SlideShare a Scribd company logo

Social Media Crisis Management

•Download as PPTX, PDF•
•
Ogilvy Consulting
Ogilvy Consulting

TOPIC: A HOW TO approach to dealing with a crisis with Social Media. This is the third in a series of online trainings brought to you by The Wall Street Journal, Ogilvy and GoToWebinar. Asia Pacific director of Digital Influence Thomas Crampton moderated a presentation by Digital Influence Global Managing John Bell and Managing Director of the Global Public Affairs Practice Jamie Moeller.

TechnologyNews & Politics
1 of 37
Social Media for Crisis Management
Presenters Jamie Moeller Global Practice Director | Public Affairs Ogilvy Public Relations Worldwide John Bell Global Managing Director | 360 Digital Influence Ogilvy Public Relations Worldwide
The Executive’s GuideSocial Media for Crisis Management
Social Media Buzz  Traditional Media Coverage
How did they do?
AGENDA 5 Trends In Digital Crisis Management A Digital Crisis Management Framework 5 Keys to Managing the Crisis Next Steps
5 Trends in Digital Crisis Management
5 Trends in Digital Crisis Management Everything happens at lightning-speed People demand “hyper-transparency” Dialogue as important as message delivery Search reputation delivers multimedia Brand detractors have the same tools
#1 - Speed The First 24 Hours ,[object Object]
Monitor all relevant consumer generated media, not just traditional media
When responding to emerging crisis, you may need to react fast – in a matter of hours, not days
Have a streamlined approach and a team in place
Experience in social media will help you respond fast,[object Object]
#2 - Hypertransparency 1 Million Forensics Experts ,[object Object]
Any individual has the power to expose what were once “private” conversations, making them public – expect what you say to be blogged
Be ready to reconcile contradictory business practices
Ensure any CSR efforts are sincere, defensible and authentic,[object Object]
#3 - Dialogue Get Ready for 2-Way Dialogue ,[object Object]
Inviting customers into a conversation is the most effective way to build goodwill and brand advocates who will support you if crisis hits
Communicating solely through press releases and scripted interactions doesn’t satisfy
A system for listening is critical to remaining responsive,[object Object]
#4 - Search Reputations are Built or Broken in Search ,[object Object]
Organic search is sensitive to social media content due to the cross-linking
Google delivers “universal search” making multimedia critical
Difficult to dislodge content once it is in search results,[object Object]
#5 - Detractors Your Detractors Are Resourceful ,[object Object]
Small organizations can often be fast and nimble with social media
Listening to consumer generated media is critical
Everyone is an influencer in their own circles, so traffic alone can no longer be the only metric for judging influence,[object Object]
Digital Crisis Management: A Framework

Recommended

How to Manage a Social Media Crisis
How to Manage a Social Media CrisisHow to Manage a Social Media Crisis
How to Manage a Social Media CrisisStickyeyes
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis ManagementAmerMassimi
 
Crisis Management in the Digital World
Crisis Management in the Digital WorldCrisis Management in the Digital World
Crisis Management in the Digital WorldEngauge
 
Lilly Nesbitt's Flipbook- The Impact of Social Media on Mental Health
Lilly Nesbitt's Flipbook- The Impact of Social Media on Mental HealthLilly Nesbitt's Flipbook- The Impact of Social Media on Mental Health
Lilly Nesbitt's Flipbook- The Impact of Social Media on Mental HealthLilly Nesbitt
 
Digital Crisis Management
Digital Crisis ManagementDigital Crisis Management
Digital Crisis ManagementBhushan Shetty
 
Crisis communication, Response to Crisis Situations
Crisis communication, Response to Crisis SituationsCrisis communication, Response to Crisis Situations
Crisis communication, Response to Crisis SituationsWilliam Hoffman
 
Social Media Crisis Management: Three Case Studies
Social Media Crisis Management: Three Case StudiesSocial Media Crisis Management: Three Case Studies
Social Media Crisis Management: Three Case StudiesElisha Tan
 
