Social sharesummit rochester_glend_gilmoreesq_socialmedialaw

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Social sharesummit rochester_glend_gilmoreesq_socialmedialaw

  1. 1. Social Media Law Glen Gilmore, Esq.GlenGilmore@GlenGilmore.com@GlenGilmore @SocialMediaLaw1
  2. 2. DISCLAIMER:This Is NOT Legal Advice
  3. 3. The Basics: It’s Not “Complicated”1. The Law is the Law2. Transparency and Truthfulness3. Know Your Regulator(s) and Their Rules4. Establish a Social Media Team5. Train and Equip the Team6. Create and Share a Social Media Policy7. Train, Audit, Adjust8. Repeat…
  4. 4. The Law is the Law“Everything you Tweet, Blog, ‘Like’…”
  5. 5. Social Media: “It’s all fun and games… til the lawyers show up….”• You are creating a permanent record• Deleting doesn’t work• Someone is always listening• You may have a special duty to archive• You have a duty to protect the privacy of your customers
  6. 6. “Who’s Your Regulator?!”
  7. 7. New Media Requires New Rules
  8. 8. The FTC Social Media Guidelines1 6 C.F.R. Part 255• Duty to Disclose “Material Connections”• Duty to Inform of the Duty• Disclosure Must Be “Clear and Conspicuous”• Duty to Monitor for Compliance• Policy/Inform/Train/Monitor (Rogue Bloggers)• Case-by-Case Review
  9. 9. The Right to Tweet, Facebook…AndThe Right to Use It for Hiring & Firing
  10. 10. Your Social Media Policy: It IS “Complicated”• Technology, new platforms, evolving law, and ever-changing privacy policies, etc.• What about a template?• What about a disclosure “button”, link or tab?• What should it include?• What should it NOT include?• What is your regulator saying – today.• UPDATE!!!
  11. 11. What about ?
  12. 12. Q&A Glen Gilmore, Esq.GlenGilmore@GlenGilmore.com@GlenGilmore @SocialMediaLaw1

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