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Five Principles of Marketing to the Net Generation

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Five Principles of Marketing to the Net Generation by John Bell, Global Managing Director, Social@Ogilvy.

Five Principles of Marketing to the Net Generation by John Bell, Global Managing Director, Social@Ogilvy.

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  • 1. Five Principlesof Marketingto the NetGeneration John Bell Global Managing Director March 2013
  • 2. CollaborationOur best talent may be outside our organizations
  • 3. Openness If you are going to be open, you had betterbe “buff.” Strong values can help “tone” the organization for this new transparency
  • 4. SharingYou don’t need to own all ofyour intellectual property, anymore
  • 5. InterdependenceThe State, The Private Sector, Civil Societyand the Individual are the pillars of society and they need to operate under the principle of….
  • 6. IntegrityWe believe in a code of ethics andprinciples and behave accordingly
  • 7. Click here for moredetails on marketing to the Net Generation Social.Ogilvy.com