SlideShare a Scribd company logo
1 of 42
Download to read offline
Audio Options: ,[object Object],Listen to the presentation using your computer speakers or dial in on the phone using the numbers provided in the confirmation e-mail.,[object Object]
Social Media Belts,[object Object],Social Media Black Belt,[object Object],Social Media White Belt,[object Object],Social Media Red Belt,[object Object],Understand,[object Object],Lead,[object Object],Participate,[object Object]
iPad for Business,[object Object],A White Belt Training,[object Object],Social Media White Belt,[object Object],Understand,[object Object]
Speakers,[object Object],John Stauffer | @John Stauffer,[object Object],Regional Director, Hong Kong,[object Object],Ogilvy 360°Digital Influence,[object Object],ThomasCrampton.com | @ThomasCrampton,[object Object],Asia-Pacific Director ,[object Object],Ogilvy 360°Digital Influence,[object Object]
Twitter Hashtag,[object Object],#iPad4biz,[object Object]
QUESTION PANE,[object Object],What city are you joining us from?,[object Object]
The iPad landscape,[object Object]
More than 17 million iPad/iPad2 units sold worldwide,[object Object],Source: apple.com, mactech.com, http://itnsltwn.deviantart.com/,[object Object]
One-sixth of Apple units are sold in the Asia-Pacific,[object Object],Source: insidemobileapps.com, http://itnsltwn.deviantart.com/,[object Object]
In U.S., 500,000 iPad2’s sold on the first day, 70% to new users,[object Object],Source: ipadforums.net, Reuters,[object Object]
On May 6th, iPad2 went on sale in China, home to Apple’s highest-grossing stores…,[object Object],Source: International Business Times,[object Object]
…a brawl ensued,[object Object],Source: International Business Times,[object Object]
Market Growth of Tablets,[object Object],242.3 Million,[object Object],sold in 2015,[object Object],Sydney,[object Object],19.7 Million sold in 2010,[object Object],Source: isuppli.com, itp.net,[object Object]
87% of iPad owners use it every day,[object Object],39%,[object Object],35%,[object Object],Source: btrax,[object Object]
iPad Statistics,[object Object],90,[object Object],15,[object Object],59,[object Object],iPad already available in 59 countries,[object Object],15MM units sold in 2010,[object Object],90% tablet market share,[object Object],Source: quickpwn.com, yudu.com, tabletmonsters.com, maclife.com, phandroid.com,[object Object]
50,[object Object],50% of Fortune 100 using iPad commercially,[object Object],iPad in the Enterprise,[object Object],80,[object Object],80% of Fortune 500 deploying or piloting iPad,[object Object],Source: zdnet.com, dashboardinsight.com,[object Object]
10 bn,[object Object],App Economy,[object Object],Available Apps,[object Object],Thousand,[object Object],Downloads (Billion),[object Object],Quarters after launch,[object Object],Source: “Top Mobile Internet Trends”, February 2011 – Murphy & Meeker, mylookout.com,[object Object]
Nearly half of mobile traffic occurs on iPad,[object Object],Source: Forrester, February 2011,[object Object]
Mobile share of web use on the rise,[object Object],Visits to Business Insider From Mobile Devices,[object Object],(Share Of Mobile Visits Per Device),[object Object],iPhone,[object Object],Android,[object Object],iPad,[object Object],Mobile Share of Total Visits,[object Object],iPod,[object Object],Blackberry,[object Object],Source: Business Insider, May 2011,[object Object]
iPad users’ perception of mobile advertising,[object Object],[object Object]
 Enjoys interactive ads
 Looks more at ads with video
 Appreciates innovative advertising methods
 More likely to make a purchase after viewing an adSource: The Nielsen Company,[object Object]
Brand websites that break on the iPad,[object Object],Source: btrax,[object Object]
QUICK POLL,[object Object],Do you own an iPad?,[object Object]
Who is using the iPad?,[object Object]
Businesses incorporate the iPad in various ways,[object Object],Entertainment,[object Object],Utility,[object Object],Information,[object Object],Incorporate games, videos, and other entertaining features based around products ,[object Object],Call customers to act in a way that is in line with business objectives,[object Object],Offer additional knowledge about products or related services ,[object Object]
Cathay Pacific Travel Resources,[object Object],CX Mobile makes travelling easier by letting users handle many travel necessities at any time and from anywhere in the world, including:,[object Object],[object Object]
 Check flight status
 Booking a flight
 Manage your booking
 Get flight schedules
 Access City Guides to over 70 destinations worldwide Utility,[object Object],Source: itunes.apple.com,[object Object]
Starbucks Coffee-maker,[object Object],Features include:,[object Object],[object Object]
 Drink Builder: Create and share your perfect Starbucks ® beverages
 Food Menu with nutritional info and ingredients
 Coffee Menu
 Job Finder
myStarbucks: Save all of your favorites for quick recall and sharing.Utility,[object Object],Source: itunes.apple.com,[object Object]
Gilt on the Go,[object Object],Gilt on the Go allows users to shop top fashion and luxury labels at prices up to 70% off retail from anywhere in the world.  ,[object Object],7% of the company’s weekend sales come from the Gilt on the Go app via various mobile devices.,[object Object],Utility,[object Object],Source: itunes.apple.com, fashionista.com,[object Object]
Disney Interactivity,[object Object],Features include: ,[object Object],[object Object]

