Audio Options: <br />Listen to the presentation using your computer speakers or dial in on the phone using the numbers pro...
Social Media Belts<br />Social Media Black Belt<br />Social Media White Belt<br />Social Media Red Belt<br />Understand<br...
iPad for Business<br />A White Belt Training<br />Social Media White Belt<br />Understand<br />
Speakers<br />John Stauffer | @John Stauffer<br />Regional Director, Hong Kong<br />Ogilvy 360°Digital Influence<br />Thom...
Twitter Hashtag<br />#iPad4biz<br />
QUESTION PANE<br />What city are you joining us from?<br />
The iPad landscape<br />
More than 17 million iPad/iPad2 units sold worldwide<br />Source: apple.com, mactech.com, http://itnsltwn.deviantart.com/<...
One-sixth of Apple units are sold in the Asia-Pacific<br />Source: insidemobileapps.com, http://itnsltwn.deviantart.com/<b...
In U.S., 500,000 iPad2’s sold on the first day, 70% to new users<br />Source: ipadforums.net, Reuters<br />
On May 6th, iPad2 went on sale in China, home to Apple’s highest-grossing stores…<br />Source: International Business Time...
…a brawl ensued<br />Source: International Business Times<br />
Market Growth of Tablets<br />242.3 Million<br />sold in 2015<br />Sydney<br />19.7 Million sold in 2010<br />Source: isup...
87% of iPad owners use it every day<br />39%<br />35%<br />Source: btrax<br />
iPad Statistics<br />90<br />15<br />59<br />iPad already available in 59 countries<br />15MM units sold in 2010<br />90% ...
50<br />50% of Fortune 100 using iPad commercially<br />iPad in the Enterprise<br />80<br />80% of Fortune 500 deploying o...
10 bn<br />App Economy<br />Available Apps<br />Thousand<br />Downloads (Billion)<br />Quarters after launch<br />Source: ...
Nearly half of mobile traffic occurs on iPad<br />Source: Forrester, February 2011<br />
Mobile share of web use on the rise<br />Visits to Business Insider From Mobile Devices<br />(Share Of Mobile Visits Per D...
iPad users’ perception of mobile advertising<br /><ul><li> More receptive to ads than other device users
 Enjoys interactive ads
 Looks more at ads with video
 Appreciates innovative advertising methods
 More likely to make a purchase after viewing an ad</li></ul>Source: The Nielsen Company<br />
Brand websites that break on the iPad<br />Source: btrax<br />
QUICK POLL<br />Do you own an iPad?<br />
Who is using the iPad?<br />
Businesses incorporate the iPad in various ways<br />Entertainment<br />Utility<br />Information<br />Incorporate games, v...
Cathay Pacific Travel Resources<br />CX Mobile makes travelling easier by letting users handle many travel necessities at ...
 Check flight status
 Booking a flight
 Manage your booking
 Get flight schedules
 Access City Guides to over 70 destinations worldwide </li></ul>Utility<br />Source: itunes.apple.com<br />
Starbucks Coffee-maker<br />Features include:<br /><ul><li> Store Locator
 Drink Builder: Create and share your perfect Starbucks ® beverages
 Food Menu with nutritional info and ingredients
 Coffee Menu
 Job Finder
myStarbucks: Save all of your favorites for quick recall and sharing.</li></ul>Utility<br />Source: itunes.apple.com<br />
Gilt on the Go<br />Gilt on the Go allows users to shop top fashion and luxury labels at prices up to 70% off retail from ...
Disney Interactivity<br />Features include: <br /><ul><li> Play & download games.
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The Executive's Guide to iPad for Business

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In this presentation, Ogilvy's Thomas Crampton and John Stauffer discuss how to use the iPad for business.

