As Naomi will discuss, potential partners want to see metrics They also want to know demographics of your readers and who you are – beyond the “About” section of your site. You may or may not disclose everything about you in your About section – but it could be important for partners/media buyers to know the city that you live in, whether or not freelancers or others contribute to your content, or if you have another career/job.
Include a more comprehensive bio Media coverage of you or your site Speaking engagements, if you’ve done them (strive to do them – really!)
Tina Kelley Thank you for considering me for a product review/giveaway! There are only a few criteria I have regarding product reviews. All products must be family friendly. (Or marriage friendly) My reviews are honest, not negative. I will not return a product unless it is a value over $200 and at the companies expense. For products pertaining to kids, I like to do a giveaway along with the review. Reviews are done free of charge. In exchange for the opportunity to review your product I will promote it in the following ways: Frequent Twitter postings Upload of post on Facebook 125×125 ad space for 1 month free of charge If you also host a giveaway on my site, you will receive: Frequent Twitter postings promoting giveaway and product Posting of giveaway on multiple Giveaway Listing sites Upload of post on Facebook as well as posts promoting contest 125×125 ad space for 3 months free of charge All reviews are typically done within 2 weeks of receiving the product (unless it’s a book). But please know that I am a mom first. My kids and my family will take precedence over a review.
Kate Marsh Lord – Shopping Mama Great form to make it easy to contact you – and easy for potential partners to explain what they’re looking for
Apartment Therapy and Gawker examples of editorial – when they run what. Very useful for brands looking to determine how they fit in.
Gothamist and Gawker examples of how they integrate partners – site takeovers, sponsored posts
Sales And Monetization For Bloggers Media Kit Editorial Calendar
Sales & Monetization For Bloggers: The Package <ul><li>Stephanie Schwab </li></ul><ul><li>http://www.stephanieschwab.com </li></ul><ul><li>@stephanies </li></ul><ul><li>@socialologist </li></ul>
The bottom line <ul><li>Marketers and PR people don’t want to have to think, they just want great opportunities to create themselves in front of them </li></ul><ul><li>Do the work for them and put it into a nice tidy package </li></ul><ul><li>Give them everything they might ask for and then some – but without compromising yourself or oversharing with competitors </li></ul>