Your SlideShare is downloading. ×

Digital Media - Building brands, causes & constituencies

1,312

Published on

Social Squared

Social Squared

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,312
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Digital MediaBuilding Brands, Causes & Constituencies Dec 20, 2012 BANGKOK
  • 2. Is digital mediathe same asnew media?
  • 3. Why not call itnew media?
  • 4. Because newmeans …
  • 5. Because newmeans …
  • 6. The cycle of change/growth disappointment growth Hype Realism
  • 7. Re-imagination ofnearly everything* * Mary Meeker, May 2012
  • 8. Re-imagination of devices
  • 9. Re-imagination of home entertainment
  • 10. Re-imagination of Hiring
  • 11. Re-imagination of News stories
  • 12. Re-imagination of Life stories
  • 13. overviewBuilding brands online3 case studies of consumer brandsCausesStories that shook billionsSocial media for non-profitsActionable pointers that’ll work for you
  • 14. The digital landscape
  • 15. MaggiA journey over the years
  • 16. Maggi’s launch in INDIA, 1980’s Resistance by age KIDS 0 --- Age --- 80
  • 17. Maggi’s, Mid 90’s Resistance by age KIDS + health 0 --- Age --- 80
  • 18. Maggi’s, 2000’s Resistance by age health + happiness 0 --- Age --- 80
  • 19. objectiveEmphasize the personal bondthat people had with Maggiover their lifetimeMaggi became Meri Maggi (My Maggi)A 360 degree campaign to encourage people toshare their stories
  • 20. Page: Meri MaggiPage Likes: 1,261,195Channel: Meri MaggiViews: 37,788
  • 21. Social presence
  • 22. ImpactMaggi is a part of my lifeFriendly personality, spreads happinessIts easy to connect with Maggi at any age!
  • 23. NescafeKnow your neighbours!
  • 24. Page: Know your neighbours Handle: @NESCAFEIndiaPage Likes: 2,161,139 Followers: 1,346Page: Nescafé India channel: Nescafé IndiaFollowers: 473 Views: 1,000,993 Subscribers- 117
  • 25. What are thesebrands doing right?
  • 26. What if you don’thave big budgets?
  • 27. Go social with avengeance
  • 28. Mad Over Donuts
  • 29. Page: mad over donutsPage Likes: 421,389handle: MadoverdonutsFollowers: 7,939
  • 30. ideasDon’t advertiseEngage with your target group – young adultsMake them feel special:- Personal conversation- Contests – wear orange today, walk into our store& get a free donut!Give them a story to tell
  • 31. ideasDon’t advertiseEngage with your target group – young adultsMake them feel special:- Personal conversation- Contests – wear orange today, walk into our store& get a free donut!Give them a story to tell
  • 32. Satyamev Jayate
  • 33. About the showSocial conscienceA talk show produced by Aamir Khan productionsFirst Indian TV show ever to be simultaneouslyaired on 5 private networks & a national broadcastSimultaneously telecasted in 6 different languagesConcept of the show was kept under wraps untilthe first episode was aired on May 6th, 2012
  • 34. impactUnprecedentedShow aired for an hour, but the online conversationcontinued for days…
  • 35. Most searched‘Satyamev Jayate’ became the most searched term on Google, in India, the day the first episode was aired.
  • 36. Page: Satyamev JayatePage Likes: 715,660 Channel: satyamevajayateshow Subscribers: 9,794 video Views: 2,360,423 Full Episode Views: 896,039 Handle: @smjindia Followers: 18,555 Following: 65
  • 37. A video where Aamir thanks people for their tremendous response on social media
  • 38. 28,550 likes 3,200 comments 4,362 shares for a post on female foeticide!
  • 39. Involved audience
  • 40. LearningPeople are no longer passiveThey react about issuesFor the first time ever:- They can vent their feelings- They can participateGive them a chance to come forwardSociety took notice, governments took action.
  • 41. Do you recognizethis place?
  • 42. Savita Halappanavar
  • 43. Sparked aninternationaldebate
  • 44. On thestreetsOnline
  • 45. ImpactPublic uses social media topush for new legislationPhotos and links to resources appeared onFacebook and Twitter, where #savita and #ripsavitatrended for the two weeks.Ireland is just one of more than 128 countrieswhere abortion is illegal or severely restricted.Pro-life vs. pro-choice came alive again.
  • 46. So how do westart?
  • 47. 7 pointers
  • 48. 1 Choose channels that suit your needs.
  • 49. WebsiteFacebook – largest social networkLinkedIn – professional networkTwitter – short messagesYouTube - videosBlog – blogger/WordpressSlideshare – presentationsWikipedia
  • 50. 2 Identify people in your organization to execute.
  • 51. 3 Segment your audience & customize your messages.
  • 52. 4 Differentiate & be consistent.
  • 53. Repetition = Memory
  • 54. Repetition = Memory
  • 55. Repetition = Memory Got IT?
  • 56. 5 Drop the robot speech. Be personal.
  • 57. 6 Leave your footprint. Spread the word.
  • 58. 7 Don’t do social. Be social.
  • 59. IMAGEShttp://www.maestrosocialmedia.com/wp-content/uploads/2012/02/social_media_hub.pnghttp://thegospelcoalition.org/blogs/tgc/files/2011/09/Behind-Mic.jpghttp://www.guh.hse.ie/images_upload/OurHospitals1.pngSourcesMary MeekerWikipediaSocial presence of Maggi, Nescafe, Mad Over Donuts, Satyamev Jayate(not an exhaustive list)
  • 60. This presentationis an effort bySocial Squared.
  • 61. Social Squared is a full service digital media agency from mumbai, india. Founded in 2010 by IIM alumni, we are a young team of digital media enthusiasts, hackers & marketers.Social Squared works across all the 3 digital media:1.Owned 2.Bought 3.Earned
  • 62. Connect with me:Facebook.com/ameyasuti@ameyasuti on TwitterLinkedin.com/in/ameyasuti www.socialsquared.in

×