Monster TV - Youtube Gadget by Runtime Solutions
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Monster TV - Youtube Gadget by Runtime Solutions

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Monster TV - Youtube Gadget by Runtime Solutions Monster TV - Youtube Gadget by Runtime Solutions Presentation Transcript

  • MonsterTVYoutube GadgetAGENCYRuntime Solutions
  • Structure Brand InteractivityObjective Target The OutcomeAudience Effectiveness in use of the technology 2
  • PresentingMonster TVas India’s 1stCareer channel onYoutube forJobseekers. 3
  • Brand Objective• To create a Youtube Gadget which helps brands create more engaging experiences for users within a Youtube Channel interface.• Position Monster TV as India’s 1st career channel on Youtube for Jobseekers.• Reinforce Monster.com’s proposition of ‘Find Better’ 4
  • Target AudienceAge: 18 and 45Geography: IndiaGender: AllPsychograph: Internet savvy, heavy consumptionof video content on YouTube and other videosharing sites, social media savvy 5
  • Digital Advertising Meets Brand Objective 6
  • Job-related The Idea guidance for Job seekers Single ChannelGeneratemoreconnectionsfor employers 7
  • StructureSTEP 1 Choose your Monster buddy! Customized Youtube Gadget which would play different Buddy Videos across different verticals like Engineering, Fashion, Architecture, IT 8
  • Investment Banker 9
  • Civil Engineer 10
  • Software Engineer 11
  • College Student 12
  • Musician 13
  • Healer at International Spa 14
  • Fashion Designer 15
  • Travel Photographer 16
  • STEP 2 : Users can Watch the Buddy Tips Buddy videos give users details on various useful & quality videos available on the platform which Job Seekers can benefit from, for a more informed job hunt. 17
  • DesignCustomized Wallpaper Designs created for each of theBuddy Videos within the Youtube Gadget 18
  • Interactivity Users CHOOSE any of the 6 different Monster Services and Experience Monster TV within the Single Youtube Career Channel Gadget. 19
  • Effectively using technology The Gadget also offers more links and connects the users/job seekers to the relevant information and provides tips and guidance. It also provides 24/7 learning. 20
  • Monster Anytime anywhere Users can explore available Monster Apps for Mobile Phone Users. 21
  • Interactive eCard Application ‘Send Monster Luck to Friends’ e-card application. 22
  • Sending an eCard Allows users to Write a Personalized Message and Send Goodluck Card to their Friends. This is the preview of the eCard 23
  • Receiving the eCard Receiver views the eCard in the mailbox before an interview! Everything within the Single Gadget! 24
  • Rich Media Banner Promotions on Youtube Masthead 25
  • The Outcome More than 300,000 video views on the channel More than 1,900 subscribers 26
  • Monster TV byMonster is your veryown career channel.Find Better,with Monster TVon
  • THANK YOUFor more details visit www.runtime-solutions.com