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Social Media in Asia

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http://www.thomascrampton.com/ presented these slides about Social Media in Asia in the Ogilvy Barcamp in Paris.

http://www.thomascrampton.com/ presented these slides about Social Media in Asia in the Ogilvy Barcamp in Paris.

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  • Confidential and Proprietary©
  • Facebook users in China: 0.4 Million (Source: O’Reilly)
  • Qzone, Tencent made $87,000,000 through virtual goods, while N American Social media build their business around Advertising Channel
  • RENREN: Virtual GoodsLocal Hong Kong Forums, huge revenue from ads, sponsored posts
  • Asians enjoy creating content online.
  • http://image.guardian.co.uk/sys-images/Arts/Arts_/Pictures/2007/12/14/books460.jpg

Social Media in Asia Social Media in Asia Presentation Transcript

  • BarCamp
    Ogilvy PR
  • 5 Raisons Pour Lesquelles
    L’Asieestl’avenir de L’Internet
    © Confidential and Proprietary – Do Not Release
  • l’Echelle
  • Chinese Netizens
    France
    338 Million
    62 Million
    CNNIC July, 2009
  • 338 Million
    Chinese Internet Users
    0.4 Million
    30 Million
    kaixin001 Users
    183 Million
    Qzone Users
    40 Million
    Xiaonei Users
    Source: QQ (March), Xiaonei (July),
    Kaixin (July), Facebook (February)
  • If Facebook were a Country
    1,334,300,000
    1,172,970,000
    308,003,000
    300,000,000+
    231,369,500
  • DiversiteDigitale
  • QQ
    Facebook
    Friendster
    Wretch
    Zing
    Orkut
    hi5
    Mixi
    Cyworld
    Asia’s dominant
    social networks
  • Google
    Baidu
    Yahoo
    Naver
    Asia’s range of
    search engines
  • 60%
    31%
    6%
    Analysys, compiled by Digitimes, May 2009
  • Acces Internet
  • Internet users as percentage of population
    World Bank. Nov 2009
  • Only PC
    15M
    16.6%
    Mobile + PC
    Gaming + PC +
    Mobile (4,750,000)
    68.2%
    5.2%
    61M
    9%
    8M
    Gaming + PC (760,000)
    Only Mobile
    0.8%
    Only Games (20,000)
    Gaming + Mobile 130,000
    0.1%
  • Monetisation
  • 87 Million Dollars from Digital Goods
    Facebook’s main income source: Advertising
  • Major source of revenue for GREE
  • Engagement Dans Les Media Sociaux
  • 49%
    88%
    Involvement
    in
    81%
    Blogs
    73%
    Source: TNS the Digital World,
    Digital Life study. Dec 2008
  • Asians enjoy creating content
    March 2009, Asia Social Technographics – Forrester Research
  • Without the Internet…
    I cannot work or study
    my entertainment life will be very monotonous
  • More friends online than offline...
    Source: MTV Music Matters Research 2008 (TNS) youth in 12 Countries
  • CONTACT
    Thomas Crampton
    Asia-Pacific Director | 360° Digital Influence
    Ogilvy Public Relations Worldwide
    p +852 6397 1662
    ethomas.crampton@ogilvy.com