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Tapping into Social Influence

by on Oct 15, 2013

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What’s one of the first things you do before you buy some­thing? You go online and look for reviews, rec­om­men­da­tions, advice – some type of social proof that val­i­dates your deci­sion ...

What’s one of the first things you do before you buy some­thing? You go online and look for reviews, rec­om­men­da­tions, advice – some type of social proof that val­i­dates your deci­sion right? Despite the pow­er­ful influ­ence of these social net­works and com­mu­ni­ties of inter­est, brands con­tinue to expand their social foot­print rather than going to the places where deci­sions about their prod­ucts and ser­vices are made. The biggest chal­lenge brands face today is not what social net­work to join but how to decide what con­ver­sa­tions across the vast social web to pay atten­tion to.

In a pre­sen­ta­tion packed with action­able insights into lever­ag­ing the influ­ence of the social web, you will learn how to:

1) Identify the most rel­e­vant con­ver­sa­tions and decision-driving communities
2) Join the most crit­i­cal con­ver­sa­tions and add value
3) Leverage brand advo­cates and influencers
4) Measure the impact of social influ­ence activities

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