More Related Content

More from Ogilvy Consulting

Nudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of ReinventionNudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
 
What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
 
What's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolationWhat's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
 
What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
 
What's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceWhat's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
 
What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
 
What's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businessesWhat's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
 
What's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the ReboundWhat's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
 
What's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businessesWhat's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
 
What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19Ogilvy Consulting
 
What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
 
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
 
What's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content BusinessWhat's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020Ogilvy Consulting
 
What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 Ogilvy Consulting
 
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
 
What's Next: Food Hacktivist
What's Next: Food HacktivistWhat's Next: Food Hacktivist
What's Next: Food HacktivistOgilvy Consulting
 
What's Next: Programmatic Marketing
What's Next: Programmatic MarketingWhat's Next: Programmatic Marketing
What's Next: Programmatic MarketingOgilvy Consulting
 
What's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is RealWhat's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is RealOgilvy Consulting
 

More from Ogilvy Consulting (20)

Influencing our New Reality
Influencing our New RealityInfluencing our New Reality
Influencing our New Reality
 
Nudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of ReinventionNudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of Reinvention
 
What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...
 
What's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolationWhat's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolation
 
What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...
 
What's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceWhat's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplace
 
What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...
 
What's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businessesWhat's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businesses
 
What's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the ReboundWhat's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the Rebound
 
What's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businessesWhat's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businesses
 
What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19
 
What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry
 
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly social
 
What's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content BusinessWhat's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content Business
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020
 
What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020
 
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
 
What's Next: Food Hacktivist
What's Next: Food HacktivistWhat's Next: Food Hacktivist
What's Next: Food Hacktivist
 
What's Next: Programmatic Marketing
What's Next: Programmatic MarketingWhat's Next: Programmatic Marketing
What's Next: Programmatic Marketing
 
What's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is RealWhat's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is Real
 

Recently uploaded

Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesLPI ONG
 
Mist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in EgyptMist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in Egyptopstechsanjanasingh
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandakashm530190
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loansujat8807
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..ranjithapriya2
 
Flying towards a sustainable future: the transformation of air transport
Flying towards a sustainable future: the transformation of air transportFlying towards a sustainable future: the transformation of air transport
Flying towards a sustainable future: the transformation of air transportAndrea Mennillo
 
Direct Selling Future: Building a Thriving Industry in the Years to Come
Direct Selling Future: Building a Thriving Industry in the Years to ComeDirect Selling Future: Building a Thriving Industry in the Years to Come
Direct Selling Future: Building a Thriving Industry in the Years to ComeInfinite Open Source Solutions LLP
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography inalexademileighpacal
 
March 2024 - International Women's Day 8 March
March 2024 - International Women's Day 8 MarchMarch 2024 - International Women's Day 8 March
March 2024 - International Women's Day 8 MarchNZSG
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabiaopstechsanjanasingh
 
Pitch Deck Teardown: Astek Diagnostics's $2m Seed deck
Pitch Deck Teardown: Astek Diagnostics's $2m Seed deckPitch Deck Teardown: Astek Diagnostics's $2m Seed deck
Pitch Deck Teardown: Astek Diagnostics's $2m Seed deckHajeJanKamps
 
