1    Liberating Social data for Products/Services Research
The Kings Speech                                            29.38                                                         ...
James Franco                                              30.41         Colin Firth                                    28....
Natalie Portman                             39.69    Michelle Williams                   10.47      Annette Bening        ...
David Fincher                                    31.72            Darren Aronofsky                            20.53       ...
Christian Bale                                           50.78    Geoffrey Rush                          15.75            ...
Hailee Steinfeld                          76.48    Helena Bonham Carter            6.08             Amy Adams         4.76...
62.03                 Toy Story 3                                         11.00    How to Train Your Dragon               ...
Exit through the Gift Shop                          43.10                     Gasland                6.21                 ...
Biutiful                                  39.00                        Incendies                           24.00          ...
How was this report created     Why did we create this forecast?     Since we provide deep social media analytics, this wa...
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Serendio academyawards-feb27-2011-730pmedt-110227210401-phpapp02

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Serendio academyawards-feb27-2011-730pmedt-110227210401-phpapp02

  1. 1. 1 Liberating Social data for Products/Services Research
  2. 2. The Kings Speech 29.38 18.55 The Social Network Black Swan 14.51 Inception 9.26 6.92 The Fighter Social Nuggets Index2 www.socialnuggets.net
  3. 3. James Franco 30.41 Colin Firth 28.22 Jeff Bridges 5.29 Jesse Eisenberg 4.42 Javier Bardem 3.78 Social Nuggets Index3 www.socialnuggets.net
  4. 4. Natalie Portman 39.69 Michelle Williams 10.47 Annette Bening 7.69 Jennifer Lawrence 6.20 Nicole Kidman 1.42 Social Nuggets Index4 www.socialnuggets.net
  5. 5. David Fincher 31.72 Darren Aronofsky 20.53 9.82 Joel Coen and Ethan Coen Tom Hooper 8.79 1.00 David O Russell Social Nuggets Index5 www.socialnuggets.net
  6. 6. Christian Bale 50.78 Geoffrey Rush 15.75 7.08 Mark Ruffalo John Hawkes 3.64 0.64 Jeremy Renner Social Nuggets Index6 www.socialnuggets.net
  7. 7. Hailee Steinfeld 76.48 Helena Bonham Carter 6.08 Amy Adams 4.76 Melissa Leo 4.53 Jacki Weaver 0.40 Social Nuggets Index7 www.socialnuggets.net
  8. 8. 62.03 Toy Story 3 11.00 How to Train Your Dragon 2.27 The Illusionist Social Nuggets Index8 www.socialnuggets.net
  9. 9. Exit through the Gift Shop 43.10 Gasland 6.21 Inside Job 4.00 2.54 Waste Land Restrepo 1.00 Social Nuggets Index9 www.socialnuggets.net
  10. 10. Biutiful 39.00 Incendies 24.00 Dogtooth 12.50 In a Better World 5.00 3.00 Outside the Law (Hors-la-loi) Social Nuggets Index10 www.socialnuggets.net
  11. 11. How was this report created Why did we create this forecast? Since we provide deep social media analytics, this was a fun project done by few of our employees and then we decided to share this data with the world Steps to creating this Forecast Academy Awards 2011 Prediction was created using Serendio’s Customer Experience/Listening Analytics system. Our process involves the following key steps: •  Identifying relevant sources – A limited subset of data was used with Facebook & Twitter as prime sources •  Filtering data for relevancy – Our advanced filtering mechanism removes spam and unrelated data. •  Taxonomy Development – We then define the relevant categories, topics, individual sentiments, product attributes and semantic relationship between key terms •  Data Analysis – Based on the above, Serendio natural language processing engines crunch through this sea of unstructured data and provide a structured information output •  Social Nuggets Index – Net Perception Score * Share of Voice Next Steps/Get in touch with us If you are looking to analyze social media conversation to not just monitor your and competitive brands but also understand deep level products and services sentiments, please contact us at socialnuggets@serendio.com11

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