Pharmacy Social Media Crash Course: How to Create a Social Media Plan for Your Independent Pharmacy

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Why Before How: Creating a Social Media Strategy for Your Community Pharmacy

You're about to dive into the exciting world of social media, and before we roll up our sleeves, we will take a look at the sea change that's causing customers across the country to engage with businesses via social media, and WHY social media is more important for a local business than ever before. From this point, we can start to craft your pharmacy's social media strategy to align beautifully with your marketing needs.

The on-demand webinar, tutorials, templates, etc. for this presentation can be found at: http://www.pharmacyowners.com/training/social-media-crash-course/social-media-strategy-for-community-pharmacy/

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Pharmacy Social Media Crash Course: How to Create a Social Media Plan for Your Independent Pharmacy

  1. 1.
  2. 2. www.PharmacyOwners.com<br />
  3. 3. Mat Silverstein Chief Research and Development Officer•Pharmacy Development Services •Twitter: @matsilverstein<br />
  4. 4. www.ncpamarketing.com<br />
  5. 5. Industry Message Board<br />
  6. 6. www.MyDoseAlert.com<br />
  7. 7. Samantha TimmermannManager, Marketing and Social Media• Pharmacy Development Services •Twitter: @sjtimmermann<br />
  8. 8. Direct Mail Campaigns<br />
  9. 9. Social Media Strategies<br />
  10. 10. Pharmacy Customer Survey Campaigns<br />
  11. 11. www.pharmacyowners.com/shop-local<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16. Integrating Social Media<br />
  17. 17.
  18. 18.
  19. 19. Continuous Customer Engagement.<br />
  20. 20.
  21. 21.
  22. 22. Before we start, a little…<br />
  23. 23. Wednesdays @ 3pm ET<br />
  24. 24. • Replay Links• Homework• Tutorials<br />
  25. 25. Questions, Comments, Feedback<br />www.linkedin.com<br />
  26. 26.
  27. 27. SocialMedia Strategy: The What before the How<br />
  28. 28. Ref:Did You Know? http://vimeo.com/11551721<br />
  29. 29. was for College Students<br />
  30. 30. Ref:Did You Know? http://vimeo.com/11551721<br />
  31. 31. Ref:Did You Know? http://vimeo.com/11551721<br />
  32. 32. Ref:Did You Know? http://vimeo.com/11551721<br />
  33. 33. Ref:Did You Know? http://vimeo.com/11551721<br />
  34. 34. Over 60 Million Facebook Status Updates Happen Daily. <br />Ref:Did You Know? http://vimeo.com/11551721<br />
  35. 35.
  36. 36.
  37. 37.
  38. 38. Online and Offline. <br />
  39. 39. Marketing.<br />
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45.
  46. 46. Ref:Did You Know? http://vimeo.com/11551721<br />
  47. 47.
  48. 48. Eight Step Plan to <br />Kick-Starting Your Pharmacy’s Social Media Plan<br />
  49. 49. Who “Owns” Social Media?<br />
  50. 50.
  51. 51. Determine Your Goals and Objectives.<br />
  52. 52. Example Goals & Objectives<br />Do you want to…..<br />Increase referrals to your pharmacy?<br />Extend the pharmacy experience? <br />Inform your current customers about upcoming events in the pharmacy?<br />Become the health resource in the community?<br />
  53. 53. Research, Research, Research. <br />
  54. 54. Developing a list of preferred social media sites<br />
  55. 55.
  56. 56. Things To Research <br />Pharmacy Name<br />Competitors<br />Target Keywords<br />Diabetic Supplies + Breese, IL <br />BHRT + West Palm Beach, FL <br />
  57. 57. Create a Digital Rolodex of Contacts and Content.<br />
  58. 58. www.PharmacyOwners.com/Blog<br />
  59. 59. www.PharmacyTechonology.blogspot.com<br />
  60. 60. Other Similar Businesses<br />
  61. 61. What Does Your Pharmacy Story Look Like? <br />
  62. 62. Diabetes Education Class<br />
  63. 63. Re-Design Your Delivery Vehicle? <br />
  64. 64. Have a Company Milestone?<br />
  65. 65. Send a Monthly Newsletter?<br />
  66. 66. Start a Free Vitamin Program?<br />
  67. 67. Develop an Online Marketing Persona. <br />
  68. 68. Conversational. <br />
  69. 69. Pharmacy Activist.<br />
  70. 70. Local Enthusiasts. <br />
  71. 71. Who is Your Target Market?<br />
  72. 72. Who is Your Target Market?<br />Geriatric Patients? <br />Growing Families?<br />Diabetic Patients?<br />
  73. 73. Measurement and Success Metrics.<br />
  74. 74. If you can TRACK it, you can MEASURE it, if you can measure it, you can MANAGE it, and if you can manage it, you can IMPROVE it. <br />
  75. 75. Improve Brand Presence Across the Social Channels.<br />
  76. 76. Increase positive sentiment about your brand.<br />
  77. 77. Develop Relationships for Future Partnership Opportunities. <br />
  78. 78. Execution.<br />
  79. 79. Pharmacy Social Media Crash Course Replays, Homework, Tutorials, Networking<br />www.pharmacyowners.com/social-media<br />

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