The impact social media has on adolescents mental health
The impact social media has on adolescents mental healthThe impact social media has on adolescents mental health
The impact social media has on adolescents mental healthShakiraBanks1
 

Recommended

How to Manage a Social Media Crisis
How to Manage a Social Media CrisisHow to Manage a Social Media Crisis
How to Manage a Social Media CrisisStickyeyes
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis ManagementAmerMassimi
 
Crisis Management in the Digital World
Crisis Management in the Digital WorldCrisis Management in the Digital World
Crisis Management in the Digital WorldEngauge
 
Lilly Nesbitt's Flipbook- The Impact of Social Media on Mental Health
Lilly Nesbitt's Flipbook- The Impact of Social Media on Mental HealthLilly Nesbitt's Flipbook- The Impact of Social Media on Mental Health
Lilly Nesbitt's Flipbook- The Impact of Social Media on Mental HealthLilly Nesbitt
 
Digital Crisis Management
Digital Crisis ManagementDigital Crisis Management
Digital Crisis ManagementBhushan Shetty
 
Crisis communication, Response to Crisis Situations
Crisis communication, Response to Crisis SituationsCrisis communication, Response to Crisis Situations
Crisis communication, Response to Crisis SituationsWilliam Hoffman
 
Social Media Crisis Management: Three Case Studies
Social Media Crisis Management: Three Case StudiesSocial Media Crisis Management: Three Case Studies
Social Media Crisis Management: Three Case StudiesElisha Tan
 
The impact social media has on adolescents mental health
The impact social media has on adolescents mental healthThe impact social media has on adolescents mental health
The impact social media has on adolescents mental healthShakiraBanks1
 
Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
 
Crisis comunication powerpoint
Crisis comunication powerpointCrisis comunication powerpoint
Crisis comunication powerpointMeaganTaylor16
 
Influencer marketing
Influencer marketingInfluencer marketing
Influencer marketingBizProspex
 
Social media success for every brand the five story brand pillars that turn p...
Social media success for every brand the five story brand pillars that turn p...Social media success for every brand the five story brand pillars that turn p...
Social media success for every brand the five story brand pillars that turn p...MarketingForum
 
The negative impact of social media
The negative impact of social mediaThe negative impact of social media
The negative impact of social mediaProe24
 
Intro To Social Media Slideshow
Intro To Social Media Slideshow Intro To Social Media Slideshow
Intro To Social Media Slideshow Heavybag Media
 
DR JON GOLDIN - THE RISKS AND BENEFITS OF SOCIAL MEDIA ON THE MENTAL HEALTH O...
DR JON GOLDIN - THE RISKS AND BENEFITS OF SOCIAL MEDIA ON THE MENTAL HEALTH O...DR JON GOLDIN - THE RISKS AND BENEFITS OF SOCIAL MEDIA ON THE MENTAL HEALTH O...
DR JON GOLDIN - THE RISKS AND BENEFITS OF SOCIAL MEDIA ON THE MENTAL HEALTH O...iCAADEvents
 
Social Media Strategy For 2023.pdf
Social Media Strategy For 2023.pdfSocial Media Strategy For 2023.pdf
Social Media Strategy For 2023.pdfAmit Singh
 
Introduction to social media strategy
Introduction to social media strategyIntroduction to social media strategy
Introduction to social media strategyMohammad Hijazi
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingMihirKumar39
 
What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 Ogilvy Consulting
 
Social Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationSocial Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationAndrew Schwartz
 
Digital Crisis and Issue Management Playbook
Digital Crisis and Issue Management PlaybookDigital Crisis and Issue Management Playbook
Digital Crisis and Issue Management Playbooksocial@Ogilvy New Zealand
 
#3RdTT_What is social media management?
#3RdTT_What is social media management?#3RdTT_What is social media management?
#3RdTT_What is social media management?The Post Institute: Center for Life-Long Learning
 
Social Media & Reputation Management: The Why and The How
Social Media & Reputation Management: The Why and The HowSocial Media & Reputation Management: The Why and The How
Social Media & Reputation Management: The Why and The HowDaniel Riveong
 
