Use Visuals that Provide Utility or Value“Pictures or graphics of any type are important because visualscapture more attention. You can be creative with your visuals.It can be anything from the photo that you take backstage thatevening to the picture that you snapped in front of the page andbuilt an interesting .GIF or meme around. These are seen andshared by more people than plain text updates.”
Share the Audio and Video Content“Facebook doesn’t really have a music solution like a MySpacewhere you can upload audio and share it. But audio clips fromthird party apps such as SoundCloud can still travel far. It’s onething for people to see you, it’s another thing for people to hearyou. The same thing goes for video content.”
Leverage Your Community“Find who your advocates are -- the people who are reallyinteracting with your content -- and make them part of yourfuture. Look at it as a relationship: Let’s build something biggertogether! We’ve moved to this culture where anyone can helpmove the needle. If you can identify 150 people, that’s great. Itcan even be 10 people. If they’ve already interacted with you,nine times out of 10, they’ll be happy to help you.”
Ask More Than Tell“Ask people what they honestly think about the things you arecreating. Usually, on Facebook, people will be honest with you.Use this community as an incubation lab for what you will do next.The great thing about Facebook is that there are communitiesgathered around particular interests who are happy to providefeedback. Listen more than speak.”
Go Analog“Whenever you can, always try to cross over to the physical realmto drive real world results. It’s high value if you can create contentthat can shift into the physical domain. Example: If you are comingto our show, usethis code to meet the artist. It requires people totake action. This is valuable because it’s also track-able. And youcan also win a fan for life this way. Don’t silo yourself into buildingcontent just for Facebook. Use Facebook as a springboard to drivebusiness results in the real world.
Make “Share-able” Content“Share-able content is personal, funny or somehow makes peoplefeel good about themselves. People don’t share unless they feelit’s of personal value. People also share things that make themlaugh and feel good inside. They also share because they wantto feel like they’re part of something that is larger. Causes aregood for this. It gives people a way to feel that they’ve made adifference by sharing.”
As featured in Billboard magazineClick here to view the full article