Digital Media Trends to Watch Out for in 2014

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What are the digital media trends you should watch out for in the year 2014? …

What are the digital media trends you should watch out for in the year 2014?

This presentation is an effort by Social Squared, a full service digital media agency helped.

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  • 1. Digital Media Trends to watch out for in
  • 2. By now, most of the brands have hopped on to the digital media bandwagon. Some started early & have a head start in digital media & some are late starters who are trying hard not to be left too far behind. While no one denies importance of digital media in your marketing mix, the field is ever-evolving. What worked in past may not necessarily work in future. Let us have a look at some of the evolving trends in digital marketing and how will they shape up in the year 2014.
  • 3. 1 THINK GLOBAL ACT LOCAL
  • 4. THINK GLOBAL ACT LOCAL One size fits all fits nobody. While several brands are already following this in traditional marketing, they haven't quite followed it in digital media. This is slowly changing & brands are now having different digital media strategies for different target markets.
  • 5. 2 QUALITY OVER QUANTITY
  • 6. QUALITY OVER QUANTITY Number of likes & number of followers as a result measurement tool will diminish in importance and quality of engagement will gain prominence as a result measurement tool.
  • 7. 3 remarketing
  • 8. remarketing Ever noticed that if you search flight tickets on a travel portal, you will see an ad about the same ticket when you open some other website too? This technique, called remarketing is increasingly being used by the marketers to reach out to potential customers by offering precise solution to their queries.
  • 9. 4 More images, less text
  • 10. More images, less text With a glut of content in the digital space, it is impossible for the audience to take a notice at everything.Visual content not only helps you be more noticeable but also convey your message succinctly.
  • 11. 5 Seamless Integration of Digital Technologies
  • 12. Seamless Integration of Digital Technologies Your Facebook strategy is not too different from your website strategy which is not too different from your email marketing strategy. Traditionally, they different digital media used to operate as silos, but not any longer. They are all now like pieces of a jigsaw puzzle that complete the overall picture of digital strategy.
  • 13. Thank You