Crisis Communication Planning And Management Powerpoint Presentation Slides
Crisis Communication Planning And Management Powerpoint Presentation SlidesCrisis Communication Planning And Management Powerpoint Presentation Slides
Crisis Communication Planning And Management Powerpoint Presentation SlidesSlideTeam
 
Sample Social media analysis/Report
Sample Social media analysis/ReportSample Social media analysis/Report
Sample Social media analysis/ReportKantinath Banerjee
 
Negative effects of social media
Negative effects of social mediaNegative effects of social media
Negative effects of social mediaNida Rabbani
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyAlan Aptheker
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingTeaching Excellence
 
8 Steps to Manage a Social Media Crisis
8 Steps to Manage a Social Media Crisis8 Steps to Manage a Social Media Crisis
8 Steps to Manage a Social Media CrisisJay Baer
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis ManagementWe Are Social Singapore
 

More Related Content

What's hot

Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
 
Crisis comunication powerpoint
Crisis comunication powerpointCrisis comunication powerpoint
Crisis comunication powerpointMeaganTaylor16
 
Influencer marketing
Influencer marketingInfluencer marketing
Influencer marketingBizProspex
 
Social media success for every brand the five story brand pillars that turn p...
Social media success for every brand the five story brand pillars that turn p...Social media success for every brand the five story brand pillars that turn p...
Social media success for every brand the five story brand pillars that turn p...MarketingForum
 
The negative impact of social media
The negative impact of social mediaThe negative impact of social media
The negative impact of social mediaProe24
 
Intro To Social Media Slideshow
Intro To Social Media Slideshow Intro To Social Media Slideshow
Intro To Social Media Slideshow Heavybag Media
 
DR JON GOLDIN - THE RISKS AND BENEFITS OF SOCIAL MEDIA ON THE MENTAL HEALTH O...
DR JON GOLDIN - THE RISKS AND BENEFITS OF SOCIAL MEDIA ON THE MENTAL HEALTH O...DR JON GOLDIN - THE RISKS AND BENEFITS OF SOCIAL MEDIA ON THE MENTAL HEALTH O...
DR JON GOLDIN - THE RISKS AND BENEFITS OF SOCIAL MEDIA ON THE MENTAL HEALTH O...iCAADEvents
 
Social Media Strategy For 2023.pdf
Social Media Strategy For 2023.pdfSocial Media Strategy For 2023.pdf
Social Media Strategy For 2023.pdfAmit Singh
 
Introduction to social media strategy
Introduction to social media strategyIntroduction to social media strategy
Introduction to social media strategyMohammad Hijazi
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingMihirKumar39
 
What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 Ogilvy Consulting
 
Social Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationSocial Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationAndrew Schwartz
 
Digital Crisis and Issue Management Playbook
Digital Crisis and Issue Management PlaybookDigital Crisis and Issue Management Playbook
Digital Crisis and Issue Management Playbooksocial@Ogilvy New Zealand
 
Social Media & Reputation Management: The Why and The How
Social Media & Reputation Management: The Why and The HowSocial Media & Reputation Management: The Why and The How
Social Media & Reputation Management: The Why and The HowDaniel Riveong
 
Crisis Communication Planning And Management Powerpoint Presentation Slides
Crisis Communication Planning And Management Powerpoint Presentation SlidesCrisis Communication Planning And Management Powerpoint Presentation Slides
Crisis Communication Planning And Management Powerpoint Presentation SlidesSlideTeam
 
Sample Social media analysis/Report
Sample Social media analysis/ReportSample Social media analysis/Report
Sample Social media analysis/ReportKantinath Banerjee
 
Negative effects of social media
Negative effects of social mediaNegative effects of social media
Negative effects of social mediaNida Rabbani
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyAlan Aptheker
 

What's hot (20)

Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0Our Playbook for Digital Crisis and Issue Management 3.0
Our Playbook for Digital Crisis and Issue Management 3.0
 
Crisis comunication powerpoint
Crisis comunication powerpointCrisis comunication powerpoint
Crisis comunication powerpoint
 
Influencer marketing
Influencer marketingInfluencer marketing
Influencer marketing
 
Social media success for every brand the five story brand pillars that turn p...
Social media success for every brand the five story brand pillars that turn p...Social media success for every brand the five story brand pillars that turn p...
Social media success for every brand the five story brand pillars that turn p...
 
