Social Share Summit Rochester - Speaker Biographies


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Social Share Summit
October 26, 2011
Rochester Plaza Hotel

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Social Share Summit Rochester - Speaker Biographies

  1. 1. SOCIAL SHARE SUMMIT ROCHESTERSpeaker BiographiesCraig AgranoffCraig Agranoff is a CBS News Television Tech Correspondent. He is also the Tech Correspondent on 103.1 The Buzz Morningshow. He is an entrepreneur, and national Social Engagement consultant as well as a noted specialist in online reputationmanagement and monitoring. He is the co-founder of He is affiliated with the University of Miami as a VentureCoach within The Launch Pad program. He has worked with many Internet startups and founded the tech and was also a Tech/Social Media Correspondent in the New Times,, and The PalmBeach Post. Currently he is a columnist for Miami Living Magazine. Agranoff has been featured in the Miami Herald, NewTimes, The Palm Beach Post, AOL Digital Cities, Slice, CenterNetworks, Thrillist, Daily Telegraph, and The Sun-Sentinel. Alsohas appeared on Gary Vaynerchuck’s Wine Library TV, Fox News, NBC News, Weekend Sunrise, and CBS News. His firstbook Do It Yourself Online Reputation Management was recently published and is available on Amazon. His secondbook Checked-In: How To Use Gowalla, Foursquare and Other Geo-Location Applications For Fun and Profit was justreleased as well and is available for purchase on Amazon. Agranoff is currently working on his third book entitled “UnrealPotential” which discusses how to use augmented reality apps for business. It should be published later this year.Holly A. BarrettHolly serves as director of Public Relations and Social Marketing for Brand |Cool Marketing, working with clients such theNew York State Energy Research and Development Authority to build new communities of practice within clean technology,residential construction, and consumer markets. During her 20+ years in communications, Holly has managed integratedmarketing programs for a variety of Fortune 500 and entrepreneurial companies, including Motorola, Xerox, EastmanKodak, Harris RF, Mobil Chemical, Nextel, ViewSonic, IXOS Software, and Welch Allyn. Along the way she has worked forbig-brand agencies like Text 100 and Young & Rubicam—driving both U.S. and international programs for a wide range oftechnology products and services—and has owned her own marketing business. One of Holly’s career highlights washelping Mobil Chemical work with government agencies and lobbyists in Washington, D.C. to establish the Council for SolidWaste Management. Started in response to McDonald’s concerns of using foam containers for food packaging, theseefforts resulted in the long-term development of nationwide plastics recycling centers, along with community relationsprograms to promote participation at the municipal and K-12 levels. In her spare time, Holly provides communicationsconsultancy as a member of the Board of Directors of Volunteers of America of Western New York, is a Cub Scout leader,and a member of PRSA. She resides in Fairport with her husband and three sons. She has a bachelor’s degree audioengineering from Michigan State University.Melissa DobsonMelissa is a solopreneur based in the Finger Lakes region of New York, specializing in community management for smallbusinesses in the wine industry. She began her business without knowing a single person in the wine business butimmersed herself in reading about the industry and its influencers. Formerly a self-proclaimed technophobe, Melissa doveinto testing out new media platforms including Twitter, Facebook and blogs. She found that these tools helped her toengage and build relationships with the dynamic personalities within the wine industry community. In 2009, Melissa startedat the ground level with a newcomer to the wine ecommerce space, Vin65. Together, Melissa and Vin65 developed anactive online community and elevated Vin65 and its president, Andrew Kamphuis, to among the most recognized thoughtleaders in the wine technology sector.Prior to founding her own business, Melissa worked at Deutsch, Inc. in Manhattan on the PR team whose clients includedSamuel Adams Beer, 7UP PLUS and Snapple. While in New York City, she discovered her love of following trends andpersonalities in the wine and culinary industries. Melissa is active in the new media community and founded the FingerLakes chapter of the Academy of Wine Communications. She has conducted interactive workshops to help small businessowners understand and engage their customer communities via social media platforms including Twitter, Facebook, tumblr,YouTube, Flickr and other developing social technologies. She lives in Finger Lakes wine country with her husband, theirTibetan Spaniel and a recently rescued geriatric cat.
