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4 Social Content Resolutions For Marketers in 2014


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Claire Lekwa explores four social content resolutions for marketers in 2014.

Claire Lekwa explores four social content resolutions for marketers in 2014.

Published in: Social Media, Business, Technology
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  • 1. 4 Social Content Resolutions for Marketers in 2014
  • 2. Focus on the right content engine for your brand Content marketing reached a new high this year and 80% of marketers expect a moderate to aggressive shift in future content marketing spending, according to a recent study. But this doesn’t mean brands need to become overnight media companies. They just need to determine the right content engine that will drive to business objectives. Read Social@Ogilvy’s guide to six key content engine models to see which structure might be right for your brand.
  • 3. Inform a Smart Content & Channel Mix with Data Don’t just default to the biggest networks like Facebook, especially as platform changes continue to indicate a shift towards a paid model for brands. Determine where your key audiences can truly be engaged based on business goals; this won’t be the same for every company. A new year is an opportunity for a fresh start, and brands need to consult data and research to help make smart decisions about which social platforms they should prioritize.
  • 4. Start Designing Content for Specific Contexts The era of mobile is already here, and in 2014, no brands can afford to lag in this area. Smartphones outsold regular phones for the first time in 2013. People are consuming content like never before, and we need to consider where — and on what device — we’re reaching them. Are they in line at the grocery store? Or on a tablet in front of the TV? The ability to design content for different screens and contexts will define what makes a great social content marketer today. And on an advanced level - telling a seamless story across multiple screens will become the ultimate frontier.
  • 5. Commit to Great Storytelling Not all content is king — quality content is what really wins. A great story begins with a great idea. At Ogilvy, we help empower brands to find this through our big ideaL. What larger story can your brand tell? What cultural tensions impact your customers’ world? The big ideaL uncovers a brand’s best self and brings out its inner greatness. This is what builds the foundation of a powerful story.
  • 6. Click here to view the full blog post on Social@Ogilvy's blog
  • 7. Click here to view the full blog post on Social@Ogilvy's blog