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Our Playbook for Digital Crisis and Issue Management 3.0

by on May 07, 2013

  • 24,299 views

We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate ...

We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.

We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.

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http://thecuriousbrain.com 5078
http://www.scoop.it 2082
http://comunicazionedigitale.wordpress.com 1941
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http://www.kreativen.com 107
http://digitaljops.blogspot.com.br 58
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