Reputation Management - Own it!

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  • UpscaleTrendyDesignersValue
  • Just named most reputable company in the US, over both Apple and Google!
  • There are more opportunities than ever before to quickly rank negative or slanderous results. If you don’t protect yourself, someone can easily post a comment, make a video, create a blog post, file a complaint, promote your competition, develop a hate site and more. an angry employee will leave the company with revenge on their mind and reek havoc with to yours. Managing your online reputation isn’t shameless promotion, it’s a means of defense and best practice.
  • Trying to be humurous, but made light of a very serious situation in EgyptIn the hours and days after his tweet – seeing around 1500 negative tweets per hourDays later he deleted the original post and apologized.
  • Trying to be humurous, but made light of a very serious situation in EgyptIn the hours and days after his tweet – seeing around 1500 negative tweets per hourDays later he deleted the original post and apologized.
  • Burger King
  • Google Alerts, SocialMention,Naymz
  • Google Alerts, SocialMention,Naymz
  • Get on Facebook, Twitter,
  • Like this! Simple overview of the business. A few photos. Location. AND 2 reviews!
  • Like this! Simple overview of the business. A few photos. Location. AND 2 reviews!
  • Give customers what they want. Give them great content. Give them tips. Keep them coming back for more, and they’ll become positive brand advocates. “Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.” – Gary Vaynerchuk
  • authenticity, originality, creativity, honesty, and good intent
  • Get on Facebook, Twitter, YouTube
  • EvaluateDefendReviewWOWRepeat
  • Reputation Management - Own it!

    1. 1. OWN IT! Building and defending your online brand and reputation.SONYA SCHWEITZERaka SocialSonya socialsonya: Proprietary and Confidential
    2. 2. Who am I? Director, boats.com & Marketing Solutions – Dominion Marine Media Harley rider Sea Ray owner Aussie socialsonya: Proprietary and Confidential
    3. 3. Who am I?/socialsonya/socialsonya/socialsonya@socialsonya/sschweitzer/socialsonya/socialsonya socialsonya: Proprietary and Confidential
    4. 4. EVALUATE your brand socialsonya: Proprietary and Confidential
    5. 5. A brand isImpressions PerceptionsExperiences Reputation socialsonya: Proprietary and Confidential
    6. 6. A brand is not a logo socialsonya: Proprietary and Confidential
    7. 7. socialsonya: Proprietary and Confidential
    8. 8. socialsonya: Proprietary and Confidential
    9. 9. socialsonya: Proprietary and Confidential
    10. 10. DEFEND Your Brand socialsonya: Proprietary and Confidential
    11. 11. If you’re not branding yourself, you can beassured that others are doing it for you. socialsonya: Proprietary and Confidential
    12. 12. socialsonya: Proprietary and Confidential
    13. 13. Dell Hell socialsonya: Proprietary and Confidential
    14. 14. Dell Hell socialsonya: Proprietary and Confidential
    15. 15. Dell Hell socialsonya: Proprietary and Confidential
    16. 16. Dell Hell socialsonya: Proprietary and Confidential
    17. 17. Kenneth Cole socialsonya: Proprietary and Confidential
    18. 18. Kenneth Cole socialsonya: Proprietary and Confidential
    19. 19. socialsonya: Proprietary and Confidential
    20. 20. Start Defending socialsonya: Proprietary and Confidential
    21. 21. Step 1: Listen socialsonya: Proprietary and Confidential
    22. 22. Step 1: Listen socialsonya: Proprietary and Confidential
    23. 23. Step 2: Claim & Contribute socialsonya: Proprietary and Confidential
    24. 24. REVIEW Your Brand:Ratings and Reviews socialsonya: Proprietary and Confidential
    25. 25. socialsonya: Proprietary and Confidential
    26. 26. socialsonya: Proprietary and Confidential
    27. 27. socialsonya: Proprietary and Confidential
    28. 28. socialsonya: Proprietary and Confidential
    29. 29. socialsonya: Proprietary and Confidential
    30. 30. socialsonya: Proprietary and Confidential
    31. 31. socialsonya: Proprietary and Confidential
    32. 32. socialsonya: Proprietary and Confidential
    33. 33. Giving Thanks FromYour Brand socialsonya: Proprietary and Confidential
    34. 34. WOW & Delight socialsonya: Proprietary and Confidential
    35. 35. socialsonya: Proprietary and Confidential
    36. 36. socialsonya: Proprietary and Confidential
    37. 37. socialsonya: Proprietary and Confidential
    38. 38. socialsonya: Proprietary and Confidential
    39. 39. socialsonya: Proprietary and Confidential
    40. 40. socialsonya: Proprietary and Confidential
    41. 41. Don’t Forget… socialsonya: Proprietary and Confidential
    42. 42.  Evaluate Defend Review WOW Repeat socialsonya: Proprietary and Confidential
    43. 43. /socialsonyaTHANK YOU! /socialsonya /socialsonya @socialsonya /sschweitzerCONNECT /socialsonyaWITH ME ONLINE /socialsonya sonya@dominionmarinemedia.c socialsonya: Proprietary and Confidential

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