Ck mobile revolution and today's businesses 10.16.11

551 views
516 views

Published on

Christina "CK" Kerley'
Mobile Revolution & Today's Business

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
551
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ck mobile revolution and today's businesses 10.16.11

  1. 1. By Christina “CK” Kerley: www.CKB2B.com©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  2. 2. “We are in the early innings of a massive phenomenon.” Mary Meeker, Kleiner Perkins Caufield & Byers©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  3. 3. Over Half The Planet 5 BILLION Is Mobile 5.3 Billion Mobile Subscriptions Worldwide Source: ITU Data©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  4. 4. More Mobile Devices Than All 3… COMBINED©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  5. 5. As Compared To Mobile’s 5 BILLION Subscriptions? 106.5 700 1.7 Million Million Billion Viewers Users Netizens 2%©2011 Christina “CK” Kerley/CKB2B All Rights Reserved 14% 34%
  6. 6. Even Barbie Has An iPhone Now. … Does She Text Ken?©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Reserved©2011 Christina “CK” Kerley/CKB2B All Rights
  7. 7. The Media 1 Always ON. That Is Always… Always WITH customers. Always CONNECTED to the Internet. Always ALERTS us to breaking information and priorities.©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  8. 8. 7 TRILLION TEXTS Worldwide in 2011 (193,430 texts per second)©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  9. 9. 50 Billion Mobile Connections by 2020 Across M2M and M2P Connections©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  10. 10. With all their processing power… our phones are now our “personal computers”©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  11. 11. And with voice-enabled technology, they’ll also become our Personal Digital Assistants.©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  12. 12. And soon they’ll be our wallets, too.©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  13. 13. But while these devices are innovative, they’re not the story…©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  14. 14. Far From Just A “New Media” Mobile Is IGNITING ... A REVOLUTION New Expectations | New Preferences | New Habits | New Thresholds©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  15. 15. How Mobile Changes US (psst: this includes your customers!)©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  16. 16. We Now Spend MORE THAN HALF Our DaySource here. Consuming Media ©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  17. 17. We Inhabit 2 Worlds! We Simultaneously Live (and Work) In 2 Worlds At All Times©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  18. 18. We’re Impatient! You Make It Or Break It In 2 Seconds©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  19. 19. We Expect Every Room Is A TVMedia To RoomMove WithOur EveryMove!©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  20. 20. We Are Manic Multi- Taskers! Multi-Tasking, Multiple Convos, Multiple Devices, Multiple Channels©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  21. 21. MORE! More Media Use More Demanding More Impatient More Control More Connected More Freedom More Tools … REVOLUTION, Anyone?©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  22. 22. HowMarketing Must Change(pay attention!) ©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  23. 23. “This new, huge tech market will transform almost every industry.” Dennis Woodside, Sr. VP of the Americas©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  24. 24. Whether B2C or B2B, connect with them On the media they use… the MOST©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  25. 25. A Mobile Augmented Reality Mobile Web SitesWealth QR/2D Barcodes SMS Alerts & TextOf New Campaigns Location- Video & BasedTools Audio Services Mobile= Mobile Social Search/SEO Media Near-Field ProximityNEW Communication Marketing (NFC) MobileStrategies Mobile Apps, Advertising Utilities & Extensions©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  26. 26. Smartphones Make For MUCH Smarter Customers©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  27. 27. Combines the best experience and the best deals – whether online, in-store, or online in-the-store…©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  28. 28. Critical Success Factors = Better. Faster. Easier.©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  29. 29. Make Mobile Essential To Their Experience©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  30. 30. Deepen the experience they have with your brands Cheese now talks to us…©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  31. 31. Right message. Right medium. Right Time. Right Location.©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  32. 32. Every physical space becomes a mobile opportunity©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  33. 33. The New Frontier In Fundraising©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  34. 34. Produce so much value (and utility) that your brand is always with them.©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  35. 35. Turn Commodities Into Creative Content©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  36. 36. It’s not pushing messages, it’s providing valuable content©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  37. 37. Reality Becomes Your New Branding Opportunity©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  38. 38. Target your message to users’ MOBILE needs©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  39. 39. Support The Entire Purchasing Lifecycle©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  40. 40. Now, It’s Your Turn…©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  41. 41. What Part Will Your Brand Play? MOBILE REVOLUTION©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  42. 42. A Mobile Augmented Reality Mobile Web SitesWealth QR/2D Barcodes SMS Alerts & TextOf New Campaigns Location- Video & BasedTools Audio Services Mobile= Mobile Social Search/SEO Media Near-Field ProximityNEW Communication Marketing (NFC) MobileStrategies Mobile Apps, Advertising Utilities & Extensions©2011 Christina “CK” Kerley/CKB2B All Rights Reserved
  43. 43. Thank You! Thank You! For Mobile Content,Videos and More, Go To: www.CKB2B.com

×