The community manager has become an increasingly important and valuable role in the integrated marketing mix, with responsibility for more advanced skills around content, crisis, and data analysis.
We're seeing the emergence of a trend where more brands and organizations will bring community management responsibilities in-house. Varying resources, needs, and goals mean the brand and agency relationship will take on different forms and functions as the landscape and community management capabilities evolve with an integration across marketing silos.
So what does that mean for agencies? It means their role is evolving.
We take a look at how different brands and companies approach community management internally and externally and the critical roles of agency partners so that organizations around the globe can maximize their relationships with agency partners. We feature interviews and case studies from potential brands BP, Nestle, Ford, IBM, and/or others.