The negative impact of social media
The negative impact of social mediaThe negative impact of social media
The negative impact of social media
 
Intro To Social Media Slideshow
Intro To Social Media Slideshow Intro To Social Media Slideshow
Intro To Social Media Slideshow
 
DR JON GOLDIN - THE RISKS AND BENEFITS OF SOCIAL MEDIA ON THE MENTAL HEALTH O...
DR JON GOLDIN - THE RISKS AND BENEFITS OF SOCIAL MEDIA ON THE MENTAL HEALTH O...DR JON GOLDIN - THE RISKS AND BENEFITS OF SOCIAL MEDIA ON THE MENTAL HEALTH O...
DR JON GOLDIN - THE RISKS AND BENEFITS OF SOCIAL MEDIA ON THE MENTAL HEALTH O...
 
Social Media Strategy For 2023.pdf
Social Media Strategy For 2023.pdfSocial Media Strategy For 2023.pdf
Social Media Strategy For 2023.pdf
 
Introduction to social media strategy
Introduction to social media strategyIntroduction to social media strategy
Introduction to social media strategy
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020
 
Social Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationSocial Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint Presentation
 
Digital Crisis and Issue Management Playbook
Digital Crisis and Issue Management PlaybookDigital Crisis and Issue Management Playbook
Digital Crisis and Issue Management Playbook
 
#3RdTT_What is social media management?
#3RdTT_What is social media management?#3RdTT_What is social media management?
#3RdTT_What is social media management?
 
Social Media & Reputation Management: The Why and The How
Social Media & Reputation Management: The Why and The HowSocial Media & Reputation Management: The Why and The How
Social Media & Reputation Management: The Why and The How
 
Crisis Communication Planning And Management Powerpoint Presentation Slides
Crisis Communication Planning And Management Powerpoint Presentation SlidesCrisis Communication Planning And Management Powerpoint Presentation Slides
Crisis Communication Planning And Management Powerpoint Presentation Slides
 
Sample Social media analysis/Report
Sample Social media analysis/ReportSample Social media analysis/Report
Sample Social media analysis/Report
 
Negative effects of social media
Negative effects of social mediaNegative effects of social media
Negative effects of social media
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 

Viewers also liked

8 Steps to Manage a Social Media Crisis
8 Steps to Manage a Social Media Crisis8 Steps to Manage a Social Media Crisis
8 Steps to Manage a Social Media CrisisJay Baer
 
Crisis Management in Social Media Marketing
Crisis Management in Social Media MarketingCrisis Management in Social Media Marketing
Crisis Management in Social Media MarketingNick Westergaard
 
Crisis management - Types and Examples
Crisis management - Types and ExamplesCrisis management - Types and Examples
Crisis management - Types and ExamplesNupur Bhardwaj
 
How To Cultivate Brand Advocacy
How To Cultivate Brand AdvocacyHow To Cultivate Brand Advocacy
How To Cultivate Brand AdvocacyOgilvy Consulting
 
Reputation Management and Social Media
Reputation Management and Social MediaReputation Management and Social Media
Reputation Management and Social MediaPaul Marsden
 
Some tips on selling from Ogilvy
Some tips on selling from OgilvySome tips on selling from Ogilvy
Some tips on selling from OgilvyOgilvyOne Worldwide
 
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfndNewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfndIntegrated Marketing Foundation
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis ManagementShel Holtz
 
GIFs vs Cinemagraphs, and How You Choose
GIFs vs Cinemagraphs, and How You ChooseGIFs vs Cinemagraphs, and How You Choose
GIFs vs Cinemagraphs, and How You ChooseOgilvy Consulting
 