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  • Please edit words
  • Need more points:Introduction of Web 2.0
  • Photo source: http://www.flickr.com/photos/neodelphi/2045989901/sizes/z/in/photostream/
  • News sources: http://www.apple.com/pr/library/2011/03/02ipad.html, http://www.mactech.com/2011/04/06/ipad-2-sales-way-ahead-sales-original-apple-tabletPic source: http://itnsltwn.deviantart.com/art/iPad-World-Blueprint-204170130
  • Source: http://www.insidemobileapps.com/2011/01/18/apple-revenue/
  • News source: http://www.ipadforums.net/user-news-submissions/21292-ipad-2-sold-out-faster-than-original-ipad-70-new-users.htmlPic source: http://www.ibtimes.com/articles/127212/20110327/ipad-2-apple.htm
  • http://hken.ibtimes.com/articles/142596/20110509/scalper-blamed-for-brawl-in-beijing-as-ipad-2-hits-chinese-market.htm
  • http://hken.ibtimes.com/articles/142596/20110509/scalper-blamed-for-brawl-in-beijing-as-ipad-2-hits-chinese-market.htm
  • http://www.isuppli.com/display-materials-and-systems/news/pages/global-tablet-shipments-to-rise-by-factor-of-12-by-2015.aspx
  • Source: http://blog.btrax.com/en/2011/05/04/10-big-brand-websites-that-break-on-the-ipad/Use of desktop computers is down for 35%iPad owners since they bought the deviceUse of laptops is down 39% since they bought an iPad87% of owners are using it every day of the week
  • Sources: 90 - http://www.quickpwn.com/2011/03/steve-jobs-presents-some-statistics-of-ipad-and-iphone.html15 - http://content.yudu.com/A1r0id/iPadTrendsFeb2011/resources/index.htm?referrerUrl=http%3A%2F%2Fwww.yudu.com%2Fblog%2F2011%2F02%2F18%2Fapple-ipad-trends-statistics-2%2F59 - http://www.tabletmonsters.com/news/4-7-million-ipads-sold-q1-2011Pics:59 - http://www.maclife.com/article/news/apple_announces_international_ipad_availability90 - http://phandroid.com/2011/03/08/which-android-tablet-is-right-for-you-affordable-alternatives/
  • http://www.zdnet.com/blog/sybase/apple-throws-out-more-stats-on-enterprise-uptake-of-iphone-ipad/329http://www.zdnet.com/photos/photos-useful-apps-for-apple-ipad/431895?seq=16&amp;tag=photo-frame;get-photo-rotowww.dashboardinsight.com
  • https://www.mylookout.com/appgenome
  • Source: http://blog.btrax.com/en/2011/05/04/10-big-brand-websites-that-break-on-the-ipad/Many brands have been caught off guard by the meteoric rise of the tablet’s popularity since Apple released the iPad. This has serious implications for e-commerce sites, many of which are optimized only for desktop and laptop viewing. A clear indicator of that is how badly websites of major brands break when viewed on tablets and other mobile devices.
  • http://www.autoblog.com/2010/05/29/apple-ipad-to-be-used-as-sales-tool-at-mercedes-benz-dealers/Creative Commons (iFUN.de) http://www.flickr.com/photos/ifun/4581712244/sizes/z/in/photostream/
  • Source: http://itunes.apple.com/us/app/concierge-insider-guides/id403370724?mt=8
  • The Executive's Guide to iPad for Business

    1. 1. Audio Options: <br />Listen to the presentation using your computer speakers or dial in on the phone using the numbers provided in the confirmation e-mail.<br />
    2. 2. Social Media Belts<br />Social Media Black Belt<br />Social Media White Belt<br />Social Media Red Belt<br />Understand<br />Lead<br />Participate<br />
    3. 3. iPad for Business<br />A White Belt Training<br />Social Media White Belt<br />Understand<br />
    4. 4. Speakers<br />John Stauffer | @John Stauffer<br />Regional Director, Hong Kong<br />Ogilvy 360°Digital Influence<br />ThomasCrampton.com | @ThomasCrampton<br />Asia-Pacific Director <br />Ogilvy 360°Digital Influence<br />
    5. 5. Twitter Hashtag<br />#iPad4biz<br />
    6. 6. QUESTION PANE<br />What city are you joining us from?<br />
    7. 7. The iPad landscape<br />
    8. 8. More than 17 million iPad/iPad2 units sold worldwide<br />Source: apple.com, mactech.com, http://itnsltwn.deviantart.com/<br />
