Donate Your Facebook Timeline For World Alzheimer's Day is an award winning campaign.
O&M Brussels launched a worldwide social media awareness campaign for Alzheimer’s Disease International (cl) in support of World’s Alzheimer’s Day on Friday September 21st, 2012.
The purpose of the campaign was to make people aware of how it feels to have to live with Alzheimer’s Disease by wiping out all memories of Facebook users for one day. How? By donating their timeline to the international Alzheimer association.
Award: One Show Interactive Bronze Pencil