Your SlideShare is downloading. ×
0
Five Principlesof Marketingto the NetGeneration                                John Bell                  Global Managing ...
CollaborationOur best talent may be outside our organizations
Openness If you are going to be open, you had betterbe “buff.” Strong values can help “tone” the   organization for this n...
SharingYou don’t need to own all ofyour intellectual property,         anymore
InterdependenceThe State, The Private Sector, Civil Societyand the Individual are the pillars of society   and they need t...
IntegrityWe believe in a code of ethics andprinciples and behave accordingly
Click here for moredetails on marketing to  the Net Generation        Social.Ogilvy.com
Upcoming SlideShare
Loading in...5
×

Five Principles of Marketing to the Net Generation

1,957

Published on

Five Principles of Marketing to the Net Generation by John Bell, Global Managing Director, Social@Ogilvy.

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,957
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
38
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Five Principles of Marketing to the Net Generation"

  1. 1. Five Principlesof Marketingto the NetGeneration John Bell Global Managing Director March 2013
  2. 2. CollaborationOur best talent may be outside our organizations
  3. 3. Openness If you are going to be open, you had betterbe “buff.” Strong values can help “tone” the organization for this new transparency
  4. 4. SharingYou don’t need to own all ofyour intellectual property, anymore
  5. 5. InterdependenceThe State, The Private Sector, Civil Societyand the Individual are the pillars of society and they need to operate under the principle of….
  6. 6. IntegrityWe believe in a code of ethics andprinciples and behave accordingly
  7. 7. Click here for moredetails on marketing to the Net Generation Social.Ogilvy.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×