Day 1 Reflection at #SXSW 2013 -- #SXSWOgilvy

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Day 1 reflection about South By Southwest by Gemma Craven, Head of Social@Ogilvy New York,

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Day 1 Reflection at #SXSW 2013 -- #SXSWOgilvy

  1. 1. Day 1 2013Reflection Gemma Craven Head of Social@Ogilvy New York March 2013
  2. 2. MASHABLE Mashable House - Bringing Internet Memes to LifeThere was a huge line around the bloc for the SXSWi Mashable House!Nyan Cat artist,Christopher Torres, was drawing temporary tattoos ofhis artwork on whoever wanted to wear Nyan Cat. Torres was alongsidethe infamous Grumpy Cat and the biggest jerk on the Internet,ScumbagSteve, all putting in special performances at Mashable House.
  3. 3. Entertainment industry in full effectParticularly Game of Thrones whose pedicabs and actual thronefrom GOT made an appearance for fans to have their pics takenon it. Winter is coming...
  4. 4. Small side events on the fringe Kick offFrom OMMA Social, Chinwag Doing Business, Bazaarvoice SocialSummit to Brian Soliss Red Room book event. As this year inAustin changes have been made to stem the flow of pop up events,the smaller indoor events are driving the vibe.
  5. 5. Fully immersive interactive experiencesAT&Ts Teleportation Lounge not only enables attendees to seelive-streaming panels but also allows an immersive IMAX-likeexperience showing views all around the city of Austin. We are onthe hunt for more like this at SXSW
  6. 6. Rain - again -another trend -it rained todayWe are in Texas and it rained! The smart folks at Spredfast werethe first on the game with their distinctive orange ponchos. Therest of us had to make do with hastily packed kiddie versionsor just got wet.
  7. 7. THERES A LOT TO SORT THROUGH AT #SXSW FIND THOUGHT LEADERSHIP HERE

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