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SUMMARY SLIDE: Social Media Sales Impact Study June 2011 by Ogilvy and ChatThreads

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2011 Study looking at the association between social media exposure (by itself and in conjunction with other media) and sales / revenue / purchase (SUMMARY SLIDE ONLY).

2011 Study looking at the association between social media exposure (by itself and in conjunction with other media) and sales / revenue / purchase (SUMMARY SLIDE ONLY).

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  • 1. 2011 Ogilvy-ChatThreads Study:Integrated Social Media Sales Impact* Social+PR Exposure +17% increase in spend (category) Social+TV Exposure 2x greater likelihood of higher consumption (Wendy’s)EXPOSURE Social only Exposure TV only Exposure 7x greater likelihood 3x greater of higher spend (KFC) likelihood of higher spend (Taco Bell) Social+OOH Exposure 1.5x greater likelihood of higher spend or consumption (category) *Quick service restaurant (QSR) customer sample touchpoint exposure Jan-May 2011
  • 2. Contact Irfan Kamal, SVP Digital / Social irfan.kamal@ogilvy.com twitter: @irfankamal