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Social State 2013: The State of Social Media and Social Media Marketing
 

Social State 2013: The State of Social Media and Social Media Marketing

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"SOCIAL STATE," the book by Esteban Contreras, is available now at http://www.socialstatebook.com ...

"SOCIAL STATE," the book by Esteban Contreras, is available now at http://www.socialstatebook.com

This is a presentation about the state of social media and social media marketing as we begin the year 2013, with content from "Social State," the book by Esteban Contreras.

In recent years, the web has gone from being a network of hyperlinked pages to a network of individuals. There are now over 1 billion people sharing their lives on Facebook; and that's only one of many social networks enabling and dictating how we connect, how we learn, and how we act. Instagram, Twitter, Google+, LinkedIn, Pinterest, Tumblr, and a long tail of social media services are transforming how we interact with the world around us. Everything we know is being re-imagined.

This presentation is a follow-up to http://slidesha.re/stateofsocial2013 and http://slidesha.re/2h12social

Want more?

Get the complete guide to the state of social media!

Order the book "SOCIAL STATE" now at www.socialstatebook.com

Available on Amazon Kindle:
http://www.amazon.com/Social-State-Thoughts-Stories-ebook/dp/B00ATTT2UG/ref=reg_hu-rd_add_1_dp

Available on Apple iBooks:
https://itunes.apple.com/us/book/social-state-thoughts-stats/id590156052

Available on ALL formats on Vook:
http://store.vook.com/storefronts/book/social-state-thoughts-stats-and-stories-about-the-state-of-social-media-in-2013.html#.UOHkiYnjmVY

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  • http://venturebeat.com/2012/05/02/tumblr-ads/http://www.simplyzesty.com/social-media/social-media-by-the-numbers-the-latest-site-figures/http://www.simplyzesty.com/mobile/path-doubles-its-user-base-to-2-million-in-only-2-months/http://www.zdnet.com/blog/facebook/instagram-passes-50-million-users/12250http://thenextweb.com/google/2012/04/11/now-with-170-million-users-google-gets-a-complete-redesign/?awesm=tnw.to_1E09r&utm_campaign=social%20media&utm_medium=copy-paste-link&utm_source=referral&utm_content=Now%20with%20170%20million%20users,%20Google%20%20gets%20a%20complete%20redesign

Social State 2013: The State of Social Media and Social Media Marketing Social State 2013: The State of Social Media and Social Media Marketing Presentation Transcript

