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Using Social Media for Business

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  • 1. Optimizing Your Social Success
    Social Networking Girls
  • 2. Who am I ?
    Founder of Social Networking Girls
    Founded in January 2008
    Now reached more than 500 clients nationwide
    Executive Recruiter for Facebook’s executive staff
    National speaker on Social Media
    Successfully launched and ran over 500 social media campaigns
    facebook.com/SocialNetworkingGirls
  • 3. Don’t Believe the Myths!
    You will not make $451,234 overnight on Twitter
    You will not get hundreds of new clients by spending 5 minutes a month on social networking
    facebook.com/SocialNetworkingGirls
  • 4. What is Social Media?
    A Great and Inexpensive Way to Market your business, drive more traffic to your website, and help increase sales.
    facebook.com/SocialNetworkingGirls
  • 5. What is Social Media?
    Photo Sharing
    Video Sharing
    Blogging
    Micro-Blogging
    Social Networking Sites
    Chat Rooms & Message Boards
    Widgets
    Podcasts
    RSS
    facebook.com/SocialNetworkingGirls
  • 6. Why Social Media?
    Increase Patient Visits
    facebook.com/SocialNetworkingGirls
  • 7. Why Social Media?
    Get New Clients
    facebook.com/SocialNetworkingGirls
  • 8. Why Social Media?
    Promote Regular Client Visits
    facebook.com/SocialNetworkingGirls
  • 9. Build a Solid Foundation
    Determine What The Best Sites are for you
    Listen before you jump in to build credibility
    Prepare your strategy
    Engage with your audience!
    Reinforce your relationships on and off-line
    facebook.com/SocialNetworkingGirls
  • 10. Basics
    What Social Media Sites are Best for You?
    What social sites are your target demographic using?
    When are they on the sites most often?
    What is the best way to get in front of them?
    facebook.com/SocialNetworkingGirls
  • 11. Basics
    There are more than 1,000,000
    Your Audience is on at least 1 of them!
    Find the bes1-3 sites that work for you and run with it!
    facebook.com/SocialNetworkingGirls
  • 12. Know Your ABC’s
    Attractions
    Brand
    Company
    facebook.com/SocialNetworkingGirls
  • 13. attractions
    Content, Conversations, & Community!
    facebook.com/SocialNetworkingGirls
  • 14. Brand
    BRAND
    PRODUCT
    WEBSITE
    Are you sure?
    Know Your Company
    Is It REALLY That Awesome?
    facebook.com/SocialNetworkingGirls
  • 15. Know Your Brand
    Sometimes its YOUR BRAND to blame…
    facebook.com/SocialNetworkingGirls
  • 16. Know Your Client
    Define EXACTLY who your clients are and what they want
    facebook.com/SocialNetworkingGirls
  • 17. Content
    Deliver content your clients want andwill come back for
    Great content attracts an interested community
    Inspire conversation- Get Involved with your fans!
    Conversions will grow asyour fan base grows
    facebook.com/SocialNetworkingGirls
  • 18. What do I post?
    Videos
    Images
    Blogs
    Audio- Podcasts
    Polls/Surveys
    Articles
    Presentations
    facebook.com/SocialNetworkingGirls
  • 19. Generating Buzz
    Stand Out From The Rest!
    facebook.com/SocialNetworkingGirls
  • 20. Generating Buzz
    Connect with Your Audience!
    facebook.com/SocialNetworkingGirls
  • 21. Generating Buzz
    GIVEAWAYS- Be Creative!
    facebook.com/SocialNetworkingGirls
  • 22. Conversions
    Conversions are a Result of:
    A Great Company
    Understanding YOUR Client
    Great and Informative Content
    Community
    Conversations
    Driving Sales Through Social Media is an INVESTMENT
    facebook.com/SocialNetworkingGirls
  • 23. Mock Strategy
    facebook.com/SocialNetworkingGirls
  • 24. Company & Consumer
    Burke Williams
    Day Spa, Medispa, & Chiropractic Services
    High- End
    Style: Luxurious, Relaxing, Calming
    Consumer
    Professionals
    Stay At Home Mothers
    Celebrities
    facebook.com/SocialNetworkingGirls
  • 25. Building the Community
    Strategy
    Create Interactive Facebook Fan page
    Customize Branded YouTube & Twitter Pages
    Inspire clients to talk about services and experience
    Target Spa & Beauty bloggers to help spread the word
    facebook.com/SocialNetworkingGirls
  • 26. Building the ComMunity
    Content & Conversation
    Giveaway/Contest: Become A Fan, Leave a Review, and “Share” the page with your network to be entered to win.
    Post fresh content at least 4-5 times per week
    Surveys & Polls on favorites services, etc.
    Blog or Re-Tweet about complimentary companies, products, & services
    Monthly “Ask an Expert” feature where fans can ask the featured expert questions
    facebook.com/SocialNetworkingGirls
  • 27. www.facebook.com/SocialNetworkingGirls
    Text "fan SocialNetworkingGirls" to FBOOK (32665) to join our community now!