Sales And Monetization For Bloggers Media Kit Editorial Calendar


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Sales & Monetization for Bloggers: The Media Kit - ideas on how to present your blog potential marketing/advertising partners. From the Evo Conference, June 2010.

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  • As Naomi will discuss, potential partners want to see metrics They also want to know demographics of your readers and who you are – beyond the “About” section of your site. You may or may not disclose everything about you in your About section – but it could be important for partners/media buyers to know the city that you live in, whether or not freelancers or others contribute to your content, or if you have another career/job.
  • Include a more comprehensive bio Media coverage of you or your site Speaking engagements, if you’ve done them (strive to do them – really!)
  • Tina Kelley Thank you for considering me for a product review/giveaway! There are only a few criteria I have regarding product reviews. All products must be family friendly. (Or marriage friendly) My reviews are honest, not negative. I will not return a product unless it is a value over $200 and at the companies expense. For products pertaining to kids, I like to do a giveaway along with the review. Reviews are done free of charge. In exchange for the opportunity to review your product I will promote it in the following ways: Frequent Twitter postings Upload of post on Facebook 125×125 ad space for 1 month free of charge If you also host a giveaway on my site, you will receive: Frequent Twitter postings promoting giveaway and product Posting of giveaway on multiple Giveaway Listing sites Upload of post on Facebook as well as posts promoting contest 125×125 ad space for 3 months free of charge All reviews are typically done within 2 weeks of receiving the product (unless it’s a book). But please know that I am a mom first. My kids and my family will take precedence over a review.
  • Kate Marsh Lord – Shopping Mama Great form to make it easy to contact you – and easy for potential partners to explain what they’re looking for
  • Apartment Therapy and Gawker examples of editorial – when they run what. Very useful for brands looking to determine how they fit in.
  • Gothamist and Gawker examples of how they integrate partners – site takeovers, sponsored posts
  • Sales And Monetization For Bloggers Media Kit Editorial Calendar

    1. 1. Sales & Monetization For Bloggers: The Package <ul><li>Stephanie Schwab </li></ul><ul><li> </li></ul><ul><li>@stephanies </li></ul><ul><li>@socialologist </li></ul>
    2. 2. Who are you?
    3. 3. No, who are you really?
    4. 4. Welcome PR people
    5. 5. Make it easy
    6. 6. How do they fit in?
    7. 7. Do you have examples of partnerships?
    8. 8. The bottom line <ul><li>Marketers and PR people don’t want to have to think, they just want great opportunities to create themselves in front of them </li></ul><ul><li>Do the work for them and put it into a nice tidy package </li></ul><ul><li>Give them everything they might ask for and then some – but without compromising yourself or oversharing with competitors </li></ul>
    9. 9. Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>