitter Sushma Swaraj 566,100+followers NarendraModi 1,977,500+followers ShivrajSingh Chouhan 57,500+followers
  • 24. More than 70 thousand fans on the official Facebook page!
  • 25. DigvijayaSingh 64,200+ Followers 1,847,500 + Followers Dr.ManmohanSingh 684,400+ Followers
  • 26. Social Squared is a full service digital media agency from Mumbai,India. Founded in 2010 by IIM Alumni, we are a young team of digital media enthusiasts, hackers & marketers. 022-42645743 | 9619197705 I 9819022035 contact@socialsquared.in 210, V-Mall, Next toSai Dham,Off WEH, ThakurComplex, Kandivali(E), Mumbai-400101 www.socialsquared.in Thank You