5 Steps to an Effective Social Media Policy
5 Steps to an Effective Social Media Policy5 Steps to an Effective Social Media Policy
5 Steps to an Effective Social Media PolicyOgilvy Consulting
 
The Power of Second Wave Influencers
The Power of Second Wave InfluencersThe Power of Second Wave Influencers
The Power of Second Wave InfluencersOgilvy Consulting
 
Social Media as a Crisis Communication Tool during the Icelandic Volcano Erup...
Social Media as a Crisis Communication Tool during the Icelandic Volcano Erup...Social Media as a Crisis Communication Tool during the Icelandic Volcano Erup...
Social Media as a Crisis Communication Tool during the Icelandic Volcano Erup...Corinne Weisgerber
 
Instagram Stories: 5 implications
Instagram Stories: 5 implicationsInstagram Stories: 5 implications
Instagram Stories: 5 implicationsOgilvy Consulting
 
Deep Social: The Next Phase of Social Media
Deep Social: The Next Phase of Social MediaDeep Social: The Next Phase of Social Media
Deep Social: The Next Phase of Social MediaOgilvy Consulting
 
How to manage a crisis ?
How to manage a crisis ?How to manage a crisis ?
How to manage a crisis ?Philippe Roques
 
Crisis Communication Plan
Crisis Communication PlanCrisis Communication Plan
Crisis Communication PlanBeth Wilson
 

Viewers also liked (20)

8 Steps to Manage a Social Media Crisis
8 Steps to Manage a Social Media Crisis8 Steps to Manage a Social Media Crisis
8 Steps to Manage a Social Media Crisis
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis Management
 
Crisis Management in Social Media Marketing
Crisis Management in Social Media MarketingCrisis Management in Social Media Marketing
Crisis Management in Social Media Marketing
 
Crisis management - Types and Examples
Crisis management - Types and ExamplesCrisis management - Types and Examples
Crisis management - Types and Examples
 
How To Cultivate Brand Advocacy
How To Cultivate Brand AdvocacyHow To Cultivate Brand Advocacy
How To Cultivate Brand Advocacy
 
Reputation Management and Social Media
Reputation Management and Social MediaReputation Management and Social Media
Reputation Management and Social Media
 
Key Digital Trends for 2017
Key Digital Trends for 2017Key Digital Trends for 2017
Key Digital Trends for 2017
 
Some tips on selling from Ogilvy
Some tips on selling from OgilvySome tips on selling from Ogilvy
Some tips on selling from Ogilvy
 
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfndNewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfnd
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis Management
 
GIFs vs Cinemagraphs, and How You Choose
GIFs vs Cinemagraphs, and How You ChooseGIFs vs Cinemagraphs, and How You Choose
GIFs vs Cinemagraphs, and How You Choose
 
5 Steps to an Effective Social Media Policy
5 Steps to an Effective Social Media Policy5 Steps to an Effective Social Media Policy
5 Steps to an Effective Social Media Policy
 
The Power of Second Wave Influencers
The Power of Second Wave InfluencersThe Power of Second Wave Influencers
The Power of Second Wave Influencers
 
Online Reputation Management
Online Reputation ManagementOnline Reputation Management
Online Reputation Management
 
Social Media as a Crisis Communication Tool during the Icelandic Volcano Erup...
Social Media as a Crisis Communication Tool during the Icelandic Volcano Erup...Social Media as a Crisis Communication Tool during the Icelandic Volcano Erup...
Social Media as a Crisis Communication Tool during the Icelandic Volcano Erup...
 
Instagram Stories: 5 implications
Instagram Stories: 5 implicationsInstagram Stories: 5 implications
Instagram Stories: 5 implications
 
Bots by Ogilvy
Bots by OgilvyBots by Ogilvy
Bots by Ogilvy
 
Deep Social: The Next Phase of Social Media
Deep Social: The Next Phase of Social MediaDeep Social: The Next Phase of Social Media
Deep Social: The Next Phase of Social Media
 
How to manage a crisis ?
How to manage a crisis ?How to manage a crisis ?
How to manage a crisis ?
 
