Meeting and Event Planning 2.0

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This presentation gives an introduction to using social media tools for event and conference planning. It includes 10 easy things you can do to amplify word of mouth around your next event.

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Meeting and Event Planning 2.0

  1. 1. Hilton Washington Presents Meeting & Event Planning 2.0 September 2009
  2. 2. What is Social Media ?
  3. 3. Social Media isn’t scary OK, maybe a little…
  4. 4. You’ve probably heard about popular social media sites like Facebook, Twitter, or YouTube – but if you have visions of teens and nerds, think again…
  5. 5. We’re shifting from an information paradigm to a participation paradigm. Leverage the shift to ensure the success of your next conference or event.
  6. 6. 3 Ways Social Media Provides Value for Meeting Planners
  7. 7. Promoting Events, Meetings and Conferences <ul><li>ATTRACTS ATTENDEES: Use Social Media to create excitement and buzz about your conference. </li></ul>
  8. 8. Engage Participants <ul><li>ENGAGE ATTENDEES: From networking to sharing information and ideas. Participants can get the MOST out of their dollar. </li></ul>
  9. 9. Get Feedback <ul><li>RESPOND TO ATTENDEES: Social Media can offer real-time and post-event feedback to help you improve the conference or event. </li></ul>
  10. 10. CASE STUDY: Word of Mouth Marketing Association WOMM-U <ul><li>Promote Event: </li></ul><ul><li>Preview Blog Posts </li></ul><ul><li>Blog Talk Radio </li></ul><ul><li>Engage Participants: </li></ul><ul><li>Twitter Hashtag </li></ul><ul><li>Flickr Gallery </li></ul><ul><li>Get Feedback: </li></ul><ul><li>Live Blogging </li></ul>
  11. 11. CASE STUDIES: CDC’s National Conference on Health Communication Marketing & Media <ul><li>Promote Event: </li></ul><ul><li>Promoted Abstract Submissions </li></ul><ul><li>Pre-Event Blog Posts </li></ul><ul><li>Engage Participants: </li></ul><ul><li>Twitter Hashtag </li></ul><ul><li>Ning Social Network </li></ul><ul><li>Get Feedback: </li></ul><ul><li>Live Blogging </li></ul><ul><li>Twitter Feed </li></ul>
  12. 12. 10 Easy Social Media Tactics For Your Next Event
  13. 13. 1. Know Your Audience’s Social Media Habits
  14. 14. 2. Use Facebook or Eventbrite to Promote and Register People at Your Event
  15. 15. 3. Communicate Your Social Media Presence Through Traditional Channels Website Program Signage Welcome Address Integrate Social Media
  16. 16. 4. Set Up an Event-specific Social Network or a Wiki
  17. 17. 5. Start an Event Blog with News and Updates
  18. 18. 6. Create an “Upload” Atmosphere
  19. 19. 7. Create a Twitter Hashtag for Your Event
  20. 20. 8. Live Blog and Tweet from the Event
  21. 21. 9. Interview the Speakers Using a Flip Cam
  22. 22. 10. Create a Group on Slideshare

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