  2. 2. Glen D. GilmoreGlen D. Gilmore is the principal of Gilmore Business Network, a social media consulting firm. An attorney by profession, heis also the senior social media advisor to Memphis-based Howell Marketing and to Harrisburg-based Deeter Gallaher Group,public relations and marketing firms with clients ranging from Fortune 500 to small businesses and non-profits. TheMemphis Daily News has written that “Gilmore is well-versed in all things Web-related.” Gilmore has spoken on a broadrange of social media topics, from the use of geo-location for marketing to the implications of augmented reality. He servesas a social media consultant to the New Jersey Hall of Fame.Danny HansselDanny Hanssel has spent his marketing career in the IT, telecom and media industries producing strong financial resultsthrough marketing strategy and social media. Danny has worked as a senior level strategic planning expert at Fortune 500,startups and small-midsize businesses. He recently launched, a social media/marketing strategy agency.At Verizon Airfone, Dan’s marketing team grew sales from $37 Million to $226 Million in under 5 years. Recently, asMarketing Director at Time Warner Cable, he led the $370 Million Buffalo Division to become the company’s mostsuccessful operation in 2009; receiving five international Mark Awards for Marketing Excellence and ROI, including threeawards for Best B2B Campaigns. He was lead presenter on a startup team that raised a $100 Million VC investment fromBlackstone. Danny is a LinkedIn master trainer that has presented over 100 LinkedIn seminars since 2004.Christina “CK” KerleyChristina Kerley is one of the world’s most respected authorities on mobile marketing. This high-energy, highly-engagingmarketer known to her fans simply as “CK” guides companies through the opportunities and complexities of today’s fast-paced, forever-in-flux business landscape. Her specialties across core strategy, social media and mobile marketing result inprograms that move the needle by creating real business impact, and bolstering the customer relationships critical to ROI.An insightful, impassioned voice in B2B, CK’s views and personality have made her a popular speaker, blogger, adjunctprofessor and industry advocate for marketing innovation in the fascinating world of B2B. Based in New York City, CK workswith companies in the U.S. and abroad. Find out more: www.CKB2B.comLara KulpaLara Kulpa is Community Manager of, a paid membership community connected to Darren Rowse’spopular She is also assistant editor at, a blog focused on Twitter tips, and consults with clientsabout building and growing their businesses both online and off. She’s worked with corporations like Kraft Foods, Inc. oncommunity managment projects for large brands such as Gevalia and Country Time Lemonade. Twitter: @larakulpahttp://www.larakulpa.comCarl LangsenkampCarl Langsenkamp is the vice president of Global Public Relations for Xerox Corporation. He was named to the position in2008. Langsenkamp is responsible for the company’s global public relations strategy and initiatives including corporate,financial, diversity, sustainability, and product promotion, as well as crisis communications, executive communications andanalyst relations. Prior to this role, Langsenkamp served in various product and operating company PR roles within Xerox.Activities covered included building programs to support multiple regional locations throughout North America and mediamanagement of the company’s worldwide sponsorship for the Olympic Games. He joined Xerox in 1995 as public relationsmanager for the company’s sales and service organizations.Prior to joining Xerox, Langsenkamp worked in radio and television news as both a reporter and producer. He also served asa communications manager for the New York State Senate and has worked for a high-tech public relations agency. Hereceived a bachelor’s degree in journalism from the Ohio State University. Langsenkamp is the winner of multiple NationalSilver Anvil Public relations award for PR programs.