Crisis Communication Plan
Crisis Communication PlanCrisis Communication Plan
Crisis Communication Plan
 

Similar to Social Media Crisis Management

Social Networks And Crisis Management
Social Networks And Crisis ManagementSocial Networks And Crisis Management
Social Networks And Crisis Managementdvasilia1978
 
Social Media for Crisis Management
Social Media for Crisis ManagementSocial Media for Crisis Management
Social Media for Crisis ManagementIshraq Dhaly
 
Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11nettib
 
Ebook presentation
Ebook presentationEbook presentation
Ebook presentationGrafic.guru
 
NNPA Mid Winter Conf. - Social Media
NNPA Mid Winter Conf. - Social MediaNNPA Mid Winter Conf. - Social Media
NNPA Mid Winter Conf. - Social MediaKevin McFall
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingCarla Hale
 
The Future Of Social Media Marketing
The Future Of Social Media MarketingThe Future Of Social Media Marketing
The Future Of Social Media MarketingDavid Erickson
 
The Future Of Social Media
The Future Of Social MediaThe Future Of Social Media
The Future Of Social MediaTunheim
 
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...Carrot Communications
 
Social Media Reputation Management
Social Media Reputation ManagementSocial Media Reputation Management
Social Media Reputation Managementsmibevents
 
Digital Branding and Social Media
Digital Branding and Social MediaDigital Branding and Social Media
Digital Branding and Social MediaOlivier Blanchard
 
www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.comHenslee57
 
Social Media and its role in communications
Social Media and its role in communicationsSocial Media and its role in communications
Social Media and its role in communicationsMedia Manoeuvres
 
Sm2 Social Media Marketing
Sm2 Social Media MarketingSm2 Social Media Marketing
Sm2 Social Media MarketingTechrigy
 
Social Media 101 for the CCTB
Social Media 101 for the CCTBSocial Media 101 for the CCTB
Social Media 101 for the CCTBhjmorris
 
Winning at Social - 4 Steps to Enhance Your Social Media Strategy
Winning at Social - 4 Steps to Enhance Your Social Media StrategyWinning at Social - 4 Steps to Enhance Your Social Media Strategy
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedShanq Web
 
Crisis 2 0 social media crisis notes
Crisis 2 0 social media crisis notesCrisis 2 0 social media crisis notes
Crisis 2 0 social media crisis notesFaye Lynam
 
Social Media in Bizz
Social Media in BizzSocial Media in Bizz
Social Media in BizzVodaco Agency
 

Similar to Social Media Crisis Management (20)

Social Networks And Crisis Management
Social Networks And Crisis ManagementSocial Networks And Crisis Management
Social Networks And Crisis Management
 
Social Media for Crisis Management
Social Media for Crisis ManagementSocial Media for Crisis Management
Social Media for Crisis Management
 
Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11
 
Ebook presentation
Ebook presentationEbook presentation
Ebook presentation
 
NNPA Mid Winter Conf. - Social Media
NNPA Mid Winter Conf. - Social MediaNNPA Mid Winter Conf. - Social Media
NNPA Mid Winter Conf. - Social Media
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
The Future Of Social Media Marketing
The Future Of Social Media MarketingThe Future Of Social Media Marketing
The Future Of Social Media Marketing
 
The Future Of Social Media
The Future Of Social MediaThe Future Of Social Media
The Future Of Social Media
 
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...
 
Social Media Reputation Management
Social Media Reputation ManagementSocial Media Reputation Management
Social Media Reputation Management
 
Digital Branding and Social Media
Digital Branding and Social MediaDigital Branding and Social Media
Digital Branding and Social Media
 
www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.com
 
Social Media and its role in communications
Social Media and its role in communicationsSocial Media and its role in communications
Social Media and its role in communications
 
Sm2 Social Media Marketing
Sm2 Social Media MarketingSm2 Social Media Marketing
Sm2 Social Media Marketing
 
Social Media 101 for the CCTB
Social Media 101 for the CCTBSocial Media 101 for the CCTB
Social Media 101 for the CCTB
 
