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Monster TV - Youtube Gadget by Runtime Solutions
 

Monster TV - Youtube Gadget by Runtime Solutions

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    Monster TV - Youtube Gadget by Runtime Solutions Monster TV - Youtube Gadget by Runtime Solutions Presentation Transcript

    • MonsterTVYoutube GadgetAGENCYRuntime Solutions
    • Structure Brand InteractivityObjective Target The OutcomeAudience Effectiveness in use of the technology 2
    • PresentingMonster TVas India’s 1stCareer channel onYoutube forJobseekers. 3
    • Brand Objective• To create a Youtube Gadget which helps brands create more engaging experiences for users within a Youtube Channel interface.• Position Monster TV as India’s 1st career channel on Youtube for Jobseekers.• Reinforce Monster.com’s proposition of ‘Find Better’ 4
    • Target AudienceAge: 18 and 45Geography: IndiaGender: AllPsychograph: Internet savvy, heavy consumptionof video content on YouTube and other videosharing sites, social media savvy 5
    • Digital Advertising Meets Brand Objective 6
    • Job-related The Idea guidance for Job seekers Single ChannelGeneratemoreconnectionsfor employers 7
    • StructureSTEP 1 Choose your Monster buddy! Customized Youtube Gadget which would play different Buddy Videos across different verticals like Engineering, Fashion, Architecture, IT 8
    • Investment Banker 9
    • Civil Engineer 10
    • Software Engineer 11
    • College Student 12
    • Musician 13
    • Healer at International Spa 14
    • Fashion Designer 15
    • Travel Photographer 16
    • STEP 2 : Users can Watch the Buddy Tips Buddy videos give users details on various useful & quality videos available on the platform which Job Seekers can benefit from, for a more informed job hunt. 17
    • DesignCustomized Wallpaper Designs created for each of theBuddy Videos within the Youtube Gadget 18
    • Interactivity Users CHOOSE any of the 6 different Monster Services and Experience Monster TV within the Single Youtube Career Channel Gadget. 19
    • Effectively using technology The Gadget also offers more links and connects the users/job seekers to the relevant information and provides tips and guidance. It also provides 24/7 learning. 20
    • Monster Anytime anywhere Users can explore available Monster Apps for Mobile Phone Users. 21
    • Interactive eCard Application ‘Send Monster Luck to Friends’ e-card application. 22
    • Sending an eCard Allows users to Write a Personalized Message and Send Goodluck Card to their Friends. This is the preview of the eCard 23
    • Receiving the eCard Receiver views the eCard in the mailbox before an interview! Everything within the Single Gadget! 24
    • Rich Media Banner Promotions on Youtube Masthead 25
    • The Outcome More than 300,000 video views on the channel More than 1,900 subscribers 26
    • Monster TV byMonster is your veryown career channel.Find Better,with Monster TVon
    • THANK YOUFor more details visit www.runtime-solutions.com