  3. 3. Jane MazurJane Mazur, Vice President Global/North America Public Relations, Bausch + Lomb Vision Care, is an accomplished publicrelations executive with nearly 22 years experience in media relations, consumer and healthcare marketing,entertainment/celebrity management, events and integrated promotions. Since joining Bausch + Lomb, Mazur successfullyled the global rollout of Biotrue, one of the fastest growing lenscare solutions in category history, established thecompany’s social media presence amongst consumers and eye care professionals and created a media program spotlightingeye doctors in local communities.Prior to Bausch + Lomb, she was EVP, Director of Media Relations with Ogilvy Public Relations Worldwide. There shewas responsible for creating and executing media strategy for myriad of consumer marketing, corporate and healthcareclients including: Ford, Unilever, Johnson & Johnson, Quaker/Tropicana, Yum, Bayer, National Heart, Lung, and BloodInstitute, LG Electronics, Pfizer and Intel. Prior to joining Ogilvy, Jane was an SVP with Edelman Public Relations. She helpeddrive awareness for brands such as Dove, KFC, UPS,Starbucks, Hershey’s, Microsoft, Wrigley’s and Acuvue. She has ledaward-winning national and international media initiatives for the Ford Motor Company’s turnaround story, the Heart TruthRed Dress Fashion Show, the KFC Transfat Elimination announcement, the grand opening of Seattle’s Experience MusicProject, Starbuck’s 30th Anniversary and the launch of Microsoft’s Xbox. All of these efforts earned billions of impressionssolidifying her media relationships with such outlets as CBS’s 60 Minutes, Good Morning America, USA Today, Fox &Friends, The New York Times, Newsweek, The Today Show, Entertainment Weekly, Parade Magazine and CNBC. Prior toEdelman, Jane spent over six years with The Walt Disney Company in Burbank, CA. She served as the marketing manager ofABC/ESPN Network Licensing. Additionally, she managed media relations for Walt Disney Records working on such titlesas Beauty and theBeast, the Mickey Mouse Club and The Lion King.In addition to her work with Disney, Jane started her career as a publicist with the Nashville-based firm Gangwisch &Associates, responsible for promoting some of the largest names in country music including The Oak Ridge Boys, HankWilliams, Jr., Wayne Newton and The Osmonds.Eric MajchrzakEric Majchrzak is the Director of Marketing of Freed Maxick & Battaglia, CPAs, a “Top 100” largest CPA firm in the U.S. He isa nationally renowned professional services marketer and a Board member of the national Association for AccountingMarketing (AAM). In 2010, he was named by Accounting Today Magazine as one of the “100 Most Influential People” in theaccounting profession, acknowledging his progressive marketing techniques using social media. Eric drives revenue for hisFirm by leveraging integrated and inbound marketing strategies that include social media, mobile and search enginemarketing. He was also named one of Buffalo, NY’s “10 People to Watch in 2010″ by the reporters and editors of BuffaloBusiness First. He has 20 years of experience in marketing, media and sales. He and/or his Firm have been published andprofiled in several trade, business publications, and blogs, including: Mashable, MarketingSherpa, Chief Marketer Magazine,Success Magazine, AICPA Insider, Accounting Today, Rochester Business Journal and the Buffalo Business First. In May 2011,Freed Maxick won the ‘Marketer of the Year Award,’ given by the American Marketing Association –Rochester Chapter(RAMA). In 2006, he was honored nationally as the “Rookie Accounting Marketer of the Year” by AAM.In 2010, his Firm received national recognition for launching outdoor interactive digital Twitter and Facebook billboards inthe Buffalo and Rochester, NY markets. Eric joined Freed Maxick in 2003. He is a 1991 graduate of Buffalo State College.Twitter: @FreedMaxickCPAs / NizinskyBrian Nizinsky is online marketing manager for Eastman Kodak Co.’s Graphic Communications Group. Over the past tenyears, he has held various roles in the ever-evolving online advertising industry. In his current role he is responsible forKodak’s B2B Social Media presence which includes blogging, Twitter, YouTube and LinkedIn.
  4. 4. Lon SafkoLon Safko is a remarkably creative person. He is the creator of the “First Computer To Save A Human Life” as coined bySteve Jobs, Apple, Inc.. That computer, along with 18 other inventions and more than 30,000 of Lon‘s papers, are in theSmithsonian in Washington, D.C. He has created numerous hardware and software solutions for the physically challenged,developed the first CAD software for civil engineers, designed the archetypes for the Apple Newton & Microsoft’s BobOperating Systems, and is also responsible for those handy little Tool-Tips help-balloon pop-ups! Lon is the founder of 14successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising and Virtual-Electronic-Retailing “V-E-Tailing” for business, promotions, and education, for which Lon holds three patents.Lon has been recognized for his creativity with such prestigious awards as; The Westinghouse Entrepreneur of the Year,Arizona Innovation Network’s Innovator of the Year, The Arizona Software Association’s Entrepreneur of the Year, twicenominated for the Ernst & Young / Inc. Magazine Entrepreneur of the Year, The Public Relations Society of