Winning at Social - 4 Steps to Enhance Your Social Media Strategy
Winning at Social - 4 Steps to Enhance Your Social Media StrategyWinning at Social - 4 Steps to Enhance Your Social Media Strategy
Winning at Social - 4 Steps to Enhance Your Social Media Strategy
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explained
 
Crisis 2 0 social media crisis notes
Crisis 2 0 social media crisis notesCrisis 2 0 social media crisis notes
Crisis 2 0 social media crisis notes
 
Social media marketing ii
Social media marketing iiSocial media marketing ii
Social media marketing ii
 
Social Media in Bizz
Social Media in BizzSocial Media in Bizz
Social Media in Bizz
 

More from Ogilvy Consulting

The Return to Growth in Turbulent Times
The Return to Growth in Turbulent TimesThe Return to Growth in Turbulent Times
The Return to Growth in Turbulent TimesOgilvy Consulting
 
Using Brand to Drive M&A Value
Using Brand to Drive M&A ValueUsing Brand to Drive M&A Value
Using Brand to Drive M&A ValueOgilvy Consulting
 
Nudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of ReinventionNudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
 
What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
 
What's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolationWhat's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
 
What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
 
What's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceWhat's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
 
What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
 
What's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businessesWhat's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
 
What's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the ReboundWhat's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
 
What's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businessesWhat's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
 
What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19Ogilvy Consulting
 
What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
 
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
 
What's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content BusinessWhat's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020Ogilvy Consulting
 
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
 
What's Next: Food Hacktivist
What's Next: Food HacktivistWhat's Next: Food Hacktivist
What's Next: Food HacktivistOgilvy Consulting
 

More from Ogilvy Consulting (20)

How to Win in Marketplaces
How to Win in MarketplacesHow to Win in Marketplaces
How to Win in Marketplaces
 
The Return to Growth in Turbulent Times
The Return to Growth in Turbulent TimesThe Return to Growth in Turbulent Times
The Return to Growth in Turbulent Times
 
Using Brand to Drive M&A Value
Using Brand to Drive M&A ValueUsing Brand to Drive M&A Value
Using Brand to Drive M&A Value
 
Influencing our New Reality
Influencing our New RealityInfluencing our New Reality
Influencing our New Reality
 
Nudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of ReinventionNudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of Reinvention
 
What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...
 
What's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolationWhat's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolation
 
What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...
 
What's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceWhat's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplace
 
What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...
 
What's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businessesWhat's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businesses
 
What's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the ReboundWhat's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the Rebound
 
What's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businessesWhat's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businesses
 
What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19
 
What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry
 
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly social
 
What's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content BusinessWhat's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content Business
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020
 
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
 
What's Next: Food Hacktivist
What's Next: Food HacktivistWhat's Next: Food Hacktivist
What's Next: Food Hacktivist
 

Recently uploaded

Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfIngrid Airi González
 
Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...
Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...
Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...Scott Andery
 
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditManual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditSkynet Technologies
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Mark Goldstein
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Alkin Tezuysal
 
Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesKari Kakkonen
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsRavi Sanghani
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterMydbops
 
Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Hiroshi SHIBATA
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch TuesdayIvanti
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 

Recently uploaded (20)

Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdf
 
Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...
Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...
Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...
 
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditManual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance Audit
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
 
Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examples
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and Insights
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL Router
 
Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch Tuesday
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 

Social Media Crisis Management

Editor's Notes

  1. Need more points:Introduction of Web 2.0
  2. http://www.youtube.com/watch?v=su0U37w2tws
  3. Zero Hour: crisis hitsHour 6: you’ll know whether the issue breaks into mainstream news. Often bloggers and twitter users will post links to news storiesHour 12: sharing begins to occur – people will be digging the coverage, viewing the videos, sharing it on social networksHour 18: typically begin to see people editorialising about the issue – adding their POV to whatever has happened. Also appearing in searchHour 24: often much of the damage has been done and will continue to build or die offIMPORTANT: the first six hours are critical point where you need to determine whether it’s appropriate to respond, or not.