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The Sharing Economy and Transit

Illustration source: Fast Company

PAUL SUPAWANICH
@tweetsupa
What is the Sharing Economy?
(e.g., collaborative consumption)

A popular way to access goods and services
in new and less...
Why Sharing and Why Now?
Nights booked/
30 months

250,000

1

1

1,000,000

Manifested in Reality:

Rides taken/
14 days
Sharing Economy: Transportation Edition
Long-distance Ridesharing
Commute-based Ridesharing (Carpooling)
Taxi-style Ridesharing
Peer-to-Peer Carsharing
Providing Choice:
Differentiating factors in shared transportation:
- Personal connection
- Conversation
- Availability
Hypothetical Scenario
Must schedule at least a day in advance
30 minute pickup window
No real time information

$42.11 per...
The Sharing Economy is going to save the transit world
What I am suggesting:

Transit agencies should dare to be creative with
these new tools to serve specific markets

They ca...
Providing Last-Mile Services

Improving access to carsharing at transit stations
Optimizing Existing Services

Volunteer ridematching
services
If we can leverage the sharing economy to:

Increase Choice

Reduce Costs

Everyone
Leaves
Happy!*

Transit Agencies Win

...
Paul Supawanich
psupawanich@nelsonnygaard.com
@tweetsupa
All slides available via slideshare.net/paulsupawanich
The Sharing Economy and Transit
The Sharing Economy and Transit
The Sharing Economy and Transit
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The Sharing Economy and Transit

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A hit-and-run Pecha Kucha-style crash course talking about the Sharing Economy, Technology and Transit. How can this evolving business model and related service support transit agencies in the future?

Published in: Business, Technology
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  • Bay Share defines the Sharing Economy as a popular way to access goods and services in new and less expensive ways. Its many innovations include car sharing, ridesharing and peer accommodations.
  • Who’s heard of the sharing economy or collaborative consumption.
  • More connected via technologyInterest in saving/making money and general conscientiousness towards resource consumptionTrending towards city living, that makes sharing easier
  • Sharing is here to stay:Airbnb (source: Mashable.com)Citibike (source: http://newyork.cbslocal.com/2013/06/16/dot-citi-bike-has-logged-more-than-250000-rides/)Not just some hippie west coast thing.
  • Ridepal
  • Transportation Sharing Economy Example #1:Social Long-distance RidesharingZimride – ridematching goes high-tech:Show craigslist vs. Zimride.
  • Transportation Sharing Economy Example #3:Taxi-equivalents* (Real-time ridesharing)Lyft, Sidecar
  • Great. So why does this matter for transportation?It touches on two key trends in transportation:I’m going to touch on two key topics.
  • 100 types of bottled water = PEOPLE LOVE CHOICE
  • Trend #2: TRANSIT AGENCIES NEED FUNDING!FIND chart of transportation funding.Source: http://www.cagle.com/news/govshutdown/page/10/
  • King County Metro – 2011 Cost per Transit Boarding was $42.11 Photo Source: King County Metro – Metro Magazine
  • So here’s what I’m NOT suggesting…That collaborative consumption is going to save the world and whales and endangered species (show picture)
  • Picture of how these services could be applied to transit agenciesRelayRides = Zipcar near transit stations
  • DriverPhoto source: sun journal http://www.sunjournal.com/news/1421567Dispatcher photo source: http://democratherald.com/news/local/volunteers-propel-call-a-ride-program/article_65cb2c6a-3ab2-5439-ace3-a2adb3467ac1.htmlCompany like Lyft could be used to help support volunteer ridematching programs orWeekend services.
  • If we can provide Greater choice (100 type of bottled water) andHelp reduce costs (imagehttp://info.zentech.com/Portals/165279/images/reduce-cost.gif)“Consumers win” – Tony TransitConsumers winTransit agencies win.Everyone is happy * also hypothetical
  • And now I will leave up my contact information for a full 20 seconds so you all can contact me 
  • Transcript of "The Sharing Economy and Transit"

    1. 1. The Sharing Economy and Transit Illustration source: Fast Company PAUL SUPAWANICH @tweetsupa
    2. 2. What is the Sharing Economy? (e.g., collaborative consumption) A popular way to access goods and services in new and less expensive ways. Its many innovations include car sharing, ridesharing and peer accommodations. - Bayshare
    3. 3. Why Sharing and Why Now?
    4. 4. Nights booked/ 30 months 250,000 1 1 1,000,000 Manifested in Reality: Rides taken/ 14 days
    5. 5. Sharing Economy: Transportation Edition
    6. 6. Long-distance Ridesharing
    7. 7. Commute-based Ridesharing (Carpooling)
    8. 8. Taxi-style Ridesharing
    9. 9. Peer-to-Peer Carsharing
    10. 10. Providing Choice: Differentiating factors in shared transportation: - Personal connection - Conversation - Availability
    11. 11. Hypothetical Scenario Must schedule at least a day in advance 30 minute pickup window No real time information $42.11 per Ride Same day availability On-demand service Real-time arrival information <$42.11 per Ride* *probably
    12. 12. The Sharing Economy is going to save the transit world
    13. 13. What I am suggesting: Transit agencies should dare to be creative with these new tools to serve specific markets They can be embraced as methods that supplement existing transportation services Sharing economy users are likely transit users. Expansion of these services help enable a car-free or car-lite lifestyle
    14. 14. Providing Last-Mile Services Improving access to carsharing at transit stations
    15. 15. Optimizing Existing Services Volunteer ridematching services
    16. 16. If we can leverage the sharing economy to: Increase Choice Reduce Costs Everyone Leaves Happy!* Transit Agencies Win Consumers Win *probably
    17. 17. Paul Supawanich psupawanich@nelsonnygaard.com @tweetsupa All slides available via slideshare.net/paulsupawanich
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