2. By now, most of the brands have hopped on to the digital media
bandwagon. Some started early & have a head start in digital
media & some are late starters who are trying hard not to be left
too far behind. While no one denies importance of digital media in
your marketing mix, the field is ever-evolving. What worked in past
may not necessarily work in future.
Let us have a look at some of the evolving trends in digital
marketing and how will they shape up in the year 2014.
THINK GLOBAL ACT LOCAL
4. THINK GLOBAL ACT LOCAL
One size fits all fits nobody. While several brands
are already following this in traditional marketing,
they haven't quite followed it in digital media. This is
slowly changing & brands are now having different
digital media strategies for different target markets.
QUALITY OVER QUANTITY
6. QUALITY OVER QUANTITY
Number of likes & number of followers as a result
measurement tool will diminish in importance and
quality of engagement will gain prominence as a
result measurement tool.
Ever noticed that if you search flight tickets on a travel
portal, you will see an ad about the same ticket when you
open some other website too? This technique, called
remarketing is increasingly being used by the marketers to
reach out to potential customers by offering precise
solution to their queries.
More images, less text
10. More images, less text
With a glut of content in the digital space, it is impossible
for the audience to take a notice at everything.Visual
content not only helps you be more noticeable but also
convey your message succinctly.
of Digital Technologies
12. Seamless Integration of Digital Technologies
Your Facebook strategy is not too different from your
website strategy which is not too different from your email
marketing strategy. Traditionally, they different digital media
used to operate as silos, but not any longer. They are all
now like pieces of a jigsaw puzzle that complete the overall
picture of digital strategy.