America’s,Edward Bernays, Mark of Excellence Award, and nominated as a Fellow of the nation‘s Computer History Museum. Lon hasalso been featured in Entrepreneur Magazine, PC Novice, Inc. Magazine, and Popular Science Magazines just to name a few.Lon was recently selected by the Smithsonian institution to represent “The American Inventor” at their annual conference.Lon is an author of remarkable breadth, writing seven innovative best selling books, which have shown corporations how totrain managers to think creatively, detailed the secrets of launching a successful on-line business, offered advice to newhomeowners on reducing building costs, and related amazing stories about the serendipity of life. His latest book with JohnWiley & Sons “The Social Media Bible,” unlocks the mysteries of the hottest new Internet wave, Social Media, such asFacebook, Twitter, and YouTube for business. This book is transforming corporate, government, and non-profit marketingstrategies and how they use these new media to reach their desired audiences with powerful messages and efficiency andis now in it’s second edition, which hit #1 on Amazon in both Business & Marketing categories. Lon is also a professionalblogger for FastCompany, appointed the first Amassador for SCORE, and on the USATday CEO Advisory Board.Lon is a professional speaker, wowing audiences in a hundred cities nationwide with his insights into innovation, creativity,and how to be a successful entrepreneur / intrapreneur in this global digital age. Said one executive of First American TitleInsurance, “This is the best presentation I’ve been to in 25 years.” Teledyne said Lon‘s presentations are “Informative andentertaining, packed with useful information.” And the U.S. Postal Service called Lon “Inspiring and Motivational.” Lon alsoprivately coaches Fortune 1,000 companies on harnessing Innovative Thinking and social media strategies to create higherproductivity and profits. Lon’s presentations are personalized to help corporate, government, and non-profit executivesimprove their operations and performance by capturing the innovative potential now wasted or overlooked. As Lon says,“When you see your world in a different perspective, you see new ways to do everything!” Lon Safko sees the world in anew way every day.Mark W. SchaeferMark W. Schaefer is a globally-recognized blogger, educator, business consultant and author of The Tao of Twitter. Markhas worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services asExecutive Director of Knoxville-based Schaefer Marketing Solutions. He is an adjunct marketing professor at RutgersUniversity’s MBA program and has advanced degrees in international marketing and organizational development. Markholds seven patents and is author of the blog {grow}, one of the Ad Age “Power 100″ marketing blogs of the world SkeaffBruce Skeaff is a communicator of 20 years’ experience in the Ontario Public Service. Before that, he was a news reporterfor 13 years. He has worked for a variety of Ontario newspapers including The Toronto Star. While in British Columbia, hewas a member of the BC Legislative Press Gallery for the Victoria Times-Colonist, and has freelanced in the UK and Europefor The Canadian Press. In the Ontario Public Service, Mr. Skeaff has been the spokesman for Ontario’s Information andPrivacy Commissioner and has worked in the ministries of Health and Long-Term Care, Education, Training Colleges andUniversities, Municipal Affairs and Housing, Citizenship, and most recently the Ministry of Labour where he has been formost of the last 10 years. He currently holds the position of Social Media Planner.Mr. Skeaff holds a degree in political studies and philosophy from Trent University. He comes by his professional interestshonestly. In his family background are a Premier, one of the Fathers of Confederation, a Supreme Court Justice, a Mayor ofToronto and one of Toronto’s most well-known newspapermen of the last century. In his private time, Mr. Skeaff is an avidprivate pilot and horseback rider.
  5. 5. Amanda NelsonAmanda Nelson is a Community Content Manager at Radian6, a Salesforce company. She has been in advertising for overeight years for full service and interactive advertising agencies in New York and Connecticut. Amanda has worked on anumber of brands including JetBlue, Atlantic Records and Twinings Tea. She has awards from the Advertising Club ofConnecticut, New England Direct Marketing Association, the Publicity Club of New England and the American BankerAssociation. Her focus is social media and her current role involves building, growing and managing the expansive Radian6social media community, as well as curating and creating content for the brand. She is also a blogger and avid writer.Jeremy WrightJeremy Wright is a longtime serial entrepenur who has been involved with the business, programming, and IT aspects of thetechnology industry for nearly a decade. He was the CEO, President and Co-Founder of b5media, Inc, a prominent blognetwork. He then spent time as a VP at Thornley Fallis/76design and as Digital Janitor (aka CEO) at, atechnology development shop based in Toronto. He is currently VP of Digital Strategy & Insight at OSL Marketing, Canada’slargest private marketing and promotions agency. Jeremy is the author of Blog Marketing, a business book on blogging aswell as a father to his two wonderful boys, Evan and Alex.