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Time to Trade Up to A Social Business Strategy

by on Dec 12, 2012

  • 8,137 views

by John Bell, Global Managing Director, Social@Ogilvy. ...

by John Bell, Global Managing Director, Social@Ogilvy.

The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).

In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.

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