    9. 9. One-sixth of Apple units are sold in the Asia-Pacific<br />Source: insidemobileapps.com, http://itnsltwn.deviantart.com/<br />
    10. 10. In U.S., 500,000 iPad2’s sold on the first day, 70% to new users<br />Source: ipadforums.net, Reuters<br />
    11. 11. On May 6th, iPad2 went on sale in China, home to Apple’s highest-grossing stores…<br />Source: International Business Times<br />
    12. 12. …a brawl ensued<br />Source: International Business Times<br />
    13. 13. Market Growth of Tablets<br />242.3 Million<br />sold in 2015<br />Sydney<br />19.7 Million sold in 2010<br />Source: isuppli.com, itp.net<br />
    14. 14. 87% of iPad owners use it every day<br />39%<br />35%<br />Source: btrax<br />
    15. 15. iPad Statistics<br />90<br />15<br />59<br />iPad already available in 59 countries<br />15MM units sold in 2010<br />90% tablet market share<br />Source: quickpwn.com, yudu.com, tabletmonsters.com, maclife.com, phandroid.com<br />
    16. 16. 50<br />50% of Fortune 100 using iPad commercially<br />iPad in the Enterprise<br />80<br />80% of Fortune 500 deploying or piloting iPad<br />Source: zdnet.com, dashboardinsight.com<br />
    17. 17. 10 bn<br />App Economy<br />Available Apps<br />Thousand<br />Downloads (Billion)<br />Quarters after launch<br />Source: “Top Mobile Internet Trends”, February 2011 – Murphy & Meeker, mylookout.com<br />
    18. 18. Nearly half of mobile traffic occurs on iPad<br />Source: Forrester, February 2011<br />
    19. 19. Mobile share of web use on the rise<br />Visits to Business Insider From Mobile Devices<br />(Share Of Mobile Visits Per Device)<br />iPhone<br />Android<br />iPad<br />Mobile Share of Total Visits<br />iPod<br />Blackberry<br />Source: Business Insider, May 2011<br />
    20. 20. iPad users’ perception of mobile advertising<br /><ul><li> More receptive to ads than other device users
    21. 21. Enjoys interactive ads
    22. 22. Looks more at ads with video
    23. 23. Appreciates innovative advertising methods
    24. 24. More likely to make a purchase after viewing an ad</li></ul>Source: The Nielsen Company<br />
    25. 25. Brand websites that break on the iPad<br />Source: btrax<br />
    26. 26. QUICK POLL<br />Do you own an iPad?<br />
    27. 27. Who is using the iPad?<br />
    28. 28. Businesses incorporate the iPad in various ways<br />Entertainment<br />Utility<br />Information<br />Incorporate games, videos, and other entertaining features based around products <br />Call customers to act in a way that is in line with business objectives<br />Offer additional knowledge about products or related services <br />
    29. 29. Cathay Pacific Travel Resources<br />CX Mobile makes travelling easier by letting users handle many travel necessities at any time and from anywhere in the world, including:<br /><ul><li> Check in
    30. 30. Check flight status
    31. 31. Booking a flight
    32. 32. Manage your booking
    33. 33. Get flight schedules
    34. 34. Access City Guides to over 70 destinations worldwide </li></ul>Utility<br />Source: itunes.apple.com<br />
    35. 35. Starbucks Coffee-maker<br />Features include:<br /><ul><li> Store Locator
    36. 36. Drink Builder: Create and share your perfect Starbucks ® beverages
    37. 37. Food Menu with nutritional info and ingredients
    38. 38. Coffee Menu
    39. 39. Job Finder
    40. 40. myStarbucks: Save all of your favorites for quick recall and sharing.</li></ul>Utility<br />Source: itunes.apple.com<br />
    41. 41. Gilt on the Go<br />Gilt on the Go allows users to shop top fashion and luxury labels at prices up to 70% off retail from anywhere in the world. <br />7% of the company’s weekend sales come from the Gilt on the Go app via various mobile devices.<br />Utility<br />Source: itunes.apple.com, fashionista.com<br />
    42. 42. Disney Interactivity<br />Features include: <br /><ul><li> Play & download games.
