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Measuring the ROI of Social Media

by on Sep 19, 2013

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Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others ...

Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit

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http://www.scoop.it 1556
http://www.conseilsmarketing.com 564
https://twitter.com 357
http://ticsyformacion.com 138
http://localhost 19
https://staging.torial.com 16
http://cloud.feedly.com 13
http://www.google.com 10
http://bjstest.jimdo.com 8
http://www64.jimdo.com 4
http://afc-test.blogspot.be 4
http://www.gdgarmentsdemo.graffiti9.com 2
http://www.linkedin.com 2
http://viralpatel.net 1
http://tweetedtimes.com 1
http://digg.com 1
http://www.learnsquare.com 1
http://pulse.me&_=1379696519515 HTTP 1
https://www.rebelmouse.com 1
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  • leighgeorge Leigh George, VP, Digital Strategist at social@Ogilvy, Ogilvy Washington, DC Thanks so much Gwenetha. I'm glad you found the information useful. 5 months ago
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  • leighgeorge Leigh George, VP, Digital Strategist at social@Ogilvy, Ogilvy Washington, DC Hi Phil,

    Thanks so much for your feedback. I'm so sorry you weren't in the room for the presentation. The standard usual business fluff slides worked as wallpaper for a really dynamic conversation and rich engagement with the audience. The group appreciated these slides as a jumping off point—I loved that a lot of people were actually snapping photos of the slides throughout the talk.

    This presentation was aimed to share with management who don't understand the value of social media. Many people said the slides were the perfect visualization to help them do this.

    I really appreciate your feedback and will look into creating a more detailed presentation that's aimed at more experienced practitioners.
    7 months ago
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  • inservo Phil Kowalski, Team Leader at Siemens Corp. the first two picture ('why should I invest' and 'were probably measuring the wrong criteria') were great. The rest was standard usual business fluff. Sorry, but you picked up the ball and then dropped it. I seriously doubt that I would get an innovative social media campaign by company that creates old-school bullet pointed presentations like this. 7 months ago
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Measuring the ROI of Social Media Measuring the ROI of Social Media Presentation Transcript