The Social Raves MissionGive local businesses, service providers,and professionals the power to leveragesocial networks not only to get the wordout about their products and services, butmore importantly have it spread.
3ProblemWith recent changes in technology and thedramatic growth of social media, people areincreasingly sharing their experiences aboutnearly everything-- including those with localservice providers, businesses, and professionals. The challenge and opportunity for dentists: How to capture and channel patient opinions using social media into powerful word-of-mouth marketing.
4Solution 1 Recommend This Tab on Facebook Page 2 Search-engine Optimized Raves Page 3 Business Owner’s Dashboard
5 1 Recommend This Tab on Facebook PageSimple, easy, and convenient.Give satisﬁed patients a simple and highly convenient outlet to talk you up to friends.Adding the app is easy, takes little time or effort, and zero investment (yep, app is FREE).
6Ask satisﬁed and loyal patients to spread the word.Fans can recommend your practice to friends, family, and co-workersvia a rave form on the app.
7Ask satisﬁed and loyalpatients to spread the word.Fans can also make a direct referral onyour behalf to their list of contacts.
8 Get valuable exposure. When a patient raves about you or refers your practice, I highly their recommendation is “shouted out” to their network via the news feed, as well as appear on their wall. recommend my dentist Dr. Charles! Wall TipClose to half (45%) of the average Facebook user’s time is spent in the news feed (CMB Consumer Pulse).
9Make recommendations and referrals spread like wildﬁre.Friends who see the rave in their news feed who are patients, or know the practice, canclick on an embedded link and be taken to the Recommend This tab on your page.
10Engage patients in conversation and encourage participation.When someone raves about you, repost it and respond personally. View each raveas an opportunity to create fun, engaging conversations with clear calls to action.You can even use it to ask questions and reward responses.
11 Show transparency by handling any negative feedback appropriately. Engaging in genuine dialogue entails transparency. It’s a two-way conversation so it’s very important to be open, to listen, and then Jennifer rated this business a 7 (Passively Satisﬁed). respond candidly and honestly. Know Perfect Dental Care in Dublin, OH? Spread the word and help Dentist Ray Charles! Fans receive notiﬁcations about your comment so they can respond accordingly, resulting in genuine dialogue and authentic communication. TipRecommend This tab settings can be reset anytime by the page admin so you control what appearson the page. Speciﬁc comments or entire conversations can also be removed by request.
12Follow-up on referrals immediately.When a patient refers your practice, a virtual introduction is made between you and their friends.Hit “Reply to all” in the email, thank the person making the referral, and invite prospects to comein, schedule an appointment, or simply introduce yourself and the practice.
13Attract new clients by building and managing your social reputation.Patient recommendations are retained and appear on your page, driving higherconversions and generating more leads. 2,347
14 2 Search-engine Optimized Raves Page When you add the app to your page, your practice gets a raves page hosted for free on the Social Raves website that consumers ﬁnd when searching for the services you provide. TipThe raves page is fully customizable with photos, video, business description, features, searchable tags, etc.
15Achieve additional exposure for your practice.Every recommendation made by patients on your Facebook page is published automatically on yourraves page for the rest of the world to see. Tip74% of Internet users looking for local products and services start with search engines (The Kelsey Group).
16Distribute recommendations to100+ social networks.Fans have the option of sharing their “love” for yourpractice to friends across their other social networks.
173 Business Owner’s Dashboard The Social Raves dashboard gives you the ability to keep tabs on what’s happening in your raving fan or referral network, and provides access to analytics and tools to help you grow it.
18Get to know your promoter network.Use the dashboard to track who’s recommending your practice and the combined reach of these fansacross their networks (i.e., your “blast radius”).
19Build a deep understanding of why fans care.The dashboard offers a segmented view of feedback from patients. By understanding their rationale forratings, you can begin to address relevant and critical issues to improve future interactions andexperiences.
20Leverage fan connections to scale your marketing.Target messages, promotions, offers, etc. to promoters via private messaging to get the wordout and have it spread. When you talk to fans about something they care about, they’ll turnaround to tell their friends, who’ll tell their friends, and so on.
21PricingBasic - FREE‣ App for Facebook (Rave tab only).‣ Basic raves page on Social Raves website (limited customization; edit only contact information, categories, and business features).‣ Basic dashboard (limited functionality: promoter network, page views, and reviews only).
22PricingPremium - $300/year ($30/month)Everything in Basic plus:‣ Refer tab in Facebook app.‣ Customizable raves page on Social Raves website (i.e., photos, videos, custom URL, description, status updates, key words and tags).‣ Enhanced dashboard (full functionality: private messaging, offers/deals, Net Promoter Score analytics).
23Special OfferIncluded in your Premium order at no extra charge:‣ Installation and set up of the app in your Facebook page.‣ Customization of Facebook landing page.‣ Customization of your raves page in Social Raves.‣ Invitation to rave and refer your business: email set up and blast to up to 100 addresses.
24Ready to get going? Add the app:http://apps.facebook.com/socialraveshttp://on.fb.me/pdjejv
Contact Social RavesTelephone: (614) 467-0343Email: email@example.comTwitter: @socialraves