Social Media Marketing Solution for Realtors

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Capture and channel client opinions using social media into powerful word-of-mouth marketing to generate referrals and recommendations to grow your business.

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Social Media Marketing Solution for Realtors

  1. 1. Social MediaMarketing Solution for REALTORS
  2. 2. The Social Raves MissionGive local businesses, service providers,and professionals the power to leveragesocial networks not only to get the wordout about their products and services,but more importantly have it spread.
  3. 3. 3ProblemWith recent changes in technology and thedramatic growth of social media, people areincreasingly sharing their experiences aboutnearly everything-- including those with localservice providers, businesses, and professionals. The challenge and opportunity for realtors: How to capture and channel client or customer opinions using social media into powerful word-of-mouth marketing.
  4. 4. 4Solution 1 Recommend This Tab on Facebook Page 2 Search-engine Optimized Raves Page 3 Business Owner’s Dashboard
  5. 5. 5 1 Recommend This Tab on Facebook PageSimple, easy, and convenient.Give satisfied clients a simple and highly convenient outlet to talk you up to friends.Adding the app is easy, takes little time or effort, and zero investment (yep, app is FREE). Add the app at http://apps.facebook.com/socialraves.
  6. 6. 6Ask satisfied and loyal clients to spread the word.Fans can recommend your business to friends, family, and co-workersvia a rave form on the app.
  7. 7. 7Ask satisfied and loyal clientsto spread the word.Fans can also make a direct referral onyour behalf to their list of contacts.
  8. 8. 8 Get valuable exposure. When a client raves about you or refers your business, I highly their recommendation is “shouted out” to their network recommend via the news feed, as well as appear on their wall. my realtor Jack Francis! Wall TipClose to half (45%) of the average Facebook user’s time is spent in the news feed. (CMB Consumer Pulse)
  9. 9. 9Make recommendations and referrals spread like wildfire.Friends who see the rave in their news feed who are clients, or know you, can click on an embeddedlink to rave about your business and be taken to the Recommend This tab on your page.
  10. 10. 10Engage clients in conversation and encourage participation.When someone raves about you, repost it and respond personally. View each raveas an opportunity to create fun, engaging conversations with clear calls to action.You can even use it to ask questions and reward responses.
  11. 11. 11 Show transparency by handling negative feedback appropriately. Engaging in genuine dialogue entails transparency. It’s a two-way conversation so it’s very important to be open, to listen, and then respond candidly and honestly. Jennifer rated this business a 7 (Passively Satisfied). Know Dream Home Realtors in Dublin, OH? Spread the word and help Realtor Jack Francis! Fans receive notifications about your comment so they can respond accordingly, resulting in genuine dialogue and authentic communication. TipRecommend This tab settings can be reset anytime by the page admin so you control what appearson the page. Specific comments or entire conversations can also be removed by request.
  12. 12. 12Follow-up on referrals immediately.When a client refers your business, a virtual introduction is made between you and their friends.Hit “Reply to all” in the email, thank the person making the referral, and invite prospects tocome in, schedule an appointment, or simply introduce yourself and your business.
  13. 13. 13 Attract new clients by building and managing your social reputation. Client recommendations are retained and appear on your page, driving higher conversions and generating more leads. 19,347 Tip90% of consumers trust recommendations from people they know. (Econsultancy)71% say reviews from family members or friends influence purchase decisions. (Harris Interactive)
  14. 14. 14 2 Search-engine Optimized Raves Page When you add the app to your page, your business gets a raves page hosted for free on the Social Raves website that consumers will find when searching for the services you provide. TipThe raves page is fully customizable with photos, video, business description, features, searchable tags, etc.
  15. 15. 15Achieve additional exposure for your business.Every recommendation made by clients on your Facebook page is published automatically on yourraves page for the rest of the world to see. Tip97% of consumers research products and services online before buying. Among them, 74% of beginlooking through search engines. (BIA/Kelsey Group)
  16. 16. 16Distribute recommendations to100+ social networks.Fans have the option of sharing their “love” foryour business to friends across their other socialnetworks.
  17. 17. 173 Business Owner’s Dashboard The Social Raves dashboard gives you the ability to keep tabs on what’s happening in your raving fan or referral network, and provides access to analytics and tools to help you grow it.
  18. 18. 18Get to know your promoter network.Use the dashboard to track who’s recommending your business and the combined reach of these fansacross their networks (i.e., your “blast radius”).
  19. 19. 19Build a deep understanding of why fans care.The dashboard offers a segmented view of feedback from clients and customers. By understanding theirrationale for ratings, you can begin to address relevant and critical issues to improve future interactionsand experiences.
  20. 20. 20Leverage fan connections to scale your marketing.Target messages, promotions, offers, etc. to promoters via private messaging to get the wordout. When you talk to fans about something they care about, they’ll turn around to tell theirfriends, who’ll tell their friends, and so on.
  21. 21. 21PricingBasic - FREE‣ App for Facebook (Rave tab only).‣ Basic raves page on Social Raves website (limited customization; edit only contact information, categories, and business features).‣ Basic dashboard (limited functionality: promoter network, page views, and reviews only).
  22. 22. 22PricingPremium - $300/year ($30/month)Everything in Basic plus:‣ Refer tab in Facebook app.‣ Customizable raves page on Social Raves website (i.e., photos, videos, custom URL, description, status updates, key words and tags).‣ Enhanced dashboard (full functionality: private messaging, offers/deals, Net Promoter Score analytics).
  23. 23. 23Special OfferIncluded in your Premium order at no extra charge:‣ Installation and set up of the app in your Facebook page.‣ Customization of Facebook landing page.‣ Customization of your raves page in Social Raves.‣ Email invitation to rave and refer your business: set up and blast to up to 100 addresses.
  24. 24. 24Ready to get going? Add the app:http://apps.facebook.com/socialraveshttp://on.fb.me/pdjejv
  25. 25. Contact Social RavesTelephone: (614) 467-0343Email: info@socialraves.comTwitter: @socialraves

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