  • Social State: 2013THE STATE OF SOCIAL MEDIA &SOCIAL MEDIA MARKETINGBy Esteban Contreras
  • Get the complete guide to the state of social media in 2013. SOCIAL STATE The book by Esteban Contreras ORDER NOW:Kindle Nook iBooks Preview | Buy Now in All Formats www.socialstatebook.com ________
  • The Social Media Universe Continues to Expand 1 Billion monthly active users 130MM+ users 800MM+ monthly visitors 100MM+ active users 530MM+ registered users 82MM+ blogs 368MM+ registered users 25MM+ users 300MM+ registered users 20MM+ users 235MM+ monthly active users 15MM+ monthly active users 232MM+ monthly active users 14MM+ registered users 200MM+ monthly active users 12MM+ monthly active users 175MM+ members + 4MM+ users 133MM+ active users 2MM+ users More people on more social sites than ever beforeSource: Official Announcements, Wikipedia ________
  • Remember 2006 & 2007? • MySpace became the most popular website in the U.S. in 2006, claiming 4.46% of U.S. visits for the week ending July 8th; 80% of social networking traffic at the time. • Facebook was first opened to the public on September 26, 2006. Facebook claimed a mere 7.6% of social networking traffic in the U.S. at the time. • In March of 2007, 500 million Internet users were active across all social networks. • In 2007, we spent only 6% of time spent online across all social networking sites. • Twitter was spun off from ODEO in 2007, and received mainstream attention as it was widely celebrated at SXSW Interactive in March 2007. • LinkedIn achieved profitability in 2007; reached 8 million users. • Vkontakte (VK) reached 1 million users in July 2007. • FriendFeed, which was later acquired by Facebook, launched in October 2007. • Services like Foursquare, Instagram, Pinterest and Sina Weibo were years from launch. A lot has changed since MySpace was #1Source: Wikipedia ________
  • Reminder: Social Networks Still Most Popular Online Activity 20%+ of time spent on SN, Up from 6% in 2007Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011 ________
  • Social Media: Coming of Age • LinkedIn: Born May 2003 - Almost ten years old • Facebook: Born February 2004 - Almost nine years old • YouTube: Born February 2005 - Almost eight years old • Twitter: Born March 2006 - Almost seven years old • VK: Born September 2006 - Over six years old • Tumblr: Born April 2007 - Almost six years old • Sina Weibo: Born August 2009 - Over three years old • Pinterest: Born March 2010 - Almost three years old • Instagram: Born October 2010 - Over two years old • Google+: Born June 2011 - One and a half years old We’ve been social networking for more than a decadeSource: Wikipedia ________
  • The Social Media Age Gap Continues to Close Social Media is for everyoneSource: Pew Research Center’s Internet & American Life Project ________
  • U.S. Social Network User Base Growing Steadily 170 MM 157.8 MM 2014: 170 MM U.S. Social Network usersSource: eMarketer ________
  • Chinese Social Network Base Growing Rapidly 414.5 MM 307.5 MM 2014: 414.5 MM Chinese Social Network userSource: eMarketer ________
  • The Entire Globe Has Gone Social 1.82 B 1.4 B 2014: 85% of All Internet Users will be SocialSource: eMarketer ________
  • 2012 Social Year-In-Review • Most widely shared tweets by: Barack Obama, Justin Bieber, TJ Lang, Team GB and Kouichi Yamadera. • Top trends on Twitter: Summer Olympics, U.S. Election, MTV VMAs, Super Bowl, and Euro 2012. • Top U.S. trends on Facebook: U.S Presidential Election, Superbowl XLVI, Death of Whitney Houston, Superstorm Sandy and London 2012 Olympics. • Most popular U.S. memes on Facebook: TBH, YOLO, KONY, One-word Comment and Gangnam Style. • Most listened to U.S. songs on Facebook: We Are Young (feat. Janelle Monáe) by Fun; Somebody That I Used to Know by Gotye; Call Me Maybe by Carly Rae Jepsen; • U.S. locations with most check-ins on Facebook: Times Square (NY) and Disneyland (CA) Most viewed English Wikipedia articles: Facebook, Wiki, Deaths in 2012 • Most-viewed ads on YouTube: My Time is Now (Nike), Uncle Drew (Pepsi Max), The Bark Side (Volkswagen), The Next Big Thing is Already Here (Samsung) and Matthew’s Day Off (Honda). Social Media reveals what’s trendingSource: Facebook, Twitter, YouTube, Johang ________
  • The Social State of Facebook Digital connecting tissue for over 1 billion peopleSource: Facebook ________
  • Facebook: A Great Exit Strategy for So/Lo/Mo Startups 2004-2006 2007 2008 2009 2010 2011 2012Source: Lists of M&A in Wikipedia ________
  • Want More? Order The Book Now! ORDER NOW: Kindle Nook iBooks Preview | Buy Now in All Formats www.socialstatebook.com ________
  • The Social State of Instagram The New American Dream; Privacy concerns on the riseSource: comScore Mobile Metrix 2.0, TIME Magazine, Instagram, Rich Kids of Instagram ________
  • The Social State of Twitter The MMS of the InternetSource: GlobalWebindex ________
  • The Social State of Google+ Social Layer + Destination = Social EngineSource: Google+ ________
  • The Social State of LinkedIn Building the Economic GraphSource: LinkedIn ________
  • The Social State of Pinterest Visually Social Pinboard, Now Open For BusinessSource: Bizrate Insights Social Image Sharing and Online Shopping Series ________
  • The Social State of Tumblr Part Blogging Platform, Part Meme MachineSource: http://xkcd.com/1043/ ________
  • An Evergreen Long Tail of Social Services EyeEm Snapchat Reddit Myspace ThingLink Cinemagram Foursquare StumbleUpon Medium App.Net Quora VK Branch Newsle Viddy Flickr At The Pool The Fancy Renren Foodspotting MePedia Pair Qzone Orkut So.cl We Heart It Sina Weibo Delicious Highlight Waywire Storify Digg Best of All Worlds Kickstarter Banjo Airtime Pheed Path Viggle + GetGlue Color Social Long Tail: Emerging, adapting, pivoting or dying ________
  • The Second Social Media Election U.S. President Obama: Most Influential Man on Earth?Source: Klout, Twitter ________
  • The Social State of Virality Psy’s “Gangnam Style” reached 1 Billion viewsSource: Psy YouTube channel ________
  • The Social State of Living in Public Cyber-bullying, oversharing, narcissism, privacy concernsSource: The Atlantic, Slate, Thesomebodytoknow YouTube channel, Gawker ________
  • The Social State of Social Advertising Social Ad spending expected to reach $9.2B by 2016Source: BIA/Kelsey ________
  • The Social State of Social Advertising Facebook’s Native Ads Lead the WaySource: eMarketer ________
  • The Social State of Social Advertising Facebook ad model has drawn criticismSource: Harris Interactive, NBergus, Twitter ________
  • The Social State of Empowered Consumers Building trust is key for brandsSource: About.com, Performics ________
  • The Social State of Social Media Marketing CREATE CURATE CULTIVATE Social Media marketing is about brand storytellingSource: Social State, Various Examples ________
  • The Social State of Social Business Social Business becoming a 360 degree “enabler”Source: Social State, Various Examples ________
  • The Social State of Social Good Social networks facilitate social goodSource: Social State, Various Examples ________
  • Thank You www.estebancontreras.com www.facebook.com/estebancontreras www.google.com/+estebancontreras www.twitter.com/socialnerdia www.pinterest.com/socialnerdia www.slideshare.net/socialnerdia Buy the book now: www.socialstatebook.com www.socialnerdia.com
  • More on SlideShare The original SlideShare preso The 2012 mid-year follow-up State of Social 2H12 State of Social 2012http://slidesha.re/stateofsocial2012 http://slidesha.re/2h12social ________
  • ORDER NOW:Kindle Nook iBooks Preview | Buy Now in All Formats www.socialstatebook.com ________