How to Make Money Online in 2024. The best Tips..pdf
How to Make Money Online in 2024. The best Tips..pdfHow to Make Money Online in 2024. The best Tips..pdf
How to Make Money Online in 2024. The best Tips..pdfmachugumichael
 
LuisPereira_A1.pdf1234512345123451234512
LuisPereira_A1.pdf1234512345123451234512LuisPereira_A1.pdf1234512345123451234512
LuisPereira_A1.pdf1234512345123451234512LR1709MUSIC
 
Aagami Corporate Presentation March 2024
Aagami Corporate Presentation March 2024Aagami Corporate Presentation March 2024
Aagami Corporate Presentation March 2024Aagami, Inc.
 
Building a Robust and Inclusive Learning Ecosystem
Building a Robust and Inclusive Learning EcosystemBuilding a Robust and Inclusive Learning Ecosystem
Building a Robust and Inclusive Learning EcosystemCynthia Clay
 
Devarsh Vakil - Hurun India 500 Analysi s- SM Post - March 2024.pdf
Devarsh Vakil - Hurun India 500 Analysi s- SM Post - March 2024.pdfDevarsh Vakil - Hurun India 500 Analysi s- SM Post - March 2024.pdf
Devarsh Vakil - Hurun India 500 Analysi s- SM Post - March 2024.pdfDevarsh Vakil
 
Developing Organization's Vision, Mission and Values
Developing Organization's Vision, Mission and ValuesDeveloping Organization's Vision, Mission and Values
Developing Organization's Vision, Mission and ValuesSeta Wicaksana
 
Conducting a NIST Cybersecurity Framework (CSF) Assessment
Conducting a NIST Cybersecurity Framework (CSF) AssessmentConducting a NIST Cybersecurity Framework (CSF) Assessment
Conducting a NIST Cybersecurity Framework (CSF) AssessmentNicholas Davis
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfjavenxxx01
 

Recently uploaded (20)

Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de Operaciones
 
Mist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in EgyptMist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in Egypt
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brand
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loan
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..
 
Flying towards a sustainable future: the transformation of air transport
Flying towards a sustainable future: the transformation of air transportFlying towards a sustainable future: the transformation of air transport
Flying towards a sustainable future: the transformation of air transport
 
Direct Selling Future: Building a Thriving Industry in the Years to Come
Direct Selling Future: Building a Thriving Industry in the Years to ComeDirect Selling Future: Building a Thriving Industry in the Years to Come
Direct Selling Future: Building a Thriving Industry in the Years to Come
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography in
 
Corporate-ESD-Funds-Handbook-Vol-4 (1).pdf
Corporate-ESD-Funds-Handbook-Vol-4 (1).pdfCorporate-ESD-Funds-Handbook-Vol-4 (1).pdf
Corporate-ESD-Funds-Handbook-Vol-4 (1).pdf
 
March 2024 - International Women's Day 8 March
March 2024 - International Women's Day 8 MarchMarch 2024 - International Women's Day 8 March
March 2024 - International Women's Day 8 March
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabia
 
Pitch Deck Teardown: Astek Diagnostics's $2m Seed deck
Pitch Deck Teardown: Astek Diagnostics's $2m Seed deckPitch Deck Teardown: Astek Diagnostics's $2m Seed deck
Pitch Deck Teardown: Astek Diagnostics's $2m Seed deck
 
How to Make Money Online in 2024. The best Tips..pdf
How to Make Money Online in 2024. The best Tips..pdfHow to Make Money Online in 2024. The best Tips..pdf
How to Make Money Online in 2024. The best Tips..pdf
 
LuisPereira_A1.pdf1234512345123451234512
LuisPereira_A1.pdf1234512345123451234512LuisPereira_A1.pdf1234512345123451234512
LuisPereira_A1.pdf1234512345123451234512
 
Aagami Corporate Presentation March 2024
Aagami Corporate Presentation March 2024Aagami Corporate Presentation March 2024
Aagami Corporate Presentation March 2024
 
Building a Robust and Inclusive Learning Ecosystem
Building a Robust and Inclusive Learning EcosystemBuilding a Robust and Inclusive Learning Ecosystem
Building a Robust and Inclusive Learning Ecosystem
 
