Serendio academyawards-feb27-2011-11amedt-110227190859-phpapp02

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Serendio academyawards-feb27-2011-11amedt-110227190859-phpapp02

  1. 1. 1 Liberating Social data for Products/Services Research
  2. 2. 31.78 The Kings Speech The Social Network 15.93 14.71 Black Swan Inception 8.10 7.85 127 Hours Social Nuggets Index2 www.socialnuggets.net
  3. 3. 40.38 James Franco 20.80 Colin Firth Jeff Bridges 4.53 Javier Bardem 4.23 3.73 Jesse Eisenberg Social Nuggets Index3 www.socialnuggets.net
  4. 4. 46.24 Natalie Portman 16.73 Annette Bening 5.89 Nicole Kidman 5.67 Michelle Williams 3.67 Jennifer Lawrence Social Nuggets Index4 www.socialnuggets.net
  5. 5. 42.17 David Fincher Darren Aronofsky 19.56 12.80 Joel Coen and Ethan Coen 9.38 Tom Hooper 1.00 David O Russell Social Nuggets Index5 www.socialnuggets.net
  6. 6. 53.09 Christian Bale 16.48 Geoffrey Rush 8.05 Mark Ruffalo Jeremy Renner 4.38 4.23 John Hawkes Social Nuggets Index6 www.socialnuggets.net
  7. 7. Hailee Steinfeld 87.69 Helena Bonham Carter 4.29 Melissa Leo 2.22 1.81 Amy Adams Jacki Weaver 0.46 Social Nuggets Index7 www.socialnuggets.net
  8. 8. 62.03 Toy Story 3 11.00 How to Train Your Dragon 2.27 The Illusionist Social Nuggets Index8 www.socialnuggets.net
  9. 9. Exit through the Gift Shop 43.10 Gasland 6.21 Inside Job 4.00 2.54 Waste Land Restrepo 1.00 Social Nuggets Index9 www.socialnuggets.net
  10. 10. Biutiful 39.00 Incendies 24.00 Dogtooth 12.50 In a Better World 5.00 3.00 Outside the Law (Hors-la-loi) Social Nuggets Index10 www.socialnuggets.net
  11. 11. How was this report created Why did we create this forecast? Since we provide deep social media analytics, this was a fun project done by few of our employees and then we decided to share this data with the world Steps to creating this Forecast Academy Awards 2011 Prediction was created using Serendio’s Customer Experience/Listening Analytics system. Our process involves the following key steps: •  Identifying relevant sources – A limited subset of data was used with Facebook & Twitter as prime sources •  Filtering data for relevancy – Our advanced filtering mechanism removes spam and unrelated data. •  Taxonomy Development – We then define the relevant categories, topics, individual sentiments, product attributes and semantic relationship between key terms •  Data Analysis – Based on the above, Serendio natural language processing engines crunch through this sea of unstructured data and provide a structured information output •  Social Nuggets Index – Net Perception Score * Share of Voice Next Steps/Get in touch with us If you are looking to analyze social media conversation to not just monitor your and competitive brands but also understand deep level products and services sentiments, please contact us at socialnuggets@serendio.com11

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