Twitte rhas grown to more than 8 million users in the U.S. and companies, non-profits and government organizations are increasingly joining Twitter to interact with their constituents online. The challenge lies in understanding how to best use Twitter to the benefit of an organization. Twitter can be a powerful tool for health marketers to create community and provide useful information to their supporters, advocates and other constituents. Twitter’s ability to connect people with similar interests can be harnessed for the greater social good if users adhere to a few key best practices.
After viewing this presentation, you will be able to describe: 1) What Twitter is, the basics of how it works, and why health communicators should be using it; 2) How to follow the three easy steps, Follow, Create Content and Engage to build community on Twitter; and 3) The do’s and don’t’s of participating in the Twitter community.