Top 50 Japanese Websites


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Ogilvy's Social Media team in Tokyo pulled together a list of some of Japan's top websites.

Published in: Technology, Business
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Top 50 Japanese Websites

  1. 1. 1 Ogilvy Public Relations Worldwide (Japan) • A Sample of 50 Top Japanese Websites Ogilvy Public Relations Worldwide (Japan)
  2. 2. 2 Digital Japan – Hyper Japan Of the Top 15 countries by Internet population, Japan is considered to be among the top three 3. (1) But where exactly is this entire hyper-activity taking place? What are the Japanese looking at, searching in and blogging on? Ogilvy Public Relations Worldwide (Japan) has compiled a list of some of the most widely used web sites in Japan. We have taken some editorial and qualitative judgment in compiling the list. There are certainly more highly accessed sites than the ones chosen; for example for obvious reasons we have omitted adult sites. We have focused on a sampling of portals, blogs and web destinations that matter most and resonate with a Japan audience. Our aim is to provide a sample listing to help better understand what Japan is viewing and where the conversations are taking place. The main source for the data is alexa, ( with editing done by Ogilvy Public Relations Worldwide (Japan). 1. countries/)
  3. 3. 3 A Sample of 50 Top Japanese Web Sites Yahoo! Japan goo Japan's representative portal site. As a search engine has almost twice the market share of its No. 2 competitor, Google. A large portal site operated affiliated with NTT. Strong on new technology development. MSN Japan @Nifty One facet of a large portal site. Fourth overall in market share as a search engine. A powerful ISP operated as a subsidiary of Fujitsu. Widely known these days as the operator of the cocolog blog service. BIGLOBE OCN An NEC-affiliated portal site. Third overall in market share as a search engine. Accessed by many users because it is set as the default home page for browsers on NEC-brand PCs. An ISP operated by large communications company NTT.
  4. 4. 4 Mixi Japan’s largest SNS site. SNS site with Japan's second largest user base. Widely known among music lovers. GREE Ameblo SNS site with particular advantages for access via cell phone. Company operates the largest blog service. Features many blogs started by celebrity entertainers. FC2 Blog Yahoo! Blog The only independent player among the large blog services. Said to have loose rules and to allow much freedom. A blog service that attracts many novice users.
  5. 5. 5 livedoor Blog Cocolog A blog service considered to have relatively high-level functionality. Affiliated with portal site Livedoor. A blog service operated by Nifty. Google YouTube Search engine second only to Yahoo. Widely known movie sharing site. In recent years Japan's Liberal Democratic Party and other groups have established publicly accessible channels. Nikoniko-douga Watch Me TV A movie sharing site with more core-level users. Formerly had much illegal content; more recently has featured many independent creations (user-produced music and movies). A movie sharing site operated by Fuji Television. Features many tie-in events with Fuji Television, but does not boast the same market share as YouTube and Nikoniko-douga.
  6. 6. 6 GYAO An on-demand streaming movie site rolled out by USEN, a cable broadcasting concern. A streaming movie site that grew out of adult- entertainment content distribution. These days also features other content such as live concert films from popular rock bands. Photozou 2channel A photo-sharing SNS. Has made its API publicly available, allowing users to develop mashups with external programs. Japan's largest anonymous bulletin-board collection. Has a reputation for negativity in the eyes of many Japanese. hatena Buzzurl Operates a number of unique services. Among the most famous are “Hatena Diary” for blogging and “Hatena Bookmarks” for social bookmarking. The employees, including the company president, have strong personalities, and many are known as individuals in their own right. A large social bookmarking site that originated in Japan.
  7. 7. 7 livedoor clip OKWave A social bookmarking site operated by large portal Livedoor. A Q&A site of the largest scale that originated in Japan. Kotaete-Net All About Japan A personal computer Q&A site operated by Microsoft. A site formerly affiliated with Recruit. Uses "guides" to educate users in a number of different areas. Yomiuri On-Line A news site operated by large newspaper company Asahi Shimbun. A news site operated by large newspaper company Yomiuri Shimbun.
  8. 8. 8 NIKKEI NET Iza! A news site operated by large newspaper company Nihon Keizai Shimbun. A news site operated by large newspaper company Sankei Shimbun. Places heavy emphasis on interactive content and achieves a more unique flavor than other newspaper sites through measures such as allowing reporters to maintain their own blogs rather than simply posting news items. Bob And Andy is Japan's largest word-of-mouth gourmet site A recipe site operated by the company that publishes the lifestyle magazine "Pad." Cookpad @cosme The largest recipe site. Word-of-mouth cosmetics site. Widely known as a successful CGM site.
  9. 9. 9 Wikipedia Oricon style An online dictionary with extremely broad name-recognition. An entertainment portal site operated by Oricon, a well-known music information service company. sportsnavi golfdigest A sports information site under the aegis of yahoo. A golf information site linked with the magazine of the same name. Also allows users to make reservations at golf courses. Ranking Japan Environmental goo An entertainment site in which various kinds of information are presented in a ranking format. A site specializing on the environment under the aegis of large portal site goo. Features event information and columns on environmental topics.
  10. 10. 10 A movie information site. Users may post feedback on movies in addition to reading movie-related news. A site for comparing price data. Includes features for users to exchange information and opinions about merchandise. weathernews A general-purpose EC site with many usage points A weather information site operated by the world’s largest civilian climate-data company Minna no Kabushiki (Everybody’s Stock Market) Mahou no iLand (The Magic iLand) A community site for stock information. A mobile community.
  11. 11. 11 4 travel Oishasan-gaido (Guide To Doctors) A portal site on which users can do things like submit travel information or make hotel arrangements. A site on which users may select doctors based on factors such as geographical location and the details of a particular medical condition Vector Mado No Mori Windows Forest A site that conducts logistical operations, beginning with software, for digital content A site on which an editorial team carefully selects, evaluates, and introduces to the user online software for Windows. Zenryaku Profiles About Me A profile-creation site popular among younger users. A profile-creation site operated by Nifty. Also provides SNS-type features.
  12. 12. 12 Ogilvy Public Relations Worldwide (Japan)