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Do it yourself social media (ippfsar)
 

Do it yourself social media (ippfsar)

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Social Squared is a full service digital media company founded by IIM alumni.

Social Squared is a full service digital media company founded by IIM alumni.

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    Do it yourself social media (ippfsar) Do it yourself social media (ippfsar) Document Transcript

    • DO IT YOURSELFSocial Media. The Complete Guide to creating your personal & brand presence on Facebook, Twitter & LinkedIn.
    • TABLE OF CONTENTS:Facebook page ………………..2 1. Steps to create a Facebook page 2. Posting and sharing on FacebookTwitter account .……………….14 1. Steps to create a twitter account 2. Start tweeting 3. Twitter’s trendsLinkedIn Page ………………….21 1. Steps to create a company LinkedIn page Page 1
    • CHAPTER 1:Facebook pageA step by step guide that willhelp you create a greatFacebook page and manage it.Few tips and some do’s anddonts for you to remember. Page 2
    • Do it yourself-Social Media Steps to create a Facebook page1. Once you log in your Facebook profile, scroll down, at the bottom you will find an option to ‘create a page’2. Click the ‘create a page’ option, you will be asked to choose a category Page 3
    • Do it yourself-Social Media Steps to create your own Facebook page3. When you choose a category, a drop down box appears, you can then select something very specific, if you are not sure no need to panic. It can later be changed. Fill your brand’s name, agree to all the Facebook terms & conditions and get started .4. This guide will illustrate how to create a page for this ‘DIY -social media’ ebook. Page 4
    • Do it yourself-Social MediaSteps to create a Facebook page5. The next step in creating your page is uploading the Display Picture(DP) for your brand. We always recommend to keep your DP as your brand’s logo.6. Remember that the dimensions of the Facebook display picture is 180X180 pixels , you can Photoshop, Coral Draw, MS Paint to create your DP in proper size. Page 5
    • Do it yourself-Social Media Steps to create a Facebook page7. After uploading your display image, Facebook will ask for a description about your brand, keep it precise yet it should provide enough information about your brand.8. You can also add a link to your website, twitter page etc. for better search results. Page 6
    • Do it yourself-Social Media Steps to create a Facebook page7. The next step is to like your own page.8. You can then invite your Facebook friends and email contacts to the page. Page 7
    • Do it yourself-Social MediaSteps to create a Facebook page9. Add a unique cover photo to your Facebook page. We suggest, be creative with your cover photo image.10. Facebook cover photo is a rectangular image, the dimension of which are 851 X315 pixels Page 8
    • Do it yourself-Social MediaSteps to create a Facebook page Final Image of the DIY-Social Media page ( with DP & Cover Photo)11.Your Facebook page is now ready and you can enjoy posting and sharing on the page. Page 9
    • Do it yourself-Social Media Posting and sharing on Facebook Event, Milestone and Questions Upload images & videosLocation 1. Posting and sharing on Facebook is a very easy process. 2. This little ‘ Status update box’ provides us with many features for users to make their post interactive. 3. We will see a step by step guide to post your status in all the ways possible. Page 10
    • Do it yourself-Social MediaPosting a text only status.1. Write your message/copy in the ‘status update box’ click post your text only status is now visible to all your fans.Posting a link with your status update Title Description1. After you write your message, copy the link address you wish to add with it & paste it beneath your message.2. Click post and your fans can now see the link you posted3. Remember:Your link should always contain a title, description and a thumbnail. Page 11
    • Do it yourself-Social MediaPosting photo & video with your statusupdate Upload a 1. photo or a video Click the choose file option. 2.You can upload the image or video from your computer,use webcam or if there are multiple images you can alsocreate a photo album. Page 12
    • Do it yourself-Social MediaPosting photo & video with your statusupdate1. You can upload a normal post (shared photo) or a highlighted post on Facebook.2. You can also conduct poll questions, post events & milestones on Facebook. Page13
    • Do it yourself-Social MediaCHAPTER 2:TwitterA step by step guide tocreate a twitter account foryour brand. Few tips andsome do’s and donts for youto remember. Page 14
    • Do it yourself-Social MediaSteps to create a Twitter page1. Sign up on twitter, with your brand name, email ID and a password.2. Insert all the required information- Full name of the brand, email ID, password and username.Twitter will suggest you usernames if yours is unavailable.You then create your account. Page 15
    • Do it yourself-Social Media Steps to create a Twitter page 3. - After, signing up what you see is a welcome note by twitter. Click the next option.4.- Twitter suggests you people tofollow, you can start by following fiveor skip this step for later. 5.-You can also follow people you know through your email contact list. Page 16
    • Do it yourself-Social MediaSteps to create a Twitter page6.-Upload a picture for your page, preferably your logo.There is no size restriction for your images, but rememberit should be a square image and less than 700K. Twitter willautomatically resize the image to fit in perfectly in thesquare.- Give an interesting Bio of your brand, which should beless than 160 characters. Page 17
    • Do it yourself-Social Media Steps to create a Twitter page Updating your profile7. You will receive a confirmation mail in your email Id, follow the link and confirm your account. 8.- You can start editing your profile. enter your brand name, location.- You can connect your twitter account with your website- Write a Bio about your brand in less than 160 characters. 9. -This option enables you to post tweets on your Facebook page. 10. - Save all the changes made and you are good to go. Page 18
    • Do it yourself-Social MediaStart tweeting Insert your message here, you can also add a link Upload images directly from yourcomputer with your tweet Upload images and tweet… with your tweet Keep your tweets short & simple, know your 140 character limit. You can reply to any of the tweets you want. Page 19
    • Do it yourself-Social MediaTwitter’s trends1. Twitter trends are the current popular topics, you can chance the trend settings according to a particular location.2. Participate in twitter trends by conversing about a trending topic, you can use hashtags for your conversations too. Page 20
    • Do it yourself-Social MediaCHAPTER 3:LinkedInA step by step guide tocreate a LinkedIn companypage. Few tips and some do’sand donts for you toremember. Page 21
    • Do it yourself-Social MediaSteps to create a LinkedIn company page1. Once you have set up your own account on LinkedIn, select ‘Companies’ option.2. Select the ‘add a company’ option at the extreme left of the page. Add your company name and your email address at company, also verify that you are the official representative of the company Page 22
    • Do it yourself-Social Media Steps to create a LinkedIn company page Fill in the Upload Appoint Company details your logo admins descriptionRemember:1. The logo should be a square image, irrespective of the size2. You can also attach your company blog with your LinkedIn profile3. Company size, specialty, specific fields should properly be mentioned. Page 23
    • Do it yourself-Social MediaThis e-book is brought to you by: Page 24