Devarsh Vakil - Hurun India 500 Analysi s- SM Post - March 2024.pdf
Devarsh Vakil - Hurun India 500 Analysi s- SM Post - March 2024.pdfDevarsh Vakil - Hurun India 500 Analysi s- SM Post - March 2024.pdf
Devarsh Vakil - Hurun India 500 Analysi s- SM Post - March 2024.pdf
 
Developing Organization's Vision, Mission and Values
Developing Organization's Vision, Mission and ValuesDeveloping Organization's Vision, Mission and Values
Developing Organization's Vision, Mission and Values
 
Conducting a NIST Cybersecurity Framework (CSF) Assessment
Conducting a NIST Cybersecurity Framework (CSF) AssessmentConducting a NIST Cybersecurity Framework (CSF) Assessment
Conducting a NIST Cybersecurity Framework (CSF) Assessment
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdf
 

The Executive's Guide to iPad for Business

Editor's Notes

  1. Please edit words
  2. Need more points:Introduction of Web 2.0
  3. Photo source: http://www.flickr.com/photos/neodelphi/2045989901/sizes/z/in/photostream/
  4. News sources: http://www.apple.com/pr/library/2011/03/02ipad.html, http://www.mactech.com/2011/04/06/ipad-2-sales-way-ahead-sales-original-apple-tabletPic source: http://itnsltwn.deviantart.com/art/iPad-World-Blueprint-204170130
  5. Source: http://www.insidemobileapps.com/2011/01/18/apple-revenue/
  6. News source: http://www.ipadforums.net/user-news-submissions/21292-ipad-2-sold-out-faster-than-original-ipad-70-new-users.htmlPic source: http://www.ibtimes.com/articles/127212/20110327/ipad-2-apple.htm
  7. http://hken.ibtimes.com/articles/142596/20110509/scalper-blamed-for-brawl-in-beijing-as-ipad-2-hits-chinese-market.htm
  8. http://hken.ibtimes.com/articles/142596/20110509/scalper-blamed-for-brawl-in-beijing-as-ipad-2-hits-chinese-market.htm
  9. http://www.isuppli.com/display-materials-and-systems/news/pages/global-tablet-shipments-to-rise-by-factor-of-12-by-2015.aspx
  10. Source: http://blog.btrax.com/en/2011/05/04/10-big-brand-websites-that-break-on-the-ipad/Use of desktop computers is down for 35%iPad owners since they bought the deviceUse of laptops is down 39% since they bought an iPad87% of owners are using it every day of the week
  11. Sources: 90 - http://www.quickpwn.com/2011/03/steve-jobs-presents-some-statistics-of-ipad-and-iphone.html15 - http://content.yudu.com/A1r0id/iPadTrendsFeb2011/resources/index.htm?referrerUrl=http%3A%2F%2Fwww.yudu.com%2Fblog%2F2011%2F02%2F18%2Fapple-ipad-trends-statistics-2%2F59 - http://www.tabletmonsters.com/news/4-7-million-ipads-sold-q1-2011Pics:59 - http://www.maclife.com/article/news/apple_announces_international_ipad_availability90 - http://phandroid.com/2011/03/08/which-android-tablet-is-right-for-you-affordable-alternatives/
  12. http://www.zdnet.com/blog/sybase/apple-throws-out-more-stats-on-enterprise-uptake-of-iphone-ipad/329http://www.zdnet.com/photos/photos-useful-apps-for-apple-ipad/431895?seq=16&tag=photo-frame;get-photo-rotowww.dashboardinsight.com
  13. https://www.mylookout.com/appgenome
  14. Source: http://blog.btrax.com/en/2011/05/04/10-big-brand-websites-that-break-on-the-ipad/Many brands have been caught off guard by the meteoric rise of the tablet’s popularity since Apple released the iPad. This has serious implications for e-commerce sites, many of which are optimized only for desktop and laptop viewing. A clear indicator of that is how badly websites of major brands break when viewed on tablets and other mobile devices.
  15. http://www.autoblog.com/2010/05/29/apple-ipad-to-be-used-as-sales-tool-at-mercedes-benz-dealers/Creative Commons (iFUN.de) http://www.flickr.com/photos/ifun/4581712244/sizes/z/in/photostream/
  16. Source: http://itunes.apple.com/us/app/concierge-insider-guides/id403370724?mt=8