    43. 43. Listen to Radio Disney.
    44. 44. Interact with Disney characters.
    45. 45. Create personalized greetings from characters.
    46. 46. Watch new, favorite and original videos.
    47. 47. Get the latest Disney news and updates about movies, TV shows, events and more
    48. 48. Movie showtimes, locations and tickets</li></ul>Entertainment<br />Source: itunes.apple.com<br />
    49. 49. Burberry Retail Theatre<br /> During their 2011 spring/summer show, 25 Burberry boutiques around the globe streamed the runway show live for customers on social media. <br />iPadswith a special Burberry app were distributed among the public, allowing the public to order and buy the items on show straight away. <br />Entertainment<br />Source: Ogilvy<br />
    50. 50. MARTHA Digital Magazine<br />The digital edition of MARTHA STEWART LIVING is an interactive app-based magazine available for USD $3.99 each month.<br />Features include:<br /><ul><li> How-to videos
    51. 51. Behind the scenes tours
    52. 52. Slideshows
    53. 53. Easy-to-share recipes.</li></ul>Entertainment<br />Source: itunes.apple.com<br />
    54. 54. Mercedes-Benz Advantage<br />Mercedes-Benz Advantage is an app made for the automaker's sales force. The app provides quick access to the latest deals and a quicker turnaround time for customer credit application processes.<br />The program streamlines the closing of the deal by eliminating the potentially deal-killing walk away. <br />Information<br />Flickr user iFun.de<br />Source: autoblog.com<br />
    55. 55. InterContinental Concierge<br />With the free InterContinental® Concierge Insider Guides iPad App, users tap into the knowledge and experiences of the InterContinental Concierges.<br />Features include: <br /><ul><li> Local concierge recommendations for over 120 destinations
    56. 56. Video tours
    57. 57. An interactive map of recommended shops, restaurants and local attractions</li></ul>Information<br />Source: itunes.apple.com<br />
    58. 58. Ford Fiesta Brochure<br />The Ford Fiesta brochure app is a friendly, easy-to-use presentation that takes you on a complete tour of Fiesta in a simple magazine format.<br />Features include:<br /><ul><li> 360-degree views of exterior & interior
    59. 59. Details of 15 class-exclusive features
    60. 60. Informative videos
    61. 61. View all of Fiesta's exterior colors
    62. 62. Dealer locator current dealer inventory
    63. 63. Price quote request</li></ul>Information<br />Source: itunes.apple.com<br />
    64. 64. Strategic Approach to <br />Content Creation for the Tablet<br />Measure<br />Measure<br />Strategy<br />Measure<br />Create<br />Publish<br />
    65. 65. Strategic Approach to <br />Content Creation for the Tablet<br />Measure<br />Measure<br />Strategy<br />Measure<br />Create<br />Publish<br />Discover<br />What are our goals?<br />Who will we reach?<br />What are our resources?<br />Plan<br />Where will people interact with content?<br />Define content types.<br />Develop strategy.<br />Refine messaging in content.<br />Modify channels of distribution.<br />
    66. 66. Strategic Approach to <br />Content Creation for the Tablet<br />Measure<br />Measure<br />Strategy<br />Measure<br />Create<br />Publish<br />Discover<br />Story<br />What are our goals?<br />Who will we reach?<br />What are our resources?<br />Define message and tone.<br />What problem are you trying to solve?<br />Plan<br />Content<br />Where will people interact with content?<br />Define content types.<br />Develop strategy.<br />Owned content.<br />Event triggered.<br />Consumer generated. <br />
    67. 67. Strategic Approach to <br />Content Creation for the Tablet<br />Measure<br />Measure<br />Strategy<br />Measure<br />Create<br />Publish<br />Discover<br />Story<br />Curate<br />What are our goals?<br />Who will we reach?<br />What are our resources?<br />Define message and tone.<br />What problem are you trying to solve?<br />Determine sources.<br />Aggregate content.<br />Apply keywords. <br />Plan<br />Content<br />Distribute<br />Where will people interact with content?<br />Define content types.<br />Develop strategy.<br />Owned content.<br />Event triggered.<br />Consumer generated. <br />Content seeding with <br />online destinations: <br />social channels, etc.<br />
    68. 68. Strategic Approach to <br />Content Creation for the Tablet<br />Measure<br />Measure<br />Strategy<br />Measure<br />Create<br />Publish<br />Discover<br />Story<br />Evaluate<br />Curate<br />What are our goals?<br />Who will we reach?<br />What are our resources?<br />Define message and tone.<br />What problem are you trying to solve?<br />Content performance meet goals?<br />Which channels are best?<br />Which most valuable? <br />Determine sources.<br />Aggregate content.<br />Apply keywords. <br />Plan<br />Content<br />Distribute<br />Optimize<br />Where will people interact with content?<br />Define content types.<br />Develop strategy.<br />Owned content.<br />Event triggered.<br />Consumer generated. <br />Content seeding with <br />online destinations: <br />social channels, etc.<br />Refine messaging in content.<br />Modify channels of distribution.<br />
    69. 69. Resources:<br />
    70. 70. Additional Resources <br />Getting started:<br />http://www.apple.com/ipad/business/<br />Staying smart:<br />https://discussions.apple.com/community/ipad?categoryID=267<br />http://www.asiadigitalmap.com/<br />http://www.zipadblog.com/<br />http://www.tipb.com/<br />Slideshare presentations:<br />http://www.slideshare.net/emakina/ipadvertising?from=ss_embed<br />http://www.slideshare.net/yudu/the-apple-ipad-trends-and-statistics<br />
    71. 71. ?<br />Any Questions?<br />
    72. 72. Ogilvy is the most awarded social media agency in APAC<br />Click Awards<br /><ul><li>2010: Integrated Marketing</li></ul>WPPed Cream Awards<br /><ul><li>2010: Best Consumer Marketing</li></ul>ITSMA Marketing Excellence Awards<br /><ul><li>2010: Most Effective Public Relations (Diamond)</li></ul>IBM Global Best Practice Awards<br /><ul><li>2010: Best CFO Case Study (Silver)
    73. 73. 2010: Best Impact in Regional Activity Using Social Media (Bronze)
    74. 74. 2010: Values Award</li></ul>Microsoft Marketing Awards<br /><ul><li>2010: Social Media Marketing in Asia Pacific</li></ul>Atticus Awards<br /><ul><li>2010 Best Digital Influence Essay</li></ul>The Holmes Report Awards<br /><ul><li>2011: APAC Digital Consultancy of the Year</li></ul>IPA Effectiveness Awards<br /><ul><li>2010: Bronze award for “How Branding Generated Sales, Even in a Recession”</li></ul>Asia Pacific PR Awards<br /><ul><li>2010: Best Use of Digital x 3
    75. 75. 2009: Best Use of Digital</li></ul>Asia Marketing Effectiveness Awards<br /><ul><li>2010: Most Effective Public Relations</li></ul>Ogilvy Professional Achievement Awards<br /><ul><li>2010: Best in Digital Influence (Taiwan)
    76. 76. 2010: Best Specialized Marketing (Shanghai)
    77. 77. 2010: Best submission for 30th anniversary competition (Hong Kong)</li></ul>CONTACT:<br />John Stauffer<br />Regional Strategy Director | 360° Digital Influence<br />Ogilvy Hong Kong<br />p +852 9661 0998<br />ejohn.stauffer<br />t @johnstauffer<br />Thomas Crampton<br />Asia-Pacific Director | 360° Digital Influence<br />Ogilvy Hong Kong<br />p +852 6397 1662, <br />e thomas.crampton@ogilvy.com<br />t @thomascrampton<br />
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